Women'S Street, Many Clothing Stores "Shop Pfer" "Clearance Big Deal".

"Are there so many clothes shops to close?"

In July 14th, the reporter passed the women's street of Guangling Road on Yucheng street without a crowd.

Reporters counted, nearly 20 clothing stores closed the door, and there were about 40 shops playing the "shop pfer", "clearance big deal" advertising.

During the season, many stores are "full".

There are two kinds of stores that have "store pfer" and "full Warehouse Clearance": one is to clear the warehouse because of the need to pfer, and the other is to sell the advertisement in order to clear the stock in season.

Miss mini, who is the boss of Anhui, is a Mount Huangshan native. Considering that she is old enough to go back to her hometown, she pferred the shop that opened a year ago.

During the interview, Miss Lin revealed that sales are now off-season, and some "store pfer" is the "tricks" of store owners, mainly for promotion, especially when the clothing is changing season, some stores want to sell more summer clothes, so as to prepare for the autumn listing.

However, there are not many shops that sell the store as a gimmick, and the general shop owners will not joke with "closing the door".

In fact, the renewal of women's street shops is very common in many stores.

Xiaoli, the salesperson of "heart", said that the shop of women's street was updated very quickly, not only in the off-season, but also in normal times.

Because of the dense clothing store, while gathering customers, it also brings fierce competition. Once there are not many businesses, it is hard for stores to maintain them.

Every year, there is a clothing store in women's street. After a door closes, there are new stores, and clothes are still in business.

During the visit, the reporters found that some shops were in progress.

In the off-season, consumers who buy clothes on the street are less, but that does not mean they do not go shopping.

Recently, a netizen's QQ signature said, "nothing to do, wandering around on Taobao street every day."

Such "shopping" pricked the hearts of many real stores.

Despite the advertisement of the "big warehouse clearance", the number of people who came to the shop to see clothes increased, but the number of people shopping for clothes was still small.

"Mind" has been in women's street for several years, and salesperson Xiao Li said that the volume of passenger traffic has been decreasing in recent one or two years, which has nothing to do with online shopping.

Consumers are turning

Ms. Liang, who works in Yucheng, believes that women's clothes are more expensive and have peer pressure.

"Women's street clothes are competing for price increases. The same thing is sold for hundreds of dollars. If you don't sell the price, you won't be able to maintain the market price, and you will be pushed away."

One day, Ms. Liang accompanied her friends to buy clothes. When bargaining, the store owner said that they had been sold off by the neighboring stores because they had been selling cheap.

In addition, the annual increase in rent has also led to the pfer of some women's street stores.

Most stores are accustomed to rising prices, but some stores have to narrow their stores to maintain their business.

Ms. Chen has been opening a shop for 9 years in women's street, but her business has improved in recent years, but she has to pfer a store because the rent is rising faster than income.

Ms. Chen calculated a book to reporters. Because of the good location at the intersection, the two shops had a total rent of 9100 yuan per month, although the turnover could be more than 30 thousand yuan a month, but the cost of profit was just "filling" the rent.

If it is off-season, it is equivalent to making money for the landlord.

Reporters found a number of shops in women's street in the recruitment of salesmen.

"Good salesmen are hard to recruit!"

Many people came to ask the "beautiful" salesperson Miss Luo to post the recruitment notice, but few people actually do business.

And the store next door to "aestheticism" has just posted an advertisement "urgent recruit salesperson".

A clothing store owner said recently that many shops in women's street did not open because there were no salesmen in the shop.

However, Miss Lin, "mini", told reporters that some shopkeepers had pferred the storefront to a good business and wanted to change large storefronts or to take advantage of the intersection.