Chengdu Women'S Shoes On The International Stage

From 12 to 14, "2007 China Women's shoes capital international procurement Festival" was held in Chengdu.

Buy shoes, shoes, business opportunities and shoes show.

When the news was released to the public, whether Chengdu, Wenzhou, Chongqing, Beijing and other cities beautiful or Brazil, Italy and other countries "Mei Mei", Du Yue overturned the sky, early planning to Chengdu "festival."

This is also an epoch-making holiday: Chengdu women's shoes manufacturers compete with Italy, Spain and other world shoe makers and powerful nations for the first time at home.

In order to get the ticket of the high difficulty "PK", Chengdu shoe industry colleagues have struggled for nearly 10 years.

Why does the shoe industry of an inland city attract the attention of the world shoe giants?

The answer is not hard to find: the footwear industry's "Chengdu model" has been recognized worldwide.

In short, the "Chengdu model" contains two meanings.

The "123 strategy" is: one brand, two autonomy and three supporting points.

One brand, the brand of Chinese women's shoes, two independent, independent product brand platforms and independent trading platform, three supporting points, functional support, one two Park and resource support.

The implementation of this strategy has made the shoe industry of Chengdu rise suddenly, and seize the opportunity in the "East shoe westward shift".

The implementation of the "123 strategy" is based on the government led and enterprise participation as the core, brand cultivation as the foundation, institutional and institutional innovation as the breakthrough, and marketization as the key. It promotes the rapid development of Chengdu footwear industry and has made remarkable achievements in the industry, creating a unique way to develop Chengdu's shoes industry.

For many days, the continuous autumn rain has eclipsed the beautiful Chengdu.

The international procurement Festival, which begins tomorrow (12 th), will surely give the city a bright color.

"2007 China Women's shoes capital international procurement Festival" is hosted by China Leather Association, provincial commerce department and Chengdu Municipal People's government. Chengdu Economic Commission, Chengdu Business Bureau, Wuhou District people's government, Chongzhou people's government and Jintang County People's government undertake the project. China Women's Shoes Industrial Park Management Committee, China Women's shoes capital industrial operation center, Chengdu trust industry (Group) Co., Ltd. and Sichuan West shoe Capital Co., Ltd. co operate.

The organizers said that the international procurement festival was the first event to be fully attended by domestic shoe manufacturing enterprises, domestic buyers, international brand exhibitors and international buyers.

Domestic and international top shoe brands will shine on the procurement Festival. The domestic and international footwear industry will work together to complement each other and build a harmonious footwear industry.

The procurement Festival is a collection of more than 200 exhibitors of Italy, a powerful shoemaking power, Spain and a big shoe making country.

In July this year, with the global promotion of brand, expanding the footwear market and seeking multilateral cooperation and other multiple tasks, the Procurement Committee organized a visit to Italy, a shoemaking kingdom and Spain, and reached a cooperation agreement with the local trade organizations such as the Federation of Italy shoe manufacturers and the Spanish footwear Federation. Dozens of Italy and dozens of Spanish shoe manufacturers participated in the international procurement Festival.

So many brands of shoes to join the domestic exhibition is the first time in China.

The exhibition will set up an international brand area, establish Italy and Spain famous brand hall, and introduce more international top brands to China.

Italy, the shoe making Kingdom, represents the most influential footwear brand in the world. The shoe making power Spain has unique advantages in shoemaking technology and personnel training. Italy, Spain and China are respectively the shoemaking kingdoms, the shoemaking powerhouses, and the big shoemaking countries. The three women's shoes show on the same stage, marking the opening of the international footwear industry to jointly promote the brand of footwear industry and expand the footwear market, and will surely promote the harmonious development of the footwear industry of China's women's shoes with the rest of the world, and promote the construction of the world's harmonious footwear industry.

From the "export" to "import and export", the international procurement Festival is no longer the "export" trade exhibition, which is a simple exhibition of its footwear brand. It is an import and export trade exhibition with Italy and Spain footwear enterprises and brands exhibiting. It is the first international import and export trade exhibition with the most influential international influence sponsored by China.

At the procurement Festival, Chengdu footwear industry not only displays, promotes and sells its brand in the domestic and international footwear industry, but also brings the brand of Italy and Spain into the world, learning the technology of the world's top brands and advanced technology countries, so as to promote the shaping of self brand and let Chengdu shoes go to the world.

Equal dialogue, face-to-face exchanges, and building a harmonious trade. The International Forum on the theme of "building a harmonious pattern of footwear trade" will also be held during the procurement Festival. Buyers from Italy, Spain, Russia, Brazil and other countries will gather in the Chinese women's shoes city to conduct a direct exchange and dialogue with the footwear industry through the forum, seeking the harmonious development path of the Chinese and foreign footwear industry.

In recent years, the scale of China's footwear industry has expanded rapidly and exports have been increasing.

Statistics show that in 2006, the export volume of China's footwear products was nearly 19 billion yuan, accounting for about 60% of the total global exports. The increasing share of China's footwear products in the global market has had a certain impact on the export of footwear products such as the European Union.

The European Union, which has excellent footwear tradition, is an important supplier of technology to China's footwear industry. Its design and brand advantage is the goal and direction for Chinese shoe companies to pursue for development in the long run.

To achieve harmonious development of trade through cooperation is the key to the rise of China's footwear industry.

In the form of an international forum, the procurement section, through the dialogue between the Chinese footwear industry and the international footwear industry, is conducive to enhancing communication and exchanges between the two sides, and is of great significance for easing bilateral trade frictions and promoting the global promotion of Chengdu shoe brands.

Sichuan and Chongqing jointly seek new breakthroughs in industrial development. During the procurement Festival, "Sichuan and Chongqing jointly work together to build the western footwear industry center" China footwear industry summit forum will be held.

Chengdu and Chongqing, as the "experimental area" approved by the State Council, serve as a region for the development of the footwear industry in the western region. Through the forum and the procurement section, the two countries collude and develop the footwear industry breakthrough plan together to create the western footwear trade center, taking the industrial belt development as the leading sheep in the central and western regions, and constantly narrow the gap with the developed areas.

Leap forward development of Chengdu footwear industry to the world. Chengdu footwear industry has a long history and has developed rapidly in the past 10 years.

By 2006, there were altogether 1700 shoe enterprises, 3000 shoe and other supporting enterprises, forming nearly 150 thousand employees, 160 million pairs of leather shoes annually, and 15 billion yuan of annual output value.

Chengdu footwear products mainly women's shoes, the city has about 1300 women's shoes manufacturing enterprises, with an annual output of 140 million pairs, ranking third in the country.

In January 2006, China Light Industry Federation and China Leather Association awarded the honorary title of "women's shoes capital of China" in Wuhou District.

The production of women's shoes is represented by AI min, GUCCI, beauty point, Kam and so on. The output of women's shoes account for more than 90% of the total output of Sichuan shoes.

In the course of development, Chengdu shoes industry has experienced the development from self production, self purchase, undertaking orders and OEM, and gradually began to attach importance to brand building.

So far, the city has already owned more than 300 independent brands of footwear products.

In order to strengthen and strengthen the footwear industry in Chengdu, in 2006, the Chengdu municipal Party committee and the municipal government put forward the strategy of "one capital and two parks" for the overall development of the footwear industry.

"One capital" refers to the development center of footwear industry cluster with Wuhou as the capital.

"Two gardens" is the two production bases of Chongzhou and Jintang.

The construction of "one capital" is to create the "brain center" of the footwear industry in Chengdu, forming the "five centers and a brand base", namely: Trade Center, brand exhibition center, R & D design center, talent training center, information and intermediary service center and a well-known brand enterprise production base.

At present, the footwear industry in China is undergoing a historic pformation.

The developed coastal areas have shifted the focus of economic growth to high-tech and high value-added industries. The traditional footwear production bases such as Guangzhou, Wenzhou and other industries have been pferred to the low cost areas of the mainland. Chengdu has the regional brand of "Chinese women's shoes capital", and is the best place to undertake the "East shoes moving west".

In 2006 alone, more than 300 coastal shoe factories settled in Chengdu.

In the next 5 to 10 years, through the development of local industries and the pfer of Eastern industries, the footwear industry in Chengdu will reach 100 billion yuan output value and solve the scale of 1 million population employment.