Business Threshold Is Getting Higher And Higher; &Nbsp; Small Clothing Shop.

A few days ago, Wuhan's IRS issued the first person in the country.

Humen, as a well-known clothing brand base in the country, has thousands of clothing stores, and the pessimism produced by the taxation of online shops is gradually becoming popular in the clothing industry of Humen.

For now, for online stores

What are the difficulties of small clothing stores?

Is it possible to break through the tide of e-commerce development?

Earn the first barrel of gold by volume.

Because of many individuals

Xiao Yang is one of them.

Xiao Yang rented two suites in the district opposite the the Yellow River fashion city in the center of Humen Town, one as a commodity warehouse, and an office for online pactions. The warehouse was stacked with newly ordered goods, and there were two computers in the office.

At the end of 2009, through a friend's introduction, Xiao Yang registered a shop on Taobao, and ran around to find a garment processing factory in Humen. In this way, she started the business of clothing shop.

"I made thousands of dollars in the first month!"

Speaking of the performance of the shop just opened, Xiao Yang still could not conceal her excitement. She attributed it to luck.

Seeing that the profits were good, Xiao Yang quit his job and set out to become a shop owner.

The order of the shop is mainly wholesale, ranging from several pieces to hundreds of pieces, but the profit of each piece is only a few cents. Fortunately, there are still lots of shipments.

Today, Xiao Yang starts to do business online at 9 o'clock every morning, usually until 12 o'clock in the evening or even at 1 o'clock in the morning.

Xiao Yang earned the first pot of gold in the shop: removing rent, water and electricity, and processing clothes, etc., Xiao Yang has about 20 thousand yuan a month's income.

However, the number of online shops is increasing, the price of clothing and raw materials has been rising, and the pressure of operation has also increased. Xiao Yang began to think about the pformation of online stores.

She tries to make her own brand, but in the process of operation, the promotion and promotion of online shops has become the bottleneck of pformation.

Merchants in

As a result, little Yang Yuefa wants to jump out of platforms like Taobao and build his own website.

Self built website, technology becomes soft rib

"There's a website that looks more formal, but I don't know exactly how to open it."

In addition to communicating with customers through chat software, Xiao Yang's knowledge of computers is still blank. At present, he has accumulated some experience of opening online shop, but to develop at a higher level, he always finds no breakthrough. "Opening online shop is actually very easy, but it is becoming more and more difficult to succeed."

Xiao Yang's worries are also the worries of many online shop owners. With the diversification of e-commerce platform, opening a shop is very easy, at least much lower than the cost of opening a physical store. But how to maintain the shop front, how to attract customers at the beginning, and how to retain customers will deeply affect the next development of online stores.

In the process of scouring goods in the fashion city of the Yellow River, Xiao Yang met A Hua and Arun, who also worked in online stores.

A Hua is a planning assistant of an advertising company. Aron is a programmer of a network company.

At the end of 2009, A Hua and Aron jointly signed a clothing store on the personal trading platform.

After absorbing experience and lessons from online store operation, A Hua and Arun set up their own clothing sales website with Aron's technical ability.

Because of A Hua's advertising agency, the promotion and promotion of products are quite good. The clothing website of the two people quickly established a good reputation among many buyers.

With the growth of online store business, A Hua and Arun can no longer take the online store as a part-time job.

So the two quit their jobs and concentrated on running the clothing store.

"Businessmen are businessmen after all. They will not tell you what skills, experience or experience you have."

Speaking of A Hua and A Rong's online shop, Xiao Yang could not help sighing: "how can we make the difference between the shops we open at the same time?"

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Compared to Xiao Yang's monthly income of 20 thousand yuan, A Hua and A Rong's online shop now has an annual turnover of 1 million 800 thousand yuan, the figure is A Hua personally told Xiao Yang, but whenever Xiao Yang wants to share with A Hua online shop operation experience, A Hua always evaded.

Nowadays, A Hua and A Rong's online stores are getting bigger and bigger. Recently, they employ several staff members to form a marketing team. The service level of the online shop has also improved. The rate of praise has increased continuously, and the turnover has continued to expand.

In addition to not understanding technology, Xiao Yang's online stores often encounter other Internet stores' malicious behavior of looting customers, seeing that the old customers who have established cooperative relations for years have been gradually losing, and Xiao Yang is very helpless.

"In order to earn higher customer satisfaction, we have to promise unreasonable demands from some clients, such as retailers' unreasonable return requirements. If they do not return, they will threaten" bad reviews ". I can only take them as a whole.

Xiao Yang said.

"Now there are rumors that Internet shops have to pay taxes. If we really want to pay taxes, it will be very difficult for us to do such a small clothing store."

Xiao Yang said, opening a small shop is just to support the family, many people are unable to find a good job because they can't find a good shop. If they want to pay taxes, the days will be more and more sad.

Next, Xiao Yang plans to invest in his brother, budget a tuition fee, subsidized his brother to go to the computer training class, and she is also learning some marketing knowledge.

Self employed shop lacks technology and connections. To succeed, it is a long way to go.

The confusion of lacking professional talents

There are many small facades on the four or five floor of the big Ying garment city. Several tables and several computers form a small shop.

There are not many clothes stacked in the store, and several hanging pieces are only used for decorating storefront. This is the attempt of "1+1" - "entity shop" + "online shop".

Most of these shops are run by some college students. This is the "school enterprise cooperation" project of Humen Dongying international online shop, which is built in Guangdong to create the first clothing e-commerce platform in Taiwan.

Compared with the self-employed shop, these college students have better operating conditions, and they can also get help from the relevant departments.

There have been countless successful operators of online stores, but they have also rushed to some frustrated ones.

Among the newly launched clothing stores visited by journalists, there are also a handful of operators who are in confusion.

Xiao Huang just graduated from university. He first worked in a software development company in Guangzhou. Because he felt too tired and not too free to work, he came to Humen with two college classmates, opened a clothing shop, and became a boss.

Compared to Yu Xiaoyang's computer newbie, Xiao Huang is familiar with the Internet. "Actually building a website is not troublesome, but now people still prefer to use Taobao platform. After all, the credibility of the website is not enough."

In addition to the technology of self built website, Xiao Huang is trying to use micro-blog to promote his online store.

Although he is familiar with the current network form, Xiao Huang thinks he is not a successful boss. "The turnover is very general. Especially in the current 6 and July, it is the off-season, and this trend is expected to last until September."

For the future situation, in the cautious estimate, Xiao Huang also has a bit of helplessness: "now the market pressure is very great, especially our small and medium-sized sellers are really hard to maintain, the rent has risen recently, group buying and other new shopping forms will divert some customers, only let nature take its course."

Talking about the taxation of online shops, Xiao Huang and his companions began to worry about the increase of future operating costs. Xiao Huang said with a bitter smile: "we have been paying attention to this information, there will be some pressure, but this is the trend of e-commerce. Opening online stores is a kind of venture capital. There will always be some people being eliminated."

Although Xiao Huang owns technology, he thinks that technology alone is not enough. The promotion of online shops is still the top priority, but he has no experience and can only grope in his own business.

The two companions who opened the shop with Xiao Huang were also very depressed. They even made preparations for closing the shop.

"In order to survive in this competition, the most important thing is team and talent.

But now it's getting harder and harder to shop online. "

Xiao Huang said.

Team operation or direction of development

The reporter interviewed Sun Chao, deputy general manager of Daying international fashion city.

From the founding of Daying international fashion city, so far, in the spring and winter, Sun Chao witnessed a number of entrepreneurs coming and going. Some entrepreneurs went away forever, others went out of the market, and managed independently.

Sun Chao believes that the ultimate goal of online shops is to improve their "hard power". Only when their competitiveness is enhanced can they cope with the current network environment.

"Now it's easy for online shops to start their own businesses, but the situation in the future is getting more and more serious."

Sun Chao said that with the development of e-commerce, the access threshold of online shops will gradually improve: first, if we want to open online stores now, we need real name registration, which means that the difficulty of opportunistic increase; secondly, the promotion and publicity of online shops need more capital investment, which will lead to difficulties in sales. Finally, enhancing credibility and trustworthiness management has increasingly become an important part of a successful online store operation.

Different from the entity store, the development situation of the online store has changed quite rapidly. It can be said that "3 months and a small change, a big change in 5 months", plus online shops do not have a contract guarantee. Some small and medium-sized clothing stores will encounter many difficulties at the beginning.

For the lack of technology, Sun Chao believes that the establishment of an independent website to achieve the pformation of online shops is not necessary. Building websites is not realistic. "After all, the operation and maintenance of websites are very energetic. Taobao is already a good entry platform. First of all, if you want to open a shop, you can play with Taobao."

For the lack of experience of entrepreneurs, Sun Chao also has some helplessness: "online entrepreneurs are after all business people, and the communication between businessmen is still very conservative."

However, Sun Chao felt that the most important thing for a shop entrepreneur is to maintain his attitude towards learning. "When a friend came to Humen, he had only 2000 yuan of funds, a computer and a small shop. He didn't know anything, but he kept on learning and innovating, starting from wholesale, making the brand, and then doing the design. Now he began to learn to use micro-blog and group buying to promote and marketing, and his income is getting more and more substantial."

"When the shop is bigger and stronger, the accumulation of experience becomes more and more simple."

Sun Chao said that if small clothing stores want to make a difference, they must learn to cooperate with others so that they can increase confidence and motivation in an invisible way. "Small clothing stores can not monopolize all their lives because of cost saving. If they want to make rapid progress, they have to have a team to do their jobs and broaden their connections. When a complete business team is formed, there will be more chances for success."

For the problem of Taxation in the industry, Sun Chao believes that the tax on online shops will be a new wave of e-commerce, and will unpolitely eliminate those shops that do not think of innovation and pformation.

"I estimate that the nationwide tax on net shops will be implemented within 5 years."

Sun Chao said that e-commerce has been rising steadily in recent years. As long as the small clothing shop can manage continuously and develop the market continuously, there will not be a problem of taxation if it has a fixed income.

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