Some Sports Brands Such As Anta Raised Their Prices In Yung.

Recently, some media reported that Lining, Anta Sports shoes and clothing, such as the five famous sports brands in China, will once again rise in collective prices, rising by one to 20%. On the 10 day, reporters visited some sports shops in Fuzhou East Jie Kou and found that the price of sports shoes and clothing had not changed, and some clothes were still on sale. But some sports brand executives told reporters that the store had been informed that the price of sports shoes and clothing had risen slightly.

　　
Recently, Li Ning Co According to the announcement, the price of shoes will increase by 7.8% in the fourth quarter and the price of clothing will rise by 17.9%. Coupled with the announcement before Anta, XTEP, PEAK and 31st degree at the order meeting, the sports shoes and clothing of five famous sports brands in China once again increased by one to 20%. It is understood that last time the collective price of sports shoes and clothing rose around April this year.

　　
On the 10 day, a number of sporting goods stores in the vicinity of East Jie Kou saw that some brands of sports shoes and clothing were playing 20 percent off or buying 400 to return to 60. Many stores salesmen say that the price of shoes and clothes has not risen recently. A store owner told reporters, because Sports shoes and clothing The product is very seasonal, and it is hard to say which sports shoes and clothing are going up. It can only be said that the cost is rising and the overall price of sports products has been adjusted.

　　
And in some sports stores such as Lining store The salesmen told reporters that the price of sports shoes and clothing had gone up, and that the price of the new products of the similar products increased significantly, while that of the old shoes and shoes remained the same.

　　
On the 10 day, the reporter asked the owner of a Fuzhou store as a reason to ask Anta headquarters for the recent increase in the price of sports shoes and clothing products for the purpose of buying a batch of goods. Anta official said Anta sports shoes and clothing had a small price rise recently, but different series of specific gains vary.

　　
In addition, reporters interviewed 10 days. PEAK sports brand Publicity leader, PEAK sports brand shoes and clothing products prices rose by 5% to 10%. He said that the reasons for the collective price rise of the domestic sports brand shoes and clothing came from many aspects: first, the rise of product costs, such as the rise in the price of plastic oil and the increase in labor costs; two, the operating costs, such as the increase in the rental rate of a large proportion of the cost of terminal sales in the past year; the three is that the major sports brands actively use new technologies to develop new products, so as to adjust the price of shoes and clothing products for the sake of enhancing their brand value.