The Future Strategy Of Garment Industry Cluster

With the deepening of China's reform and opening up and the development of economic globalization, China

Headquarter economic development is everywhere.

Wenzhou: Nurturing brand value and growing up

There are more than 3000 clothing enterprises in Wenzhou, Zhejiang.

Under the financial crisis, the country promotes domestic demand, and Wenzhou decides to create a name purchase headquarters base. It is located in the high level consumer group and the garment purchasers at home and abroad. The forward-looking business philosophy is dedicated to provide full marketing service to the enterprises and build a global costume jewelry brand.

The Chinese International Clothing Culture Industrial Park is an important carrier for the Wenzhou municipal government to realize this concept.

The purpose of the project is to enhance the image of Chinese apparel brands through the display of Chinese clothing culture, and to introduce foreign clothing brands to create world-class apparel business platforms, to provide consumers with cutting-edge fashion culture and a variety of brand choices, so as to promote the rapid development of the apparel industry.

Shenzhen: developing fashionable and creative industries

Shenzhen women's clothing industry is building a headquarters economy featuring fashion and creativity with its strong brand strength and processing capability.

Relying on the unique immigration culture and pioneering spirit, the development of Shenzhen's apparel industry has entered a period of market competition relying on knowledge, wisdom, creative design, efficient production and scientific and proper management.

Capital intensive, talent intensive, technology intensive, knowledge intensive design, manufacturing and marketing links have increasingly become the main body and core of modern clothing enterprises in Shenzhen. The apparel industry is increasingly changing to high value-added, high cultural content and fashion creative culture industries, and embodies the trend of internationalization and specialization.

After years of resource accumulation and capacity reserves, large brand clusters that represent the status quo of Shenzhen's apparel industry have gradually formed, greatly improving the competitiveness and leading position of Shenzhen's apparel industry in the same industry in China.

Hefei: build central agglomeration base

The clothing brand headquarters economy of Anhui is produced on the clothing brand headquarters base. By utilizing the unique advantages and abundant resources of the apparel industry, the layout of Anhui first dress street of Hefei station is set up, and the headquarters of the marketing, production and design of clothing brands at home and abroad are established. The best combination of the first dress and apparel industry, clothing brand, clothing market, clothing and logistics, dress culture, dress talents, fashion fashion and so on is realized in Anhui, which is an economic form which has an important influence on Hefei economy and Anhui dress industry.

Developing Headquarters Economy

Observe economic laws

Headquarters economy and industry oriented combination.

The development of headquarters economy is closely related to the development of other industries, such as modern service industry, high-tech industry and modern manufacturing industry.

The development of clothing headquarters economy does not exclude the development of industry.

On the one hand, the development of the headquarters economy of clothing features needs the support of modern service industry, high-tech industry and modern manufacturing industry to reduce the matching cost of apparel enterprises headquarters. On the other hand, the development of the headquarters economy of clothing characteristics can not only produce a large number of production service needs, promote the development of the third industry, but also promote the development of new high-tech industries and modern manufacturing industries in the suburbs.

Cultivate headquarters and processing base.

On the one hand, to meet the needs of the sustainable development and economic restructuring of the manufacturing industry after the relocation of the central cities, we must also meet the resource needs of talents and technology needed for the development of enterprises in the surrounding areas. On the other hand, we need to strengthen cooperation with other regions, and through the "headquarters plus labor base" chain, we will bring talent, technology and other resources to the surrounding areas, and promote the rapid development of these areas.

The combination of government guidance and market leadership.

To develop the headquarters economy with clothing characteristics, we should not only give full play to the basic role of market allocation of resources, but also respect the willingness of enterprises to independently choose the layout of headquarters space.

The government should create a good external environment in the development of the headquarters economy with clothing characteristics, promote the development of enterprises through a sound business environment and efficient services. At the same time, we should strengthen the spatial planning, and guide the different functions and different industries of the enterprise headquarters to gather in different regions to form a headquarters economic gathering area with local characteristics.

Headquarters economy combined with the return project.

The centralized control of resources and the radiation effects of the headquarters economy will have a strong pulling effect on the development of the whole regional economy.

To develop the headquarters economy with clothing characteristics, we must create a good environment suitable for the development of the headquarters economy and the "return to the economy" with clothing characteristics. We should attract large domestic apparel enterprises and large groups to establish R & D centers, operation centers and purchasing centers, etc., so as to attract and nurture the cluster of enterprise headquarters that conform to the dress industry development orientation, give full play to the effect of the headquarters economic base, and form an economic activity with headquarters in the central area and production and processing bases in the peripheral areas or fields with low cost, thus forming a reasonable value chain division of labor.

"Good recipe" for healthy development

Nowadays, the "headquarters economy" has become a famous "hot word". It should vigorously develop the clothing industry, and the industry cluster must take the pulse seriously and seek a healthy development.

Government behavior: the breakthrough of traditional thinking and the integration of management concepts

In the process of globalization, there must be something that highlights the characteristics of the clothing economy, and the individuality of the cluster is not lost in commonalities.

In the process of cultivating and expanding the apparel industry, we should learn from the advanced experience of the apparel industry at home and abroad, and constantly innovate to create our own killer.

Strengthen planning and scientific guidance.

The development of headquarters economy involves a wide range. It is necessary to combine the development of cluster clothing industry and the reality of city level, accurately locate, plan and arrange rationally, and promote the gathering of apparel headquarters enterprises.

Nurture advanced production factors.

The headquarters economy is an advanced form of industrial cluster, because most of the factors related to it belong to advanced production factors, such as high level science and technology management personnel, R & D, finance, marketing, logistics, accounting, law and other knowledge and high technology organization.

The government has something to do in nurturing these factors of production.

Improve relevant preferential policies.

This includes land use priority, tax incentives and office rent concessions.

Pay attention to upgrading the industrial structure.

The first is to formulate incentive policies, and to attract apparel enterprises and related enterprises to dress industry parks in a planned and step way to form a gathering, matching and characterization of clothing brands; two, to encourage fashion brands, basic fashion enterprises and excellent designers to join hands, so that garment enterprises can take personalized design, professional ordering, small batch and multi variety development path; three, increase the intensity of technological pformation, and encourage fashion brands and basic fashion apparel enterprises to use CAD and manufacturing technology.

Strengthen the sense of government service.

The development of clothing characteristics of headquarters economy as an important strategy, the establishment of government leadership and industry, finance, trade, logistics and other key industries headquarters business contact system; the establishment of clothing feature headquarters economic work joint conference system; establish clothing characteristics of headquarters enterprise protection system; establish the introduction of headquarters enterprises and the introduction of headquarters enterprises responsibility implementation mechanism; establish clothing headquarters enterprise green channel service system, the government issued to the headquarters enterprises "green channel service card"; regularly held the clothing headquarters economic development forum, fully "borrow the brain" to develop clothing headquarters economy.

Building warehousing and distribution centers.

We must adhere to the principle of coordinated development of logistics and apparel industry, and do well in the coordinated development of logistics infrastructure and other infrastructure construction.

Building information sharing platform.

We should intensify the construction of information platform and set up a database of economic resources for apparel headquarters, including headquarters enterprise catalogue, expert team catalogue, talent development catalogue and headquarters economic project database.

We should make full use of the government network, open up the economic column of clothing headquarters, increase information pparency, open government's non confidential information, and strengthen information exchanges with the better economic development of clothing headquarters, so as to realize the sharing of economic information and promote exchanges and cooperation.

Enterprise behavior: creating a new pattern of mutual benefit and win-win for "industrial pfer"

Traditional marketing and Internet marketing simultaneously.

We should make full use of all kinds of resources under the Internet to form a marketing mode of clothing products with the lowest cost and get the largest market sales. We should make full use of the characteristics of network interaction to bring about changes in marketing concepts and functions and avoid their own shortcomings. We should make use of the promotion strategies of various websites to expand the visibility and increase the amount of visits.

Brand export promotes the competitiveness of enterprises.

On the one hand, brand promotion, export oriented garment enterprises can learn from the advanced experience of developed regions and take the advanced garment making way of apparel enterprises; on the other hand, brand activation, clothing enterprises develop to brand design and brand freedom stage, forming a broad view of the development of clothing and accessories licensing.

Actively innovating ways and means of attracting foreign investment.

We should take the initiative to contact the foreign enterprises, expand the base of the paction customers, expand the field agent system, cooperate to develop the market, take the initiative to participate in various economic meetings, publicize the "headquarters economy", actively contact the foreign enterprises in the clustered branches, promote the understanding of the parent enterprises to the headquarters base, and promote investment; organize the marketing planning activities to drive the emergence of the customer base and promote the realization of investment promotion.

Strict standards and quality of clothing products.

It is necessary to strengthen the study of the standards and product quality laws and regulations of clothing products, to understand and master the relevant requirements in time, strictly follow the quality management system, strictly check the raw material purchase and product inspection, strengthen the inspection of various production processes, improve the quality control capability of production process, establish the information exchange mechanism between apparel enterprises and quality supervision departments, conduct timely forecast and analysis of clothing product quality risk information, and establish a long-term management mechanism.

Establish a new inter enterprise headquarters coordination mechanism.

On the one hand, it encourages large garment enterprises to split up small and medium-sized enterprises with cooperative supporting capabilities, and develops small and medium-sized enterprises through large enterprises to provide SMEs with technology, funds and management skills training. On the other hand, it encourages large apparel enterprises to participate in small and medium-sized enterprises and establish a secret supporting cooperative relationship linked by capital links, and finally form an organic combination of large garment enterprises and small and medium-sized enterprises, forming a close "interest community" and starting a virtuous circle of "enterprise ecosystem".

The strategy of "headquarters economy" has an important impact on the development of cluster economy.

Intermediaries: close cooperation with entry enterprises and innovation of service contents

Give full play to the role of trade associations.

Integrate the advantages of clothing market and clothing enterprises, give full play to the bridge role between the association and the government, actively promote the fast and fast development of the apparel brand in the cluster, promote specialization and standardization of intermediary organizations, strengthen industry management, and establish intermediary service integrity system.

Play the role of innovation in scientific research institutions.

Scientific research institutions should provide information and advisory services for apparel enterprises, and train and convey talents in clothing design, management and marketing to help apparel enterprises develop.

Encourage and support scientific research institutions to enter the key clothing enterprises, research and develop new products, and become the technological development center of clothing enterprises.

Establish a professional service system.

Vigorously develop logistics, exhibition, business, finance, consulting, design, law, education, training, intermediaries and other industries supporting the production services industry, provide good support services for apparel headquarters enterprises.

Help enterprises solve practical problems.

We should establish a comprehensive support system and incentive policy, and actively guide the decision makers of clothing enterprises to set up the idea of "retaining staff is to retain wealth". We should select a group of strong and influential intermediary service clothing enterprises to form a regional government advisory service library, and select some experienced and outstanding intermediary agencies responsible persons to form a regional government think tank.