• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Speed Up Global Brand Building &Nbsp; Fujian Calls For World-Class Brands And Multinational Companies.

    2011/7/28 10:50:00 47

    Global Brand Fujian Multinational Corporation

    By the end of 2010, our province was famous throughout the country.

    trademark

    The total number is 158, with 100 "China".

    famous brand

    "Products all rank the fifth in the country.

    Our province's "12th Five-Year plan" outline put forward: vigorously develop independent brands, create regional brands, cultivate international brand names, and strive to 2015 more than 200 well-known trademarks in China.


    "Develop, build and enhance the brand of independent innovation."

    In July 23rd, the first "Straits brand development and Research Forum" sponsored by the Fujian Provincial Federation of Social Sciences was held in Fuzhou. The more than 200 most influential brands, enterprises and institutions and entrepreneurs from various fields and industries in the province were gathered together to explore the forum.

    Fujian

    The way of brand development.


    Promoting the pformation from "manufacturing" to "creating"


    As a "big manufacturing country", the output of more than one hundred kinds of manufactured products in China ranks first in the world.

    However, "we can earn a small sum of money by making a brand of others."

    Talking about many examples of "OEM" production of Fujian enterprises, both experts and entrepreneurs are quite embarrassed:


    Electronic products produced by one company in the province sell well in the United States, but they use the brand of a company in the United States, and sell a machine to US $148, while the retail price of US companies in the US market is as high as 450 US dollars.


    Clothing is the traditional dominant industry in Fujian, and most of the world famous brand garments are produced in China. According to the statistics of the China clothing association, Chinese enterprises earn only 1/8 of the total profits, and foreign companies that make brands earn 7/8.


    "We have many famous brand products in Fujian, especially in Jinjiang. It is also the capital of brands. Anta, seven wolves, 361 and other brand stores have opened all over China.

    But when I stepped out of the country, I tried to find the famous brand products in Fujian in all the markets of the world. Unfortunately, I saw all those famous international brands in China, and most of the producing areas were Made in China.

    Professor and former president of Fujian Academy of Social Sciences solemnly regretted.


    In view of the fact that some enterprises are still keen on "OEM" and "hard labor", striving to create brand awareness and low enthusiasm, experts have warned: with the increase of labor force prices, the advantage of Chinese products in the international market competitiveness is gradually dissipating; and from a global perspective, almost all open market economies are now in surplus state, and the way to win enterprises is not only depend on the products themselves, but more on the establishment and creation of brands.


    Jiang Xiaohui, Dean and professor of the school of Business Administration of Jimei University, believes that the internationalization of the brand in twenty-first Century has become an irreversible trend. Under the background of economic globalization, the competitiveness of enterprises in the international market has three aspects: technological innovation, resource control and brand influence.

    Chinese enterprises should take part in international competition to find new market opportunities, achieve higher level development of enterprises, and promote "made in China" to "create China". One of the key success factors is to take the road of brand internationalization and realize the cross over from product going out to brand going out.


    Accelerate the creation of global brands


    Experts believe that at present, China's national image has a certain position in the world, and the process of internationalization of Chinese brands should start.


    So how can we make the world aware of the world and make the world famous?


    Promoting brand internationalization requires innovative thinking.

    Jiang Xiaohui believes that first is consciousness innovation.

    "Former Japanese Prime Minister Nakasone Yasuhiro once said:" in international exchanges, SONY is my left face and Panasonic is my right face.

    The state is strong, the brand is strong, the enterprise is strong, the country is strong, so the brand is not only an enterprise matter, but also a national matter.

    At present, the brand awareness of enterprises often only takes into account the interests of the enterprise itself, and it should be considered at the height of the development of the country when it comes to the needs of the market at most.


    The second is cultural innovation.

    Jiang Xiaohui said that cultural innovation is cultural inclusion and cultural integration, and national talents can become the world.

    For example, the animation industry is booming in our province. Enterprises should not be eager for quick success and instant benefit, but should thoroughly study the audience and the market, fully explore the commonalities in culture, stimulate the potential human truth, goodness and beauty, and identify their own ideas.

    Just as Disney's success lies in its goal of "making people happy."


    Experts believe that finding out their weaknesses and concentrating on their weaknesses will speed up the pace of success.

    "Although compared with the world brands such as Nike, Adidas and Reebok, there is still a gap between Anta and China's leading brands in sports industry, but Anta has invested huge sums of money to find gaps in various experimental methods, and further studies the measures to narrow the gap. As far as possible, one indicator exceeds the international brand, one step at a time, that is the foundation of creating a world brand."

    Strictly speaking.


    "Enterprises must maintain their brand's permanent charm, create a century old shop, and work hard on the core values of reputation, service and management."

    Wang Kaiming, the dean of Fujian southeast Competitiveness Research Institute, thinks that

    He said, "surveys show that user loyalty has increased by 5%, and corporate profits have increased by 25%-85%.

    There is only one way to make money, that is, to serve the users in good faith and to gain the loyalty of users through services.


    The brand management of Fujian enterprises is effective and should be the first in international brands.

    He said he expects more OEM manufacturers to go to their own production and sell their own products. After ten years or even more efforts, Fujian can "emerge from several world brands and create several multinationals".

    • Related reading

    上半年晉江出口紡織品服裝同比增長19%

    Fujian
    |
    2011/7/28 10:01:00
    43

    泉州鞋業挺進西甲賽場

    Fujian
    |
    2011/7/27 14:17:00
    41

    ASEAN Leapt To Quanzhou's Second Largest Export Area

    Fujian
    |
    2011/7/27 13:59:00
    38

    The Most Stringent Toy Safety Regulations Are Formally Implemented In &Nbsp; Fujian Enterprises Need To Respond Positively.

    Fujian
    |
    2011/7/26 13:25:00
    42

    Shishi Textile Exports To The Americas Market Grew Sharply

    Fujian
    |
    2011/7/26 11:39:00
    43
    Read the next article

    The Trend Of The Sponge Cake Shoes Is Back To &Nbsp.

    Among them, PRADA's muffin shoes are the most outstanding. No matter which style of vamp, lace up Oxford shoes or clasp shallow shoes, there is a layer of colorful striped foam bottom underneath the sole, hot orange, bright turquoise green and dazzling Royal uniform blue. A high-purity colourful color strikes people's attention.

    主站蜘蛛池模板: www视频在线观看天堂| 刺激videoschina偷拍| 亚洲av无码一区二区乱子伦as| 中文字幕无码免费久久| 被男按摩师添的好爽在线直播| 欧美高清69hd| 国产边摸边吃奶叫床视频| 亚洲自偷精品视频自拍| 亚洲国产精品久久网午夜| 91麻豆精品激情在线观看最新| 美女张开腿让男人桶的动态图| 校花公交车上被迫打开双腿| 国产精品一区二区久久不卡 | 日本处888xxxx| 国产传媒在线播放| 亚洲乱码卡三乱码新区| 日本一二三精品黑人区| 欧美视频日韩视频| 好吊妞欧美视频免费高清| 免费a级在线观看播放| 99久久精品免费看国产| 精品国产一区二区三区久久| 好色先生视频tv下载| 亚洲色图综合在线| 2022男人天堂| 曰批全过程免费视频观看免费软件| 成人毛片免费观看视频大全| 国产成人精品视频一区二区不卡 | 国产精品久久久久久一区二区三区| 伊人色综合视频一区二区三区| 中文字幕一区二区三区乱码| 精品无码一区二区三区| 天天av天天av天天透| 免费观看一级毛片| 99在线观看视频免费| 欧美多人换爱交换乱理伦片| 国产女人乱子对白AV片| 云上的日子在线| 色噜噜综合亚洲AV中文无码| 少妇被又大又粗又爽毛片久久黑人| 四虎影视www|