Sell Clothes &Nbsp By Image Design; Girls Earn 30 Thousand Monthly.

Ms. Huang, who lives in Yuzhong District, used to like to buy clothes in Hongkong. However, since a brand-name coat bought in Hongkong last winter for 40 thousand yuan was ridiculed by her colleagues, she no longer spent that kind of money.

Now, she prefers to buy clothes in a clothing store called "Xin Xing" in Guanyin Bridge. This shop sells not only cheap clothes, but also the boss can help her make an image design to make sure that the clothes she buys are very suitable for herself.

Nowadays, there are too many people like Ms. Huang, so the business of "Xin image" is becoming more and more popular.

According to the owner of the shop, although the shop has only been open for several months, the net profit has been more than 30 thousand yuan per month.

Instantly stimulate entrepreneurial inspiration

In the "Xin Xing" clothing store of Maui department store, the Chongqing evening news reporter saw Ai Yuxin, a young and fashionable shopkeeper, listening to her story about her own business.

Ai Yuxin said he always yearned for a family.

"I studied advertising design at Southwestern University, which is more sensitive to color."

Ai Yuxin said that this also lets her pay special attention to the color matching of customers' clothing.

"I remember a customer who was very young, and looked very sweet, but he looked very dull in black."

Ai Yuxin said, this suddenly stimulated her entrepreneurial inspiration: since many people do not know how to dress well, if we can help them do image design, is it helpful to sell clothes?

Do what you say.

In 2009, she turned off the well opened clothing store and entered the Apprenticeship of an image design company in our city.

Two years later, at the beginning of this year, Ai Yuxin's "happy image" was opened.

Selling is image design.

"The clothes I sell are very cheap, the most expensive ones are only one thousand yuan, and the cheapest ones are only tens of dollars."

Ai Yuxin said, but after her meticulous collocation, most customers feel very satisfied.

Ai Yuxin cited Ms. Huang as an example. Because customers are too short to wear too loose clothes such as overcoats, the clothes she gives to them are mostly compact, and the colors of the upper and lower parts are more uniform.

"Image design is mainly about five steps: mining potential temperament, identifying color orientation, identifying the style of positioning, creating a comprehensive image and improving the manners of self-cultivation," Ai Yuxin said.

1. warm colors and bright colors have expansive and expansive visual effects. Thin skinny people should wear warm colors, bright colors and good texture.

2. cool colors, dark and contracted visual effects. People with fat body can wear slender clothes in cool colors.

3. people with too much waist and heavy legs should never wear tights.

4. when wearing skirts, use dark tones if you want to wear socks to make your legs look fine.

5. body size should be used in different colors (but not too much).

The color of the upper garment is lighter than that of the lower garment, which will guide the movement of the line of sight up and down, and make people feel slightly increased.

It is not appropriate to wear too dark, large pattern fabrics, nor should they use big lotus leaves and too loose clothes.

6. short and thick neck people are not suitable for wearing bright colors.

7. waist length people, the belt color should be unified with the lower garment color, so as to shorten the waist to make the legs appear slightly longer.

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For 8. shoulders, the upper garment should have a light striped fabric to increase the shoulder width.

Going to be a dress consultant.

"Selling clothes by image design is just the first step."

Ai Yuxin told the Chongqing evening news reporter that in the future, she will focus on the core competitiveness of image design, and do more things.

Such as helping customers to make wardrobe arrangement, accompanying customers to buy clothes and cosmetics, starting color matching and image design training class, and so on, to solve the problem of dressing up for women in one stop, bringing beauty to more Chongqing women.

At the same time, she believes, her career will grow further.

I'm not selling clothes.

It's image design.

"Now many women in Chongqing prefer clothes to famous brands."

Ai Yuxin thinks, this is actually a lot of people do not know very well.

In Ai Yuxin's opinion, no matter what the clothes are, they are the best for themselves.

Therefore, with image design to drive clothing sales, there must be broad commercial space.

"Although my shop opened soon, there were a lot of repeat customers."

Ai Yuxin said, in fact, many people come to her here not just to buy clothes, but to discuss with her about dressing.

Speaking of this, Ai Yuxin smiled and applied a famous Internet saying: "the elder sister sells not the clothes, but the image design."

The power of pattern innovation

If it is only a clothing store, Ai Yuxin's "Xin image" is difficult to have its own characteristics and core competitiveness.

However, Ai Yuxin implanted the content of image design in the ordinary clothing business, which made a marketing innovation for the clothing store, which actually amounted to the development of a brand new product sales mode.

It is easy for people to think of the habitual mode of selling clothing products.

The most important thing is to put some effort into the window layout, or to think a little bit about the model display, or to put more fashion magazines in the store, or to decorate the shop with something special.

But these tricks may not be able to win in the fierce competition of the current industry.

Therefore, Ai Yuxin's image design to customers, image design to promote clothing sales, creating a new marketing mode and product form, market reaction is not surprising.