Private Sector Shock Wave

The reason why state owned department stores are depressed is that they are characterized by comprehensive operation.

Over the years, several major state holding department stores dominated by Guang Bai shares, Guangzhou friendship and Tianhe City have carved up all the big markets in Guangzhou and occupy an unshakable leading position.

But after decades of development, China

In 2009, modern, Guang Bai, friendship, new Daxin and so on four families.

According to statistics, the threshold of Jinding department store is quite high. It must be a business area of more than ten thousand square meters and annual sales volume of more than two hundred million yuan. There are strict requirements in terms of operation scale, environmental facilities, operation and management, service level, integrity management, enterprise informatization construction level, energy saving and consumption reduction.

As a private department store started in 2002, the rise of modern industry is a miracle in large department stores.

In this regard, insiders said: as long as the strategy is right, the elephant is stepping on the immortal ants.

In terms of capital strength and scale of development, private sector stores are still in its infancy.

But state owned department stores have many years of inertia thinking and huge inherent system, so in terms of innovation, compared with private department stores, they lack flexibility.

Zhou Qiang, chairman of the modern department store, said that compared with other large general merchandise stores such as Guang Bai, modern department stores chose the "fashion department store" business model since its establishment, voluntarily abandoned the two major formats of "supermarket" and "home appliance", and managed fashion goods mainly based on Wearable goods, boldly and mismatched with general merchandise stores, stressing the fullness of commodities and the best balance of shopping space resources.

It is reported that the operation mode of private department stores in Guangzhou is still diversified.

Modern and new light chose the "fashion department store" mode, while Dong Bai and Hua Yi Department store, which had been entrenched in the top of the shop, walked on the community type department store mode.

Shortly after its opening, the East department store, which is based on the Japanese flag, will hit the "fashion fashion" mode.

These bold innovative initiatives and patterns highlight the bright spot of the shopping malls, which are everywhere.

A manager of Mei Dong Department said that the location of Mei Dong department store was relatively concentrated, but the combination span was very long.

For example, there are only two layers of women's clothing in general department stores, about fifty to sixty brands, while the East department store has three layers of women's clothing, and the number of brands reaches ninety, of which 20% brands enter the department store for the first time.

At the same time, they also introduced Japanese and Taiwanese capital stores to Guangzhou, such as "always coming to the shops", "paying for customers in full" and "parking on behalf of customers".

Mei Dong Department Store is one of the three most popular private stores in Guangzhou after modern and new light.

In 2010, the US East department store, which has an area of forty thousand square meters, was officially opened in the Guangzhou agriculture and forestry road, opposite to the Wangfujing department store in Guangzhou.

Analysts pointed out that the development and growth of the department stores and other private department stores will undoubtedly impact Guangzhou department stores, friendship store department stores and Guangzhou state department stores such as Wangfujing department store.

Zhao gu, a Securities researcher in Bohai, said that under the control of state-owned system, state owned department stores are relatively rigid in management concepts and decision-making mechanisms, and the operation mechanism is not flexible enough, making state-owned department stores difficult to thrive as private stores do.

The reason why the state owned department stores are depressed is that they all take the integrated operation as the "characteristic", and the pattern of the store is almost the same version.

However, with the continuous expansion of the production field and the increasing consumption of consumer products, it is difficult for any department store to summon customers with "comprehensive operation and variety".

{page_break}

In the past, the traditional business in Guangzhou was dominated by state-owned capital. Under such a system of unclear property rights, lack of corresponding incentive mechanism directly restricted the development of department stores.

The rapid rise of private sector stores, like a catfish in sardines, has led to the redevelopment and redevelopment of all state owned department stores and revitalized them.

The head of Guangzhou Limited by Share Ltd said that the department store is the core and key point of the development of Guang Bai shares, and this road will extend and change along the two train of thought.

One is to make a professional store theme store. Thematic operation can promote market segmentation. Multi version thematic operation makes the department stores in a state of competition and complementarity. Even if they co-exist in a business circle, they also have the possibility of dislocation operation, resulting in the trend of common development.

The other is relying on the shopping mall's single department store to play its brand function in the form of main store.

By the end of 2010, the Chongqing department store and the new century have completed a major asset restructuring. Beijing SASAC led Xidan shopping malls to buy new Yansha Holdings has also opened the curtain of Beijing's SASAC to integrate its business enterprises.

Analysts believe that the local state-owned assets in the hands of a large number of commercial resources, local state-owned assets will use their resources to restructure, dilute the share of private capital, rather than being taken over by private capital.

In addition to the economic contribution brought by its own development, more importantly, the development of private sector stores has brought about a breakthrough in the traditional department store industry, which may bring momentum to the whole department store industry to take the road of prosperity.