Domestic Sports Brands Have Increased &Nbsp In Price, Or Promoted Consumers To Turn To Foreign Brands.

Recently,

With regard to the price increase of the five major domestic sports brands, journalists visited the sports brand sales counters of Asia Europe, Xidan and Zhangye road.

In the Asia Europe shopping malls Lining counters reporter learned that the shop has not received any notice of price rise.

The commodity prices of Lining's brand stores are based on the unification of the head office. Without the notice of the head office, the stores will not raise their prices privately. It is estimated that the specific price increases and gains will be determined only after the fourth quarter of October.

XTEP Zhangye Road store said that although no specific notice of price adjustment has been received, the company executives mentioned price increases in the previous stage of training, and the details will not be announced until next month when the new products are listed.

361 degree store manager of Zhangye Road shop told reporters that under normal circumstances, the head office will not issue any written notice about the price of new products before the new products are put on the shelves. However, according to the latest purchase situation, the price increase seems to have become the trend of the times.

Last year, the average price of board shoes was 269 yuan, while that of new products rose to 319 yuan.

The store manager said frankly: "even if the news of this price increase is accurate, the sales impact will not be great for the business center and the shops in the bustling area, but for the suburban shops with low turnover, it may affect sales performance."

Reporters in the visit found that for this domestic sports brand price increases, consumers are not "buying".

Many consumers have said that the collective price increase of the five domestic brands will undoubtedly affect their choice direction.

At present, brand prices are getting closer at home and abroad, while Adidas, Nike and other international famous brands have strong advantages over domestic brands in terms of product style, R & D capability and new product renewal speed, which may divert some consumers to "foreign brands".

After the news that several major domestic sports brands continuously raised the price, the consumers, based on the slogan of the "five giants", made fun of micro-blog and the forum, and said that Lining was "all possible to raise prices"; Anta "raised the price never to stop"; XTEP "let the price tag be different from the others"; the 361 degree is "more" one piece "love"; PEAK is "I can raise the price unlimited possibilities".