The "Da Vinci Phenomenon" In Garment Industry

In July 10th, CCTV "weekly quality report" broadcast "Da Vinci's" furniture brand "identity was accused of fraud, reported a wave of rock, causing people to doubt the true identity of" foreign brands ". At 10:46 that night, Masa Marceau's men's wear brand CEO Sun Hong published micro-blog's "airport" so many clothing brands, all known as clothes Italy imported, in fact, and Da Vinci furniture the same way. This is the industry's hidden rules. Actually, dozens of clothing exports were re imported and imported customs orders were obtained. But orders for domestic factories, thousands of pieces, are imported labels. The selling cost is more than ten times the price. In addition to some international brands in high department stores, it is difficult for consumers to buy clothes imported from real Italy.

Chengdu Service Association

Pull net sampling inspection was conducted in August.

In view of the current phenomenon in the clothing industry, a reporter interviewed Zheng Wanxun, chairman of the Chengdu clothing (apparel) Industry Association. He told reporters that the clothing industry in Chengdu has always attached great importance to the quality of products, and repeatedly asked enterprises to strictly abide by the relevant laws and regulations of the state, responsible for the society and consumers. It can be said that most of the garment enterprises in Chengdu are conscientious and responsible. After the "Da Vinci" incident, the association attached great importance to it, and hoped that the company could draw lessons from it and safeguard its own product quality and good social image. In August, the association inspecting and inspecting the garment enterprises in Chengdu by the Joint Provincial Bureau of inspection and quarantine, found that the good ones should be carried out and the rectification work was not done well in time. It was found that counterfeit and shoddy products would be dealt with in accordance with relevant laws and regulations.

Case case, PPG, was exposed.

Reporters from the recent exposure clothing In the brand, it is found that Chengdu people are familiar with the brand of PPG. The "top European men's wear brand", which is a high-end and fashionable fashion, is only registered in Italy. An official named Zaccaro, an official business and tax office in Italy, said that the search found that there was no Karl Denton in the registration information of Italy chamber of Commerce, which means that Karl Denton did not have an enterprise registration in Italy. Subsequently, a reporter visited Chengdu shopping arcade counters, a salesperson was impatient, claiming that the brand was Italy brand, and costumes are now produced in Guangzhou. Now Chengdu has no original Italy imports.

Yesppg.com, the official website of shirt brand PPG, has said that PPG China (Chinese name "baton Ji") is a wholly owned subsidiary of PPG in Delaware, USA. Its operation headquarters is in Shanghai, China, which makes many people think that PPG is a very hot brand shirt in the US. In fact, the "baton" clothing (Shanghai) Co., Ltd., the predecessor of the Shanghai Peggy Agel Ecommerce Ltd, was founded in 2005, with a registered capital of only 500 thousand, the legal person is Li Jiguang, and the actual controller is its son Li Liang (DavidLee). This is a typical family workshop in Shanghai. There is no foreign capital background. After getting the financing, Li Liangcai registered a so-called parent company in the United States.

The current situation is near the ocean brand. High-end Many clothes

When the reporter interviewed some local brands, the other side chose to evade without exception, but a brand dealer told reporters about the "B door": actually, the "Da Vinci" phenomenon in clothing industry is very common. They often claim to be "Italy or Anglo American law brand", which is labeled with the international brand name, and the brand price is very high. In fact, some of them are only registered in foreign countries, and then authorized to make their own orders in the factories in the country. They become international brands. In fact, there are no businesses or shops in foreign countries. Of course, what is more overdone is that, like "Da Vinci", a small proportion of exports are re imported, and then large scale domestic production is imported. The latter is obviously fraudulent and fraudulent.

"These things are no secrets, everyone knows it." The dealer said that the price of the same Guangzhou brand could be increased by 10 times if it was affixed with foreign brands. As for the reason for the high price, he also said, "pricing is related to the value of the brand itself, production costs, processes, raw materials and so on. This price is approved by the consumers, and I think the value is slightly higher than the current price."

No fraud in local origin

Reporters found in the survey, on the market in Chengdu, many local brands do not hide the information of the registered place and origin. Such as the domestic high-end brand Lei Chi's clothing label, the origin of Guangzhou is clearly written. Similarly, the person in charge of costumes wearing high-end and fashionable routes told reporters that the clothes of Ou Du were basically produced in Guangzhou, and Europe respected the spirit and culture of Italy clothing, "knight spirit, gentlemanly demeanor, high courage and honor, and Europe attaches more importance to the spiritual level." Europe and the relevant responsible person told reporters.

A local clothing company official told reporters that most local clothing and "Da Vinci incident" is not a concept. Da Vinci furniture production fraud, customs declaration fraud, high price is due to fraud. "Although we sell the goods at a higher price, it is added to the price of the design fee and the brand premium, and there is no fraud." He thinks that it is not scientific to use material cost to measure the value of products. "Is Microsoft's operating system Windows, for example, not a CD? The cost of making a dish is low, but it can sell tens of thousands. So that's not the same thing.

Voice consumer heavy quality

Karl Denton and PPG's "foreign brand" status is revealed. Mr. Zheng, who has often bought Karl Denton's clothes, angrily said, "never buy this brand of clothes again." To be an enterprise, we must be aboveboard and dignified. It is not necessary to assert the identity of domestic enterprises as foreign brands. Mr. Zhang said that buying clothes is about style, quality and brand. It is not very concerned about its "made in China" or "made in Italy".

Or a brand leader told reporters that although they are not Italy brand, clothing is not imported but domestic production, but one brand image is good, second, high quality and new style, so there is no shortage of stable consumers at high prices. "We have hired several Italy designers to design in Italy, and fabrics are also from all over the world. Fabric In the domestic production is fine, product quality is guaranteed. "