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Korean Lotte Department Store In Tianjin Promotes Differentiated Services

2011/6/27 9:25:00 100

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Korea Lotte General Merchandise Differentiation Service IT Experience Hall

In June 17th, the Tianjin store of Lotte Department, located on the East Road in Nankai District, Tianjin, opened with a total construction area of 50 thousand square meters. It is the first independent high-end high-end department store in Korea.

Complex commercial facilities, new format layout, differentiated marketing, unique brand and value-added services have injected new blood into the local retail industry.

Its mature business model will lead the Tianjin department store industry into internationalization.

business model

Times.

It is predicted that Lotte will absorb more passenger flow into the East Road business area due to its unique strength.

Lotte brand positioning is located at the high-end, mainly in the face of urban white-collar fashion crowd, the creation of a variety of commodity composition of the trend shops, including international quality Museum, Korean fashion hall, Premium Food Museum,

IT experience Museum

The children's club and KidsWorld will bring surprises to their guests with their unique style.

In terms of brand strategy, Lotte Department store has a unique way to make a collection of eight unique brands, and strives to become a unique and wonderful fashion in Tianjin market.

Famous French leather goods Longchamp, Swiss premium watch brand.

Left Wei Shu

(Jowissa), the Spanish fashion ladies' brand (Hispanita), and the leather products Furla, Wland and refined shoes from Italy (ECHELL) will attract the attention of Tianjin fashion crowd with their unique charm and charm.

In addition, the world's leading fashion brands CKCollection, the top American fashion brands MichaelKors, the top European leather goods brand MCM will also be attracted to the charm. The top cosmetics brand snowflake show from Korea is the first time to enter the Chinese market, which will become the highlight of Lotte's gift.

The business philosophy of the Chinese market in Lotte's department is based on the Korea Companies's detailed service and customer centered business philosophy. Based on the Chinese market, we study the shopping habits and lifestyles of Chinese consumers and provide the best quality service for customers in department stores.

For China's local market, Lotte Department is rooted in the international advanced Premium, Trendy, Life-Style and other advanced planning concepts. It adheres to the idea of "differentiated service", which is innovative and changeable, and presents a pleasant surprise experience for Chinese fashion consumers.