2011 China Clothing Brand Marketing Forum Held

In May 20th, the "2011 China clothing brand marketing forum" was held in Tian Ming Grand Hotel Changshu. The forum was hosted by the China Textile Industry Association, organized by the Circulation Association of China Textile Industry Association, CO organized by Jiangsu Apparel Association, Jiangsu Changshou City textile and Garment Association, Jiangsu Changshu Garment City Management Committee, Jiangsu Changshu China brand clothing center and Jiangsu Changshu Shi Wei Wei Industrial Group Co., Ltd.

The theme of the forum is "brand example and Changshu".

The guests and leaders attending the forum include: Zhang Li, vice president of China Textile Industry Association, Feng Dehu, vice president of China Garment Association, Xie Ming, President of Jiangsu Textile Industry Association, Yu Bing of Jiangsu clothing association, Pan Yunlai, Jiangsu Changshu Garment City Management Committee, Xu Yongda, deputy mayor of Jiangsu Changshou City people's government, Xu Yongda, director of textile and clothing weekly, chairman of board of directors of Bosideng International Holdings Limited, chairman of Jiangsu Changshou City Industrial Group Co., Ltd., chairman of Shanghai new seven Pu Industrial Co., Ltd., executive vice president of Shanghai World Trade mall, etc.

In the high-end dialogue session, Jiang Yi, deputy general manager of Jiangsu Changshou City Industrial Group Co., Ltd., Hu Jiayuan, chairman of Shanghai new seven Pu Industrial Co., Ltd., Fu Luyong, executive vice president of Shanghai World Trade mall, Liu Yunqiang, chairman of Hunan Qingzang dress and Fashion Co., Ltd., Ma Guojun, general manager of Beijing Mohair Clothing Co., Ltd. were involved in the two topics.

High end interview site

Forum background

Under the new economic environment, the brand development of enterprises is facing new strategic opportunities.

Since 2009, China's economy has taken the lead in breaking through the financial crisis, winning the race from the recovery of the global financial crisis, showing the resilience and tremendous energy of China's economic development, and the Chinese consumer market has become the focus of global attention.

After more than 20 years of exploration and development, China's garment industry has achieved leaping development of industrial pformation and brand upgrading.

The new economic situation has promoted the rapid pformation of the global fashion industry. The position and value of China's garment industry in the global pattern has been greatly improved, which has created a new strategic opportunity for the brand development of Chinese garment enterprises.

The advantages of industry and market cluster to stimulate the new energy of brand development of enterprises

Changshu has a perfect textile and apparel industry chain. In recent years, the brand strategy has been vigorously implemented and fruitful results have been achieved. It has become a star in the development of China's apparel industry cluster.

In particular, with the incubation and promotion of Changshu Garment City, industries and markets are promoting each other. The garment industry in Changshu is booming. There are more than 1700 garment enterprises on the top scale, and the textile and clothing brands such as Bosideng, Meng LAN and Hong dun have all become famous Chinese brands or well-known trademarks in China.

Compared to the brand development speed of the brothers City, Changshu's clothing brand development energy needs to be further guided and developed.

Innovating professional market brand service system, helping garment brand enterprises take off

As a full brand market in Changshu's clothing city, the Chinese brand clothing center will become a shopping malls and quality wholesale market for clothing. The innovative service ideas of its brand, brand management and brand management will not only upgrade Changshu's clothing brand from brand image and marketing channel, but also bring more opportunities for development of other regional brands, and will attract the growth of Chinese clothing brands to Changshu for the first time, and will carry out deep docking and cooperation.

Opening the think tank, inspiring wisdom and promoting the brand pformation of enterprises: mode change and value innovation

Strengthening brand building, promoting brand value innovation, cultural innovation, cultivating and developing independent brands have become the only way for China's garment industry to develop in the future.

How should domestic clothing brand enterprises establish brand operation mode suitable for market demand?

How to realize the innovation of brand marketing channel mode?

How to create greater brand value through channel management?

"2011 China clothing brand marketing forum Changshu" will invite industry association leaders, industry experts, brand strategy research experts and brand leaders to gather in Changshu to jointly seek new strategies for the brand development of China's garment industry, and promote the common development and upgrading of China's garment professional market and industry.