Focus On China International Trade Fair: How Big Is Shenzhen's Plate?

From brand creation to individualization, from product display to ink culture, creativity and fashion The change of display... China (Shenzhen) International brand clothing Clothes & Accessories The trade fair completed a fashion transformation and became a gorgeous stage for Chinese fashion brands to show their fashionable demeanor.

On July 7th ~9, the eleventh (China) Shenzhen international brand costumes fair was successfully held in Shenzhen Convention and Exhibition Center. In the 3 day fashion show, nearly 1000 brands, famous fashion designers and fashion elites in the world are showcasing their latest works to the industry and the public on this magnificent stage. Dozens of popular forums such as dozens of fashion show, department store forum, agency conference and fashion trend seminar were held. The participation of many distinguished guests such as Vice Foreign Minister Fu Ying, famous economist Lang Xianping, Li Kailuo and so on brought the summer fashion dinner to this exhibition. New brands, new concepts, new designs and new trends have become the beautiful scenery of fashion capital.

In order to promote the integration of creativity and design, the Baoan District government of Shenzhen also launched the "Baoan creative Museum" with the characteristics of the times. It built an innovation platform with the combination of culture and creativity, focused on promoting brand culture, strengthening brand proposition and deepening cultural demands, thus promoting the transformation of the garment industry from "made in China" to "created in China", which was well received by the industry. Shenzhen Clothing Fair has also completed the transformation from focus on product display to brand culture and creativity, from focusing on business activities to brand value, and from domestic exchanges to international cooperation.

No fashion show.

On July 9th, at the Eleventh Shenzhen Convention and Exhibition awards ceremony, "women's leading cadres at the Shenzhen level or above" came to the stage to celebrate the Universiade. The leading women leaders from the Municipal People's Congress, the CPPCC, the Public Security Bureau, the sports and Tourism Bureau, the audit bureau, the women's Federation, the Federation of Returned Overseas Chinese, the Municipal Industry and Trade Information Committee, the City Family Planning Commission and other important departments appeared at the scene, displaying Shenzhen's female cadres in a special way, fueling the fashion and fuelling the Universiade.

This is a particularly meaningful "show". Women's bureau level cadres who have always been able to show their talents and professional images are on the T stage or elegant, or elegant and fashionable, with a unique star like charm, and poured out the wisdom of the audience. Many viewers said, "this show shows the beauty and affinity of Shenzhen women cadres, which is more meaningful than the usual models. It is understood that this "welcome to the Universiade, Shenzhen leading cadres above the bureau level show" activities organized by the Shenzhen Municipal Industry and Trade Commission, the Shenzhen garment industry association, Harbin Hongbo commercial undertaking, the real estate "Mei year square" special support.

This special fashion show team is jointly organized by the Shenzhen women's Federation and the women's leading cadres Association. The display clothing is divided into 2 series of professional wear and evening wear. It is designed and produced by famous Brand Company such as Shenzhen Mondial, Fei Fei and other famous Brand Company.

According to the relevant personnel of the Municipal Women's Federation, most of the women's Bureau cadres are over 50 years old. Some have served as important leading posts, and now they are retired. Some are still in important posts. In order to arrange the "fashion show" fashion show, they use the rest time to train for 3 months, publicize the Universiade with practical actions, support the Universiade, and show the vogue charm of women in Pioneer cities.

In addition, Xie Haiping, the designer of "China's Lssey Miyake", gave a wonderful fashion show at the party. At the awards ceremony, a number of awards such as the top ten fashion brand awards and the top ten women's Wear Brand Awards were also selected. So far, the Eleventh Shenzhen Trade Fair has come to a close.

The two big cities jointly show fashion.

On the evening of July 9th, the Eleventh Shenzhen Clothing Fair awards ceremony and closing ceremony, "Hongbo Shenzhen impression" the eighth Shenzhen Harbin international fashion week was launched. The fashion week jointly organized by the Shenzhen garment industry association and Harbin Hongbo business will move to the north. The fashion collision of the two fashion capital will have strong interaction and influence.

Wang Limei, general manager of Hongbo commercial, said: "red business, representing the fashionable commercial brand of northern China, and the" rendezvous "of southern style costumes, once again collided with each other and exchanged deeply. This means that the eighth Shenzhen international fashion week will move northward, and the fashion collision of the two fashion capital will have strong interaction and influence.

The eighth Harbin Shenzhen fashion week, which will be held in Harbin in December 2011, will have a new breakthrough on the basis of the past fashion and passion. During this period, the "Hongbo Shenzhen impression" created by the Shenzhen garment industry association and Harbin Hongbo business will be full of the concept of full experience fashion shopping.

The project will introduce Shenzhen's most famous fashion brands such as shoes, hats, jewellery and accessories into Harbin, and graft with high-end urban complex, and create a full experience fashion shopping center and Shenzhen fashion industry northeast headquarters base with a new concept of fashion and business combination. "Hongbo Shenzhen impression" integrates fashion, quality, health and happiness into modern life and leads the trend of life. The project will build new business highlights and city card of Harbin, and it is also an opportunity for both countries to seek economic growth.

This time, Shenzhen and Shenzhen jointly create the "Hongbo - Shenzhen impression", which not only changes the old pattern of China's clothing channel, but also creates a new and new business economic mode. It is committed to exploring a new development path for the development of China's clothing industry in the "post quota era". It will also play a guiding role in promoting the development of China's fashion industry, opening up brand incubation, promoting exhibition and expanding marketing channels, and interpreting the deep meaning of North South fashion, resource integration and international channels.

Metamorphosis needs upgrading

After the exhibition, Shen Yongfang, President of the Shenzhen garment industry association, said that the Shenzhen Trade Fair has been standing on the second ten year starting point. The theme of the 2011 exhibition is "Metamorphosis", which is to transform the "exhibition" from the exhibition emphasizing commerce function to the innovation of leading the industrial concept. In the first year of China's garment industry entering the 12th Five-Year plan, accelerating the adjustment and upgrading and changing the way of development are the core tasks of this stage. With the historical opportunity of building Shenzhen's "fashion and creative capital", Shenzhen Trade Fair has completed its magnificent turn.

　　在閉幕式頒獎盛典上，朗黛、愛特愛、伊華歐秀、卡汶、歐納菲、巴儷錦、Theme、因為、青青果等品牌榮獲“十佳女裝品牌獎”；藝之卉、卡爾丹頓、瑪絲菲爾、寶安創意館中心展示區、歐柏蘭奴、影兒等品牌榮獲“十佳展位獎”；粉藍衣櫥、卡爾丹頓、TS‘iB、雅軒菲格、佳莉絲、夢依詩、施華布朗、鑫締邇、御品云莎等獲得了“時尚創意設計獎”、“品牌國際化貢獻獎”、“最具潛力男裝品牌獎”、“市場價值品牌獎”、“創意設計獎”等獎項；而“時尚產業推動大獎”、“2011時尚品牌獎”、“新銳品牌獎”等獎項也在深圳服交會“新十年”之際一并頒發，為本屆服交會畫上完滿的句號。

Shen Yongfang said that although the Shenzhen Trade Fair has different ways of serving different brands, the definition of service will not change. The way to change is to upgrade and transform constantly. In the future, she plans to build a school to deliver the most suitable talents to the brand. "Sometimes, the people who do the service must go ahead. Only in this way can the brand feel that we are in sync. There are many difficulties in the establishment of the school, but I will see you soon. I believe that in a word, everything is most insisting on anything. If we insist, we will succeed. " Shen Yongfang said.