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When Will China'S Children'S Wear Market Become "Adult"?

2011/7/25 9:34:00 35

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Looking at the history of Chinese children's clothing, it is not only a hurried day, but also a scar.

China

Children's wear

Why do we still stay at childish levels after decades of spring and autumn?

In recent years, with the branding of Chinese children's clothing, the saying goes: the last cake in Chinese clothing market is children's clothing.

However, in the case of the present situation, the light has the confidence of the expectation, the God is still just floating clouds.

In fact, there are many excellent brands in China's children's clothing industry. A brand has started from the first store in Dongguan Shilong over the past decade, and now it has become famous as thunder. It is the brand that sits in Dongguan Diaoyutai. Who dominates the ups and downs of this brand?

A simple analysis of the general problems of Chinese children's wear:

First, we must try our best to swallow the big market at one gulp.

Looking at the children's wear market in China, there is hardly a brand that can make the Chinese market complete.

Aside from the most important factor of company strength, it is very simple that children's clothing has great regional differences in China.

China is the third largest country in the world with 56 ethnic groups.

With relatively simple products, it is obvious that it is impossible to take the Chinese market from the perspective of climate differences or ethnic customs.

But at present, children's wear brands are looking for franchisees without exception.

There are two results: some places have invested a lot of advertising fees, no franchisee, and some places have invested heavily.

Advertising fee

To find some franchisees, but to be a family.

Indisputable fact, there must be a problem when we die. Many children's clothing enterprises have thought about the reason?

Besides, to eat big cakes is to be courageous. Without courage, they will die faster.

Two, investment difficulties, franchisees do not serve well.

The uniform policy of investment in children's clothing is only a small difference in goods discounts.

But I believe that a smart dealer will not get entangled in getting goods discount.

Many children's clothing enterprises always see the immediate interests, and many dealers feel unhappy when playing games for the few interests and distributors. Then a series of problems begin to derive.

But why not think about it in such a situation?

A long line fishing for a big fish must be false.

How to lay a long line, many enterprises should consider their actual situation.

Three, terminal sales are not ideal, consumers do not pay.

A designer friend of Shenzhen children's clothing company told me a sentence on the wine table, which made me think deeply for a long time.

He said mirtillo from Italy.

brand

Children's wear has always been the godfather of the children's clothing industry in Shenzhen.

It is easy to imagine how serious the children's clothing market is.

Although mirtillo has 50 years of market running children's clothing brand design has learning, but a large number of enterprises holding such an attitude to do "design", product is probably not a very good thing.

Many of the children's clothing enterprises in China are bosses who take short-term interests more important than anything else. Consumers are wise.

Besides, do you say that your product is fashionable?

You say your product is different from others?

Will consumers not compare?

Are you a fool when you are a consumer?

A short-sighted person should have the end of a rat in the end.

The last big cake was rob by too many businesses.

If there is competition, there is progress. Do not bite your tongue. It hurts, it bleeds, it hurts itself.

Children's clothing market is not mature one day, and children's clothing market is not mature one day.

Admittedly, the development of many things needs to be tempered by time. But it is too much for decades to let ordinary people fail to see the light.

If you don't say anything else, look at those children's clothing enterprises, changing their directors and changing clothes. They will know how bad they are. I really don't know who gave them such rights.