Strategy To Start Fujian South By Shoe Boss

A few days ago, the opening ceremony of the Quanzhou branch of the beast branded footwear industry started at the same time, and launched the "minba blue ocean project 3A plan" Minnan strategy. The launch of the plan is the strategic extension of the whole "3A project of the blue tyrant blue ocean project". It will realize the network connection and brand promotion of the animal Monopoly brand Southern Fujian market.

The standardized brand market operation with a high starting point will greatly enhance the brand image of the beast in Southern Fujian, enhance brand competitiveness, promote market sales in Southern Fujian, and expand the market share of the beast brand products.

Jinjiang, Quanzhou, Fujian Province, is the capital of Chinese shoes. It is also the capital of brands. Therefore, if we want to set up heels in the south of Fujian Province with strong hands like Lin, we have to start the 3A program of "blue tyrant blue sea" as early as possible, so as to fully realize the two leap and take-off of the beast brand.

In 2006, China's footwear industry is facing double pressures. China must face the increasingly severe EU anti-dumping restrictions on China, and the market competition is becoming increasingly fierce. The footwear market is undergoing rapid changes and the two brand shuffle competition development stage, and the market and consumption environment have changed.

The animal tyrants became more mature in the market competition, so the top executives of the animal tyrant company lasted for three months, through a large number of market research, combined with their own characteristics, and repeated research and demonstration to formulate the "animal tyrant blue ocean 3A plan". The system completed the future development strategy and target system of the beast company, and pointed out the direction for the next development of the enterprise.

The project is divided into two core contents.

The first is animal branding Blue Ocean Engineering: mainly through the re positioning and interpretation of the products and brand market, giving the brand distinctive styles, ideas and connotations, enhancing brand quality, activating the brand's own imagination, appeal and affinity and other series of brand reengineering projects; creating brand distinctive personality and core competitiveness, innovating brand development space; achieving separation from the public brands, jumping out of an increasingly homogeneous market competition environment, away from the "Red Sea", and building a sustainable development of the blue ocean area.

The second is the 3A plan: the brand promotion plan, the channel innovation plan and the team building plan.

Through the implementation of the 3A plan, the animal tyrants are built in three ways: first, to create a brand name of the animal tyrants, to standardize and implement the VI, CI and SI of the enterprises according to the international standards; two, to build a first-class terminal, to carry out all the new specifications for the terminal image standards, logistics standards and service standards, and to fully demonstrate the king's demeanor of the beast's tyrants and establish 500 single store sales champion terminals in the whole country; three, to build a first-class team, to set up a professional standard for the animal tyrants, to win a win-win cooperation standard for the animal tyrants, to conduct a completely new standard for the feedback standards of loyal consumers, and to establish a first-class, loyal, friendly and harmonious first-class animal team.

The project was launched in Qingtian, Zhejiang in February 2007, which means that the plan is fully implemented. In June 3rd, the "beast branding brand development strategy alliance", which was composed by the national agents of the animal tyrants, set up a solid organizational guarantee for the plan. The Minnan strategy in July 24th is a strategic extension of the whole plan.

It is reported that China's animal Shoes Co., Ltd. was founded in 1997, specializing in the production of "beast tyrant" brand shoes for men and women, the existing staff of more than 2000 people, in 2006, the market sales amounted to 680 million.

At present, the company has product R & D base in Hongkong and Guangzhou, which provides the latest and fastest fashion design for the company's production and marketing. At the same time, it also has production and processing bases in Guangzhou, Chengdu, Danyang, Jinjiang and Ruian, so as to guarantee the speed of production and marketing.

After 10 years of development, the market continues to grow and the brand awareness is improving. At present, there are 2300 terminal outlets, which have basically formed a complete market sales system.

The beast tyrant has won the honor of "China famous trademark" and "state inspection free product".