Analysis Of BELLE Investment Shoes B2C Excellent Purchase Network Five Questions

In July 1, 2011,

Together with Baidu, the "excellent purchase network" has been launched in the form of group buying.

etc.

As a daily group purchase, it attracts a large number of users at ultra-low prices.

However, the positioning of "excellent purchase network" is

Why do we buy the group first?

What impact will the "excellent purchase network" bring to B2C, such as "happy buy", "Le Tao" and other footwear?

The best buy network is on the line of group buying mode, mainly considering that group buying is hotter and easier to attract eyeballs, and it is easy to get media attention and increase exposure.

At the same time, the temptation of group buying can quickly gather a large number of registered users, laying the foundation for subsequent B2C business on-line.

At present, there is no promotion, the performance of group purchase orders shows users' recognition and expectation of BELLE, and the way of operation is very new.

Because shoes B2C sell well-known brands, so users do not worry that the price is no yardstick, nor worry about quality problems, and the size is fixed, so the footwear B2C and digital B2C have many similarities, and the development prospect is bright.

According to AI data, last year China's overall sales of footwear exceeded 400 billion yuan, including Taobao, the proportion of online footwear retail accounted for less than 5%, while the size of online shoe sales in Japan and South Korea was about 40%, so China's footwear B2C has great potential for growth.

As long as the price has enough advantages than offline, users will consider buying it.

Therefore, the competition between "excellent purchase" and "good buy" and "Le Tao" is mainly due to the richness of category, and the lower price of the same kind of shoes.

BELLE group owns

Waiting for more than 10 private brands, and acting at the same time.

And so on more than 20 brands, so in the brand richness, bargaining power, have a strong advantage.

This also means that good fun and Lok Tao are facing great challenges.

However, there are still several questions that I can not understand about the "purchase network".

First, the relationship between Tao Xiu net and excellent purchase network?

In 2008, BELLE invested in the construction of B2C shopping mall, Tao Xiu net. In 2010, the sales volume of Tao Xiu net exceeded 100 million yuan.

On Taoxiu online, we can see that the major brands and all kinds of shoes for men and women are on sale, and they all have a good discount.

With Tao Xiu net, why invest in the best purchase network?

Where is the difference between Tao Xiu and excellent purchase?

What is the difference in positioning?

Second, I heard that Baidu also has excellent investment network, so what cooperation will there be between Baidu and Baidu?

For example, enjoy Baidu shopping search service, Baidu box computing services, and Baidu open platform access, or Baidu search advertising cooperation?

Third, will the excellent purchase network introduce the non BELLE group own and agent brand?

Will it affect the purchase of other brands because of its excessive brand?

Fourthly, there are 8312 self owned shops in Hongkong, 3655 in sportswear stores, and 172 self retailing stores in Hongkong and Macao.

Will B2C play an impact on offline channels?

How to coordinate the relationship between them?

Fifthly, does the purchase network mean that BELLE is pursuing a big and comprehensive e-commerce strategy?

BELLE has already cooperated with more than 200 e-commerce websites such as Taobao and Amazon.

In Taobao, there are 11 Direct stores, 100 franchisees, as well as Jingdong, excellent, Dangdang, van guest, Yintai, Le Tao, Xiu Xiu, red children and many other B2C distributors.

Now investing heavily in purchasing network, how does BELLE's e-commerce strategy plan?

It is also a multi channel mode under similar lines, covering all kinds of online sales channels, which is a huge sales volume.