Chinese Overseas Cargo Clearance Survey: Paris Milan Tokyo Is Favorite.

Herm s, a building in Seoul, Korea, again visited its major customers in February.

In 2010, a Chinese customer who bought nearly 200 million won (1 million 200 thousand yuan) merchandise here came here again. The Chinese customer bought leather bags and clothes, and a bowl, which cost more than 100 million won.

"The prices of famous brands in China are too high, and the rich people also like to go shopping overseas," the customer said.

The Chinese are becoming the new overseas market hawker after the Japanese and Koreans. This phenomenon is based on the rise of the Chinese income level, the convenience of outbound tourism, the appreciation of the renminbi, and the price of imported goods in the mainland of China, which is 20% to 50% higher than that of the overseas countries, as well as the "gift giving" culture of China. Some people even have explored the special psychology of Asian chasing famous brands.

The legend of Chinese people buying goods abroad has also been very miraculous. What is the sweep of the mountains and rivers?

overseas

Some of the most expensive European famous brands are often the preferred targets for cargo buyers.

According to statistics, the turnover of 55% of Paris's old lord's department store came from tourists, especially the consumption of Asian tourists. The turnover of Paris spring department store was 40% from tourists, and more than 1/3 of tourists came from China.

There is a very curious Chinese calculation. LV, which sells 10 thousand yuan in China, costs 6000 yuan and earns 4000 yuan.

This is the renminbi.

There is also symbolic capital, with a wrist bag carrying a value of 10 thousand, which is a prominent handbag business card, which automatically introduces you to be a middle class and successful person.

Apart from price differences, quality assurance is also an important reason why Chinese people go abroad to sweep goods.

Take the United States as an example, the nutrition and health care products there are very popular among Chinese people.

Such as fish oil, bone collagen, vitamins and so on.

Before Japan's nuclear leakage accident, another key point for China to sweep goods in Japan was food, especially infant food.

In addition, Chinese tourists are

The favorite of Chinese tourists

Paris is the first choice for cargo buyers.

On the most famous Champs Elysees street in Paris, boutiques are lined up, and customers are constantly streaming.

There is a long queue at the door of the LV store, and customers will be in batches.

Queuing people are known at the moment, mostly Asian tourists.

The camera turns to the old Buddha's department store on Osman street in Paris.

Many Chinese tourists who travel in France have the experience of shopping here.

"Buddha" was built in 1893, operates more than 1500 brands, men and women clothing, shoes, hats, watches, hand ornaments......

Have everything that one expects to find.

At the other end of the mall are small bars, coffee bars, fast food restaurants and tax refund services.

The centenary store of Spring Department Store (Printemps), located on Haussmann street in Paris, is a place with the same name as "old Buddha". This is not only a classic scene of Paris street corner, but also a benchmark for fashion industry. It mainly deals with high-end luxury goods and clothing.

Italy, another country with equal emphasis on romance and art in Europe, is also a gathering place of major brands.

In Rome, just like a foreigner going to Beijing to sweep the goods and go to Wangfujing street, Parco Leonardo, a famous shopping mall in Rome, has more than 200 stores. It is one of the largest shopping centers in Europe.

Another famous place to sweep goods in Rome is the Spanish Square. A boutique and a boutique store appear in the form of shopping street, which is enough to let the goods sweep away.

Milan, Italy is also the world's top fashion store.

Near Church of Duomo, the "golden four corners" surrounded by Via Monte Napoleone, Via S. Andrea, Via S. Andrea (Napoleon della Spiga) and Boggs Piso (Borgospesso) are sacred sites of fashion believers around the world.

And there are many fragmentary shops near the "golden four corners", which are enough to make fashion people heartbeat.

The world's most famous clothing or jewelry brands also have stores in Hongkong.

There are more than 700 shops in Harbour City opposite the Star Ferry Pier in Tsim Sha Tsui, Kowloon, including the flagship store of the famous brand GUCCI Gucci and LV.

The contents include cosmetics, clothing and leather goods, and snack restaurants all over the world.

Harbour City is very large, so it is better for the goods sellers to list the brands that they want to buy, and then save time.

In addition, Hongkong Times Square is also one of the famous goods sweeping places. It is located near Tongluowan, Hongkong business district. It is one of the largest shopping centers in Hongkong.

In addition, Tokyo, Japan is also an important spot for sweeps. However, Tokyo is generally a place for high-end electrical enthusiasts and Japanese cosmetics fans to sweep goods.

Korean cosmetics also attract many young people's attention.

Instructions for sweeping goods

For the goods sweeping people, although the name brand clothing, cosmetics, jewelry and so on are their first choice, but today, the demand for luxury goods is diversified.

The target of sweeps is to sweep their favorite items at relatively affordable prices.

There are two discount seasons in Paris, France, "old Buddha" and "Paris spring" every year.

Every year at the end of June, early July and early February, these big stores may take some discount activities.

In addition, Christmas every year is also a time when shopping malls do activities.

During this period, all major brands will set out their own new and old models and sell well, and sell them at a discount.

But the disadvantage of this period is that all the cargo sweeps around the world know the time of the discount, so they will queue up at the front of the mall every morning. They have to wait in the queue for a long time.

In addition to sweeping cheap clothing in Italy, Rome can also buy antiques, olive oil, silk and so on.

The best way to sweep goods in Rome is to "run away" and feel the cultural and artistic atmosphere while feeling the imprints left behind by the Renaissance.

At a shopping mall

Parco Leonardo has two discounts in winter and summer every year. During this period, some famous brands can even hit 50 percent off.

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At Christmas time, there will be many temporary open markets in Rome. The famous St. Lorenzo market, for instance, sells mostly leather goods (leather, leather shoes, leather bags, belts) and some local specialties.

In fact, there are many exquisite clothes, but the price is much cheaper than the store, and it can also haggle. I believe that China's cargo goods will definitely not suffer here.

Florence is a paradise for jewellery and handicraft lovers.

In the famous jewellery promenade, besides the big shops like Cartier and Bvlgari, the seemingly small shops on the ancient bridges are also good places to look for jewelry, most of which are old ones over hundreds of years.

As one of the most dynamic port cities in the world, Hongkong has not only gathered the world's major brands, but also has the largest discount in the world.

For the mainland's sweeping goods, the most exciting thing is its famous brand cosmetics.

Cosmetics brands located in times square of Hongkong, Tongluowan, have La mer, Bobbi Brown, Chanel, Dior, CPB, Guerlain and other familiar brands. The price is about 7-8 fold in the mainland, and the HK dollar exchange rate and activities and promotions can reach a minimum of 4-5.

Also in Tongluowan, cosmetics in Sogo (SOGO) have a strong Japanese style charm.

If cargo drivers are tired of the European and American brand makeup brands in Times Square, visit them here.

SASA shop had to go to Hongkong.

There are more than 10 SASA shops distributed throughout Tongluowan, which have become one of the important signs of Hongkong.

The shopping guide there can also speak fluent Mandarin, and can provide services for the search for goods. In recent years, they often do some preferential activities specifically for the mainland tourists.

Spring holidays every year are the golden days for Tokyo to sweep goods. Most Japanese businesses will offer discount activities with holidays. A large number of Chinese tourists rush to the duty free shops and shopping malls in Tokyo, Akihabara, Japan.

High quality digital cameras, rice cookers, electric shavers, high-end watches and some famous brand products will all be the targets of the cargo buyers.

In addition, Japanese cosmetics are also popular among the sweeping families.

Mysterious purchasing agent

"Ah! Are you Chinese?" that's a familiar and sensitive mother tongue. "I want to borrow your passport to help me purchase."

LV shop only sells one passport for a passport.

I can give you the purchase charge. "

Those who often linger in luxury stores abroad may often hear such familiar questions. They are another group of "scalpers" hidden behind the scenes.

According to Liu Xiaojie, a Chinese girl who works in the LV shop of the department store in Paris, France, those who pay for the LV bags are always in the shop of the old Buddha's shop and meet their fellow countrymen.

Why do they buy these bags? "I don't know exactly what I'm going to say. I may sell them to Japan, Korea and other Asian countries. Some LV packages are limited edition, and they will be sold in other countries."

In addition to these full-time purchasing agents in the luxury stores, there are online purchasing agents in those countries that are rich in luxury goods.

Xiao Meng, a Beijing native who read media management in Paris, opened a shop in Taobao with the opportunity to purchase French brand names.

Although the price is higher, the things sold by Meng Meng are genuine, so they can sell a few businesses in a month.

"I am the real price, the actual freight charges, provide the original packaging and shopping tickets, plus 5% of the handling fee," Xiao Meng said.

However, such online shopping is not "all costs".

No tax rebate, often broken goods, these are the factors that decide purchasing price.

Due to the launch of the new customs policy, Xiao Meng's purchase of goods purchased from France, whether using TNT or DHL international express, will be strictly inspected. There have been more than 6 weeks' failure to pass the Chinese customs, which seriously increases the cost and difficulty of purchasing agents.

"Purchasing on Taobao is becoming more and more difficult," Xiao Meng said. Since the price rise of brands such as LV and Chanel in the second half of last year, a new round of price adjustment for overseas luxury brands has begun this year.

At present, the price of overseas luxury goods has increased by hundreds to 1000 yuan. The price adjustment of some commodities such as Dior, Burberry and Celine is 5%-15%, while some LV classic leather bags even narrowed to within 1000 yuan. Many luxury fans say: "the cost of buying luxury goods abroad is obviously lower."

Xiao Meng, for example, said: "take the LV Neverfull PM classic pattern trumpet for example, the price in France rose from RMB 4190 yuan to 4420 yuan.

At present, the price of the same handbag is priced at 5750 yuan.

The reporter calculated an account. Compared with the French market, the difference between LV and the classic handbag at home and abroad is 1130 yuan.

"If you purchase, you have to pay 200 to 300 yuan for international postage, and the competition is much worse than before."

Who is consuming luxury goods?

Luxury consumers in Asia can be subdivided into six groups: celebrities, wives, lovers, working hard workers, white-collar beauties and fashionable teenagers.

The social celebrities in Asia are diverse, ranging from entertainment to fashion, business, politics and even celebrities.

If you will become the media focus as a reason for your existence, then you have to dress up for the ubiquitous cameras. This means that there is a need for Gucci, Prada and Dior to support the table.

As the wife of a wealthy businessman, FUJIA, most of them are full of bags. The 40 to 50 year old women spend their daily activities on beauty, shopping, lunch in a fashionable restaurant and their partners, followed by afternoon tea, or time to repair their nails.

Today's wives are more active in their credit card consumption. They do not need encouragement from their families. They shop for themselves and for their faces.

People who are interested in shopping naturally have private preference brands. Their preferences are usually Chanel, Herm s and Cartier.

As for luxury brands, lovers are obviously a consumer group that can not be evaded. It is also a big customer group that can not be ignored.

In South Korea and Japan, bar hostesses are also a group of luxury consumers.

In South Korea, bar girls prefer Chanel suits, which they think helps to create a smart and dignified image, because guests are mostly senior executives of major business organizations.

They will also buy designer designer evening wear, such as the expensive Christine Lacroix design.

In the management of the working group, regardless of men and women, high and low positions, will dress properly as a way of survival, this concept has created a loyal and huge consumer brand.

In terms of consumption ability, career women are better than men.

Besides professional suits, they need more accessories, such as the shoes designed by morrow and Jimmy Choo, as well as a large number of high-end brand handbags and handbags.

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Secretaries or junior executives, also known as office lady, are keen on buying accessories, especially leather bags and handbags, and even call them "designer handbags fans".

They thought it would be more cost-effective to spend money on designer bags or other accessories.

The "Designer Bug" has been quietly spread to the world of teenagers. Adults are being led into the luxury world and put their names into everyday clothes. They wear jeans, T-Shirts, hair coloring and carry a famous brand leather bag.