Businesses Are "Tailored" After 80.

"After 80" has become the main force of the society, and in the view of businessmen, "after 80" is a huge commercial gold mine. Their preferences have become products and adjustments of businessmen. business strategy A wind vane.

Look after the "80 generation" consumer demand

"What do I not pursue? international brand But I don't care too much about the price. I buy things as long as I feel good and I like them. " Nan Nan, a 28 year old foreign employee, earns a lot, but he is still a moonlight clan. She said that she would not blindly advocate famous brands, and would not be foolish enough to waste hard-earned money for a famous trademark. The key is whether she likes it or not. The clothes she bought had limited edition T-Shirt and online bargain products, she said, all of which she liked.

In the interview, the reporter learned that in the "post-80s", consumers like Nan Nan account for most. Perhaps the post-1980s consumption proposition is beyond the understanding of the previous generation. Their consumption rules do not necessarily have clear purpose and practical significance, but also based on subjective preferences. "Like" is becoming the main consumption impulse of the 1980s. Because of this, businesses look for their needs and produce more diversified products to meet the needs of different consumers.

Efforts to cater for "80's" taste

"80 generation" has become a huge consumer group. According to the reporter, in order to this "big and small" group, some world famous brands are willing to lay down a larger customer base, instead of aiming at the "80 generation" generation, and reformulate the market strategy in China. For example, an international fashion watch brand delineated consumers into the entire consumer group from 8 to 80 years old. But its first ambassador in China invited the "post-80s" idol to engage in interactive activities.

In addition, some domestic businessmen began to beckon with a clear attitude towards the "post-80s" consumer groups. Like a mobile phone specifically for the "80" crowd launched a series of mobile phones. Insiders say that the expansion rate of the "80 generation" generation's spending power and consumption desire is also greatly beyond expectations. Therefore, businesses have chosen "post-80" design products to promote brand, is the inevitable choice for the market.

Development Network Consumption platform

As we all know, "post-80s" is a generation that grew up with the Internet age. Most of their communication is on the Internet, so the consumption of the Internet is a part of their life. Therefore, many businesses still put their products on the Internet to add a platform to facilitate their consumption.

Yu Er, born in 1988, has just entered work. Usually in the Internet, she is a loyal fan of Tencent. She will almost participate in any games and activities designed by Tencent, no matter how much money she spends.

Yu told reporters that she liked tasting new products, so long as she had any new fashion products to market, she would spend money to buy them. In addition, she often buys clothes and other daily necessities online. Even high priced digital products are purchased online. She said that online shopping attracted her not only the relatively cheap price, but also that the online fashion products were updated more quickly and more conveniently than the market.

As for how much money she would buy online every month, Yu said she did not remember it, so it was not clear. But when it comes to the fun of shopping and shopping, jade's eyes sparkle with excitement. Yu said that many "post-80s" are like her, often because they like or support a brand to spend, even if it is repeated consumption does not matter.

These are the young people born in the 80s of last century. They are in the age of 22 to 31 years old. They are either studying at university or graduate school, or have just started working for two or three years, and a large part of them have already become families. Although their age span is 10 years old, the consumption concept is strikingly similar, and has gradually become the mainstream consumer. As many businessmen say, the generation after 80 has the ability to change the direction of product design and become a popular index in the market.

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Businessmen focus on huge consumer market

"80 generation" has huge consumption potential, and their consumption habits are concerned by businessmen. According to the analysis of the survey company, "the resource manipulation and discourse superiority of the only child", "the influence of market economy", "the popularity of mass media and business development for popular culture" and so on, all make the consumption desire of "post-80s" continue to expand. "Although the" moonlight clan "is a minority in the post-80s generation, most of them are more likely to take the initiative to consume on the basis of the economy. They advocate "money is not saved, but earned", "money is earned to spend" concept, hoping to have as much as possible their favorite things and services.

According to the survey report, in view of the consumption concept, "firmly believe that money is earned, not saved" is the top 15.1%. "Fashionable", "network, entertainment, electronic", "never seen, fresh and interesting"... These options are at a higher level and are among the best in the survey of consumption intentions after the 1980s.

The reporter understands that at present, China's "post-80s" generation has about two hundred and eighty million of potential consumer groups, and this generation's spending power and consumption desire expansion speed is also quietly changing our consumption environment. With the old fast food companies' "I like" as the advertising slogan to promote vigorously, more and more fashion brands began to use "post-80s" as spokesmen, and banks constantly launched the "cartoon card" with the goal of "post-80s". Businesses are changing their faces to actively cater to the "post-80s" consumer market.