Dialysis "Gradient Principle" &Nbsp; Shoe Industry Pformation Has Become A Trend.
Looking at the current Guangdong
Footwear market
The inherent advantages of the shoe industry have already evolved into a short board of development. Today, the profits of the foundry industry are greatly reduced. Guangdong shoe enterprises, associations and governments are all thinking about the way out for the footwear industry in Guangdong.
But how to make Guangdong shoes get out of their footprints and start the brand strategy of Guangdong footwear industry is a top priority for development.
With the rising cost of land, labor and raw materials, many shoe companies have shifted their footwear factories to move to the lower cost of labor in the mainland, so as to maximize cost savings to maintain profitability.
Of course, many shoe companies have turned their attention to the relatively backward productive forces in Southeast Asia.
It can be seen that industrial pfer is intensifying.
According to the statistics of the footwear association of Asia, about 50% of the footwear enterprises in Dongguan now have factories in the central and western parts of China, such as Hunan, Jiangxi, Sichuan, Guangxi and Henan. About 25% of them are located in Vietnam, Bangladesh, India, Burma and other Southeast Asian countries.
However, judging from the current development trend, industrial pfer is undoubtedly shoes.
industry
A major trend of development.
However, the pfer of industries is not achieved overnight. Large-scale and comprehensive pfer takes a longer process. Experts say domestic industrial pfer will last for at least ten years.
The speed and breadth of pfer depend on whether the central and Southeast Asian regions have the ability and premise to pfer to the tail.
In addition to geographical location, pportation, land resources, human capital flow and industrial chain capital flow, policy and knowledge also play a crucial role in the success or failure of pfer.
Moreover, industrial pfer should follow the "gradient principle", which is pferred from the higher cost to the lower level. In the final analysis, it is a kind of market behavior.
But it is not a panacea for shoe manufacturers. There are many difficulties in the process of shoemaking.
Shoe companies can not help to push the industry forward.
Objectively, shoe companies do not agree.
Shoes are not like garments. A piece of cloth can be woven for a long time to make many clothes. It depends on the supply of materials very much. Besides synthetic leather, it is different from each piece of leather.
In this regard, industry experts pointed out that shoes enterprises most need is the design R & D, spare parts and logistics services industry matching, and the conditions in the field are difficult to fully possess.
Footwear industry is currently more successful only Jiangxi Ganzhou Huajian shoe industry and Baocheng Jiangxi high Yu Sheng footwear industry, most other shoe factories are still in the running in period, and it takes some time to adapt.
At present, most of the shoe factories belong to the nature of the processing field, mainly in shoe processing, and other high technology links are still in Guangdong.
However, we can not deny that the overseas route is much harder and longer than moving inland. The shoemaking enterprises that set up factories in India, Bangladesh, Vietnam, Burma and Kampuchea have encountered many difficulties.
For example, although labor costs seem to be relatively low, the local labor force is low in quality and lacks skilled industrial workers. The industrial chain is incomplete, which restricts the development of the footwear industry. Based on the differences and obstacles of language, religion and lifestyle, many enterprises encounter great problems in management, and the result is not imagined.
In addition, Guangdong is the material supplier of shoe enterprises in the province, and is also the purchasing center of Southeast Asian shoe making enterprises.
Vietnam, Thailand, Malaysia, 80%-90% procurement in Guangdong.
For the pfer of NIKE production base, experts believe that this is just a case.
For example, Taiwan footwear enterprises, which are highly migratory birds, rarely migrate to Southeast Asia.
All in all, the footwear industry in Guangdong should focus on the pformation and upgrading of the industry while focusing on industrial pfer.
After all, only by increasing the R & D of footwear industry and the input of brand innovation can we push the "made in Guangdong" to a new mileage of "Guangdong creation" before stepping out the footprints of Guangdong characteristics.
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