Domestic Clothing Registered Overseas &Nbsp; Wear "Foreign Brand" Value Soaring.

The practice of counterfeiting internationally famous clothing brands is no longer news. However, in recent years, many fake foreign brands have appeared in the market: it is clearly a brand of domestic production and sales, registered in France and Italy, and then stationed in department stores become a "international brand" and can also sell a good price.

Although it is not illegal to do so, the practice of hanging foreign brands on domestic goods has the suspicion of deceiving consumers. Many consumers and people in the industry hope that relevant departments can define and regulate this "fake ocean" in time.

Market phenomenon

Italy brand

Italy has never seen it.

From Italy to Guangzhou to visit relatives, Miss Huang told reporters that the weekend to Guangzhou famous.

Reporters also visited a number of department stores in Guangzhou. Apart from some well-known international brands, more foreign names were not known, and Chinese brands with Chinese characters were quite few.

Reporters asked the brand source by asking questions, most of which were Italy, Spain, France and so on.

However, a careful look at the price tags of various brands, most of which are produced in Guangzhou and Shenzhen, and the prices are quite expensive. The price of a plain shirt is always one thousand or two thousand yuan, and the suit is easily over 10000 yuan.

In the Mar * * women's clothing brand, the salesperson is definitely "Italy" brand.

Miss Liu, who is shopping for clothes, also told reporters: "the price of this brand of clothing is not cheap, but the design is very good, it is the brand of Italy."

But insiders told reporters that this brand's planning operation is in Shenzhen.

"Fake foreign brands"

Stationed in high-end department stores

Reporters learned that the current market

The women's clothing brand at the beginning of E has enjoyed a high reputation in Guangzhou, and has always been known as Paris brand.

One of its internal leaders admits: "the brand from design to processing to sales is all operated in Guangzhou, and has nothing to do with Paris.

It was only registered in Paris, but in the beginning, in order to be more like the French brand, it opened two stores in Europe, and later it was closed.

The person also revealed that at present, the domestic apparel industry uses "domestic production and international registration" mode to run a lot, and France, Italy and other fashionable are all popular registered places.

"The procedure is simple and the cost is not high.

In Paris, there is an office with hundreds of Chinese companies on the wall. There are only two staff members who answer the phone every day.

But many clothing brands are not sold in other countries, including registered places. "

Market view

Businessman: "fake foreign brand"

Foreign brands with good quality

A senior manager of a famous high-end department store in Guangzhou admits: "in the past, choosing brands is very important.

For this practice, the relevant people said that domestic brands registered abroad, which is a marketing strategy for manufacturers.

It seems that there is a suspicion of deceiving consumers on the surface, but it is not illegal in the law.

Consumer:

"Fake foreign brand" is cheating.

When we know that domestic clothing is selling abroad, many consumers think that it is a foreign brand to deceive Chinese consumers.

Miss Wu told reporters: "often to department stores to buy clothes, although the price is quite expensive, but feel that the international brand, wearing a look of grade, so still willing to pay to buy.

If it's a new brand in China, I think the price is too high. "

Miss Liu believes that these companies have no need to do so. Consumers are becoming more and more smart now, and buying clothing is more concerned with style and quality.

Expert:

High price leads to "fake foreign brands" flooding

Huang Xueming, chairman of Guangzhou beauty scene, told reporters that "fake foreign brand" clothing has caused an impact on the local national brand.

"No foreign registration, no international brand, even if the quality design is excellent, but in shopping malls will also be discriminated against."

Guangzhou clothing association responsible person pointed out that the existence of "fake foreign brands" is actually the result of consumer demand.

Some domestic consumers are very fond of the ocean and despise domestic brands. Shopping malls are also inclined to foreign goods in the process of investment promotion.

Moreover, only with "foreign flavor" can goods be sold at a price.

It has been revealed that the price of clothing produced by the same process line and the same process and fabric can be more than doubled overseas registered brands.

Therefore, this makes the way of "international registration, domestic production and domestic sales" more and more adopted by clothing enterprises.