Jinjiang: From Grass Roots Shoe Shop To "China Shoes Capital"

Jinjiang is located on the southeast coast of Fujian province. Shoemaking The industry has experienced the development process from scratch, from small to large, from scattered to centralized, from imitation processing to independent innovation, and gradually formed a mature industrial cluster. Therefore, Jinjiang has become the largest production base of China's tourist sports shoes and the important production base of world sports shoes. In March 2001, it was awarded the "China Shoes Capital" by the China Light Industry Federation and the China Leather Industry Association. In December 2007, it was awarded the "Jinjiang national sports industry base" by the State Sports General Administration.

In 1979, Lin Tuqiu, the first Jinjiang shoe maker, Yang Dai village, Chen Dai Town, started his first shoe making workshop in a stone house with a hammer, a table, a pair of scissors and several household sewing machines. After more than 30 years of development, some small family shops have gradually grown from small businesses to leading domestic sports shoes and sportswear. Trend Large scale leading enterprises integrated with development, production and sales. At present, the footwear manufacturers in Jinjiang have developed to more than 3000, employing 195 thousand people, producing 870 million pairs of sports shoes annually, accounting for 40% of the total output of the country and 20% of the world's total output. In 2010, the output value of industrial products above designated size was 51 billion 800 million yuan and the tax amount was 2 billion 400 million yuan. The industry has more than 378 manufacturing enterprises, more than ten million yuan, 15 companies and 12 listed companies. The shoe business in the city has 5 famous trademarks and 8 famous brand products in China. The stability rate of footwear products in the whole city has reached 98.2%, and 88 enterprises have passed I S O9000 certification and 108 enterprises have passed ISO14001 certification.

At the same time, enterprises attach great importance to independent research and development. science and technology Input and product development, utilize the resources of enterprises' external technology, talents, information and so on, strengthen technological exchanges and cooperation between enterprises and universities and scientific research institutions at home and abroad, enhance their own R & D and technological innovation ability, and make products' technology elements develop towards product specialization, core technology composite and product individuation. At present, Jinjiang's footwear enterprises above designated size are supporting their own product research and development institutions. They control the footwear industry to produce more than 2000 core technologies and have 189 patents. Along with the enhancement of the strength of enterprises, some enterprises enhance their brand awareness and market by participating in top sports competitions. compete Ability to achieve social and economic benefits of double harvest.