Jiang Lei CEO: The Way Of Community Electric Business

At the first community e-commerce summit held in July 20th,

Community, as the first generation of weak Internet relations SNS, in modern pluralism

Jiang Lei believes that doing business is easier than the community, and the community needs to find common interests for all users. At the same time, the profit margin of the community is relatively small, while the electricity supplier is analyzing the preferences of the user group, so long as the product can meet the needs of users, there is no need to worry about sales.

Starting from 2007, the network began to try e-commerce. Sales in that year amounted to only 800 thousand yuan, compared with 6 million in 2008 and 26 million in 2009, and this year will exceed one hundred million yuan.

At present, 80% of the website's turnover comes from e-commerce.

It is understood that the iron and blood net has nearly 30 garment brands, and has received direct authorization from the brand dealers. For future consideration, he hopes to have his own brand.

He disclosed that in Beijing, Shanghai, Shenzhen, Wuhan, Chengdu, 5 cities opened offline stores, the equivalent of "iron and steel net" agents.

Because of the pressure from warehousing and logistics, Jiang Lei said he was engaged in the "heavy business" industry.

Jiang Lei is full of confidence in vertical e-commerce. As a military website, the influence of military products has become the source of Jiang Lei's confidence.

In addition, he acknowledged that he is now in touch with venture capital, hoping to melt tens of millions of yuan in capital to expand business.