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China Textile City Closed Nearly 40 Billion In The First Half Of 2011.

2011/7/18 10:19:00 63

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Transformation And Upgrading Of China Light Textile City Marketing Network

China Textile City in Shaoxing, Zhejiang faces market competition and pformation.

Management mentality

Market turnover has increased rapidly.

In the first half of the year, the market group achieved a turnover of 38 billion 885 million yuan, an increase of 15.84% over the same period last year, of which the fabric market was 23 billion 507 million yuan, an increase of 17.6% over the previous year, and the yuan Qing raw material market was 15 billion 378 million yuan, up 13.48% over the previous year, all reaching a record high.

This has benefited from the implementation of a series of innovative measures in China Textile City.

At the beginning of the year, Shaoxing county introduced the first "Five Year Plan" of China Textile City, and encouraged the business owners to become bigger and stronger in the form of "Fan Li Award".

In the first half of the year, there were 2486 new self-employed households and 455 enterprises in the market group.

Exports averaged $141 million a month.

The successful opening of the new grey fabric market and scarf Market in Textile City has also injected new sources for the growth of turnover.

The "online Textile City" has been accelerated and formally launched. The convening of the "global coverage" series of docking activities and the Textile Expo has expanded with the "Keqiao headquarters + overseas window market" mode.

marketing network

To bring sustained and long-term customer resources to the market.

The average monthly export volume of the market reached 141 million US dollars, up 48.1% from the same period last year.

The brand awareness of China Textile City has been gradually improved.

The fabric market has been awarded the provincial five star civilization standard market and the national integrity market title.

At the same time, the "three innovations" (technological innovation, fashion creation and brand creation) with intelligence as the main contents have been pformed into the important production factors and basic resources of the market, supporting and leading the pformation and development of the market.

In the first half of the year, the market registration copyright was 2405, up 74% over the same period.

The annual output value of textile creative base is over 8 billion.

In addition, the deepening of "China Keqiao textile index" and the improvement of warehousing and logistics have further enhanced the operation function of the market.

The establishment of the customs supervision point of China Textile City's warehousing and logistics center and the entry of the inspection and quarantine office have made the international logistics business of textile city grow rapidly.

At present, warehousing and logistics centers have 70 or so import and export containers each day, and the "inland direct clearance" has become the fastest growing inland port in the province.

In addition, invest 1 billion yuan to build the largest textile creative base in the mainland, will introduce more than 300 creative enterprises, achieve annual output value of more than 8 billion yuan, is expected to become a textile city.

Transformation and upgrading

The new engine.