Samsonite Launches The Strongest Suitcase --Cosmolite Series In History

Samsonite, the pioneer of world travel bags and accessories, will present the Cosmolite series to the world through a series of advertising campaigns, the most resilient and lightest innovative product in history.

In March 1, 2011, a 6 month publicity campaign began in Singapore, aiming to highlight the unparalleled strong intelligence of the Cosmolite series.

The latest advertising film was taken in a vehicle crash laboratory in Australia.

First, a car was directly impacted on the Cosmolite product at a speed of 40 km / h. However, after severe impact and deformation, Cosmolite miraculously restored its original shape.

The visual promo is enough to prove that Cosmolite's innovative material, Curv, is excellent anti external power.

Samsonite is the first brand in the world to manufacture bags with high-performance innovative materials Curv Propex (Limited by Share Ltd Fabrics's registered trademark) and enjoy its patent rights.

As a brand new technology, Curv material has amazing ability to resist external forces, and has created the outstanding resistance to deformation and breakage of luggage.

And Cosmolite's modern sense of seashell design can also well distract the external pressure, so that this series of products can withstand the test of all the bumps.

What is even more surprising is that the weight of 55 cm Cosmolite bags is only 2.2 kilograms. Undoubtedly, it is the lightest hard suitcase product in history.

Centenary:

Samsonite, the world leader in quality luggage and accessories, celebrated its centennial birthday in 2010, celebrating its long history in the forefront of bags and innovation.

As a leader in the polypropylene suitcase industry, Samsonite is also developing a series of polycarbonate products.

Samsonite has been at the forefront of pioneering design.

In addition to the B-Lite series, the most lightweight soft suitcase in history, Samsonite's many outstanding product lines include Cosmolite series -- the use of innovative technology Curv Curv manufacturing, the most robust and smart hard case in the history of Samsonite.

At present, Cosmolite is the most popular product series of Samsonite, and is awarded the "best design award" in the 2010 "red dot design award" because of its perfect interpretation of the concept of "Future is light".

Brand history:

Samsonite was founded in 1910 by Jesse Shwayder, an industrialist from Colorado, USA, formerly known as Shwayder suitcase manufacturing company.

In the American gold rush, more and more people are seeking wealth between the East and the West.

Samsonite quickly sniffed out huge business opportunities in the emerging suitcase Market.