Shoe Companies Carefully Calculate Foreign Trade To Cool Down The Canton Fair

In the recent Canton Fair, Liuhua hall shoes and hat area, the shoe and hat manufacturers from all over the country are gathered.

However, compared with previous years, this year's shoemaking enterprises are much less.

Not only did some famous domestic sports shoes brands appear in the Canton Fair, but even those small and medium-sized brand enterprises were rare.

Many businessmen can not help asking: what's wrong with it?

Many exhibitors believe that many enterprises have taken various measures in order to cope with the increasingly severe export situation, or shift the focus of development to the domestic market, or directly pull overseas customers to the list of enterprises. The Canton Fair is no longer the only way for outward oriented enterprises to get the money.

The center of gravity shifted to the domestic market. In the booth of XTEP (China) Limited, the staff were busy introducing products to customers.

Yang Wanyuan, director of the company's overseas central business, believes that the severe export situation has forced the enterprises to refocus their development.

"The export profits of former footwear products are relatively high, so many companies want to take orders from the Canton Fair.

But now it's different.

For some small businesses, it is very good to maintain balance between payments and payments.

Many enterprises that used to do foreign trade are now pforming into the domestic market. "

During the conversation, Yang Wanyuan revealed that although XTEP still has a list of foreign markets, its proportion has dropped, and sales in the domestic market account for nearly 90% of the total sales volume of the company.

8.2B03-04 is the booth of Fujian Green shoes and Garments Co., Ltd., which is set up in the shoe and clothing area. It has also become the few children's shoes booth in the entire Liuhua Museum.

Su Minghao, head of the company's business, believes that the export of adult shoes is not easy to do, even the export of children's shoes is also very difficult.

The customers of the Guangzhou Trade Fair have reduced their customers. Although it is now close to the peak period, the number of merchants is still small, and there is no Fabio at all.

Jinjiang Zhenxing shoes Plastic Co., Ltd. Zhang Xiuhong told reporters.

The company has participated in the Canton Fair for more than 10 years in a row, and Zhang Xiuhong has no choice but to laugh at the decrease in the number of merchants.

For this phenomenon, Wu Guanqun, a member of the Export Department of Fujian PEAK Group Co., said it was normal.

He believes that through years of development, enterprises have formed a relatively fixed customer base, and there is no need to "Pan gold" at the Canton Fair.

In addition, many customers directly to the enterprise order, to a large extent affected the number of merchants in Canton Fair.

"Merchants directly to the enterprise, can see products, whether in style or color are more, can be more convenient for their choice.

At the same time, for enterprises, it is good for both sides to bring customers to the factory and respond to the special requirements put forward by merchants within the first time.

So many old customers are basically not going to the Canton Fair now.

Yang Wanyuan told reporters that in addition to the above advantages, the production enterprises and merchants directly talked to the trade company, thus reducing the operating costs of both sides.

"After all, less middleman, there is less money.

Now export profits are very low, of course, we must consider saving costs from all aspects.

With the development of the information age, especially the rapid popularization of the Internet, shoemaking enterprises are also rapidly catching up the information highland.

One shoe chief told reporters that he used to oppose employees' Internet access, which was a waste of time.

In May of this year, a sales manager saw a message on the Internet and quickly returned it to him. He made a big deal through many contacts with the other side.

Now he has pulled a dedicated cable to the company in the telecommunications sector, so that all the heads of departments must study on the Internet. Even with himself, no matter how busy he is, he has to take time to surf the Internet every day.