Brand Planner He Jun: The First Brand Of Trousers Industry

We have been here for more than 20 years. garments covering the legs The development process has come all the way, and I believe that everyone has deep feelings for the pants industry. I believe that there are more or less different ideas about the operation of trousers brand. Any trousers brand wants to become the first brand or leading brand of trousers industry. This is also the dream that every entrepreneur has been pursuing. The first concept is quite extensive: for example, the market share is the first, the output value is the first, the production capacity is the first, the comprehensive strength is the first, the brand value is the first, and so on. How can we turn this dream into reality? garments covering the legs From the perspective of objective industry, it is considered that:

Wil wave view: it is more important to understand the development rule of trousers industry than to understand competitors. Each enterprise has a life cycle, such as incubation period, survival period, high speed development period, maturity stage, recession period and metamorphosis period. Every cycle enterprise's strategy is different, and the problems are different. Each cycle transformation will encounter many problems related to the survival and death of enterprises, so we must find out the law of enterprise development at each stage to guide enterprises to break through the bottleneck. Enterprises are born with competitors. No competitors do not do very well. Competition is not far away from the enterprise. Competitors are the best partners supporting the company. The biggest competitor of any enterprise is the enterprise itself, not the competition partners.

View: two, grasp the trend of trousers development and build the core competitiveness of enterprises. Every enterprise must predict the future of the pants industry, understand the future space of the pants industry, understand the potential value of the key resources of the enterprises, and analyze the market value of the enterprises in the future. At the same time, we need to know how to build the core competitiveness of enterprises in the fierce competition environment in the future. They are winning by products, winning by service, winning by culture, winning by speed or winning by channels. Each enterprise has different status and comprehensive strength, so the core competitiveness of enterprises is different. Only by grasping the trend of trousers development can enterprises' core competitiveness be lost.

View of weir wave three: the international vision is higher than the national eye, the industry structure is bigger than the enterprise pattern, the industry strength is bigger than the individual strength, the world does not have the forever first, the trousers industry is also the same; now the first will also be the first in the past. Trousers industry If we want to make new breakthroughs in development, we must change the pattern with ideas, and not proceed according to the route of mature enterprises; decide the success or failure with the speed, and break the war more important than the positional warfare; build the core competition through the whole body, break through the main and main products instead of full bloom; believe that the competition partners are more competitive than the competition, and the efficiency of the tug of war is higher; only in this way can we truly move towards the road of international specialization.

In short: the trousers industry is the common cause of tens of millions of people, and is the common demand of billions of people. The brand of trousers industry must be people-oriented, so as to be able to soar around the world and guide it in the direction of internationalization, so as to benefit all mankind.