Courtesy And Reciprocity &Nbsp; The Diversity And Diversity Of Business Gifts And Refined Tastes.

China has been since ancient times. Ceremony The state has traditionally attached great importance to reciprocity. "Benevolence, ceremony, courtesy, wisdom and faith", among which "etiquette" is the most classic and brilliant page of Chinese Confucianism. Its influence is far reaching and is still highly respected. Therefore, business gift giving has become the most expressive way of communication. Chinese people have many gifts to send gifts, different gifts, different gifts purposes, will choose different gifts. In the age of material abundance, gifts are mostly rituals, such as sending a basket of eggs at festivals and sending a bag of rice noodles, because such gifts are practical. It is rare for modern people to send eggs to rice noodles, because modern people are very particular about giving gifts, such as sending celebrities to paintings and sending famous household vases. gift The market is full of all kinds of high-end gifts, and the coexistence of elegance and vulgarity.

　　 Business affairs Gifts are the commemorative gifts that enterprises and institutions give to each other in social activities such as business activities, conferences, festivals and other social occasions in order to enhance their emotional and business exchanges with each other. As a product of business gifts, enterprises usually have the name and logo of enterprises. The average price is higher than advertising promotional gifts.

The custom of gift giving has been common. People first think of holiday celebrations when presenting gifts. However, in today's business affairs, gift giving also plays a very important role. According to statistics, in the US business activities, more than 50 million gifts are presented each year, with a total value of US $926 million. Commercial gifts, which Americans call special advertising, are the most direct advertisements for advertising promotion, brand dissemination and corporate image building. The right gift not only conveys the intention, but also lets the other party unconsciously accept the advertisement to achieve the effect of publicity or promotion. The company will classify commercial gifts into four categories: conference gifts, public relations gifts, promotional gifts and celebration gifts. It covers almost all the purposes and forms of gifts, and is of great benefit to the business operation of enterprises.