Luxury Comparisons Make "61" Taste Bad.

Editor's note: whether it's a thousand yuan mobile phone or thousands of dollars of toy cars, or one thousand or two thousand of children's wear, the price of children's products has been shocking. Today, the "children's economy" has become one of the eternal themes of businesses, while adult luxuries are not fully accepted by society at the same time, children. Luxury goods The penetration rate has been quite high.

Thousands of children's mobile phones, one thousand or two thousand yuan children's wear, more than two thousand yuan toy cars, more than three thousand yuan game machine...... With the pace of "61" children's day getting closer and closer, some parents have driven these expensive gifts into children's "stuff in the bag".

"61" children's day to buy a gift for children is understandable, but can not fall into the gift as "face" blindly pursue the strange circle of luxury. Educational experts believe that the trend of children's consumption and extravagance is becoming more and more intense. Blindly using high-grade material consumption to stack up "61" for children, leaving children with hidden dangers such as vanity, comparisons, selfishness, jealousy and so on.

The price of children's products is amazing.

"Children's economy" is always one of the eternal themes of businesses. "61" has not yet arrived, merchants "welcome 61", "celebrate 61" promotional sales have appeared on the stage, but all kinds of " Child products But it is becoming more and more noble and luxurious.

Reporters saw some shopping malls near Binjiang Road, Tianjin. Children's clothing was placed in a prominent position, and the price was often two hundred or three hundred yuan, some even one thousand or two thousand yuan. In the five floor of the commercial building in Tianjin, the price of some children's clothing such as "kingbow", "ShirleyTemple" and "Jacadi" has exceeded 1000 yuan. A "ShirleyTemple" brand and a dress suitable for a girl of four years old has been sold for 2600 yuan.

The reporter doubted whether such an expensive children's clothing was bought. A shopping guide told reporters: "now parents are willing to spend money on children, and children wear well to show their parents' strength. Now many of the world's top clothing brands have children's clothing, but the price is much higher than these."

In addition to children's wear, children's shoes are also expensive. The price of "baby Potter" shoes is 200-400 yuan, and shoes of other brands are rarely seen below 100 yuan.

"Just this one. Little skirt For more than 400 yuan, the material is not much, and the style is not complicated. Miss Li pointed to the holiday gift she bought for her niece. "Now the price of children's clothing is higher than that of the same class of adult clothing."

At the same time, some high-end toys have become the "Darling" of children's Day gifts. Reporters found at a toy shop in some shopping malls that a remote control car of "Zhonghua" brand was 2188 yuan, and buyers still had plenty of people.

Reporters visiting some bookstores before the festival also found that children's books that were simple in price and cheap in the past had been packaged luxuriously, printed beautifully, and replaced by expensive ones. In the Tianjin book building, 1 sets of 10 books on natural libraries are 300 yuan, a set of 10 "juvenile science knowledge and animation encyclopedia" 298 yuan, 4 sets of "China children's Encyclopedia" 168 yuan...... Only a variety of versions of "one hundred thousand why" have more than 50 kinds, although the content is similar, they have made a gimmick in packaging and printing, and the price is naturally "rising."

"Love", "vanity" is mixed with "helpless".

These high-end luxury goods launched by businessmen have the market, can not help but say that they cater to some parents' "love son" and compare each other.

Hao Maishou, a professor at the Tianjin Academy of Social Sciences, believes that some parents pursue their children. luxury consumption There are three main states of mind: one is that he is very busy with his work and that he has little communication with his children. Two is worried that their children in front of other small partners because of the material conditions "shabby" by "grievances". The three is to think that children wear and use respectfully, so that they and children can feel the light on their faces.

"Parents, even if they are bitter or tired, try not to let their children wear and use other children." Huang Huang, a 7 year old child, said.

A parent in the IT industry said, "the price of children's clothing is a manifestation of their parents' economic strength, sometimes even more convincing than their parents wearing famous brands."

It is not conducive to children's growth that parents impose their consumption will on their children. "The trend of children's consumption is not always required by children to spend so extravagantly, but to a large extent, it is the parents' own vanity," said, Minister of the children's Department of the women's and children's Work Committee. In order to show off their economic strength, some parents not only like to "arm themselves" with expensive clothing and brand-name products, but also pack their children at all costs, which is far beyond the general sense of investing in children.

Some parents complained about this statement: "we do not want to spend so much money to buy these high-end products for children, but when other parents buy them for their children, if they do not buy them, they always feel ill treated. Besides, nowadays children's consumption is so fierce that they can't let their children lose face in front of their classmates because they are too cold.

Climbing up consumption is counterproductive and harmful.

As the saying goes, "dye it with Zhu Zechi, and immerse it in ink." Hao Maishou said that with the improvement of living standards, it is necessary and necessary for parents to appropriately increase their children's consumption and create a healthy environment for their children. However, if we show "love" to children by luxury consumption, the result will be counterproductive.

Experts believe that indulgent material indulgence is easy for children to produce "Little Emperors" and "little princesses". Not only will they lose their fine tradition of hard work and frugality, but they will also encourage children's vanity, comparison and pleasure seeking habits, forming unhealthy values and wrong consumption concepts.

Professor Yuan Xin, director of the student psychological counseling center of Nankai University, believes that adults' social value and satisfaction with money and other things are easy to be directly grafted by children. When children gain recognition and respect in material comparisons such as clothes, toys and amusement, they will subconsciously form self righteous, arrogant and uninhibited character, and give up the satisfaction of pursuing learning progress.

In addition, for children with good family conditions, if the external things are too "showing off water", the students with general family conditions will also alienate him from the distance because of the strong sense of distance, causing the children to encounter interpersonal chasm between their classmates, which is very harmful to children's healthy personality cultivation.

The Minister of the Yuan said that parents' blind high consumption and more advantages and disadvantages in children would easily lead to blind comparisons among children and form individualism and hedonism, which would weaken children's willpower and hard-working spirit. What is most serious is that if they are allowed to develop, once their parents can not maintain the high consumption that children are accustomed to, they may have difficulty in surviving in society, and some will even go to the abyss of crime.

Twisted love children's consumption extravagant Wind as brake

Caring for children is the nature of their parents. It's no mistake to buy a small gift for children on "61" children's day. But the relevant people in Tianjin's education circles also believe that buying gifts should not be regarded as the only form for children to celebrate their holidays, and even if they buy gifts, they should be allowed to stop. They should not let children develop a vanity and extravagant spending habit in the comparison atmosphere created by businessmen.

Reporters found in the survey, many parents because of busy work seldom take their children out to play, making the psychological sense of guilt, so on the children's day by buying "big ceremony" to "compensate" the vacancy in the heart. It is precisely because of this psychological effect that the high consumption situation in children's consumption market is getting out of hand.

Hao Maishou said that there are many varieties of high-end consumer goods on the market, but parents should think carefully before they rush to open their wallets: will their love for their children spoilt their children? Parents should pay more attention to emotional disclosure and pay attention to the cultivation of children's inner self-restraint.

Parents should broaden their minds and broaden their ways of festivals. The Minister of the yuan believes that, as a parent, we should temporarily push aside busy affairs, listen to children's voices, communicate with children, talk and play, or take children to museums and science and technology museums to increase children's knowledge of science, or to bring children to experience outdoor life, to embrace nature, to exercise their willpower, or to guide their children to dedicate a love to each child's holiday, leaving a memorable mind for each festival. 61. gift "These are far more meaningful than buying one or two valuable things for children.

Experts believe that even in peacetime, parents care for their children should also be emotional and material. As the saying goes, "rare childhood poverty", we must cultivate children's independent survival ability and correct consumption concept, prudent treatment of children's consumption requirements, should not spend money one point should not spend, to prevent them from forming vanity and comparison style.