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ONLY Women's Wear And Tear, The Five Agents Of The Agent Are Injured.

2011/7/28 15:53:00 53

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Women's clothing companies are strong enough to take back the agency of many agents and become direct battalions, but this is just the beginning.

More and more brands entering China have developed direct strategy.

Competition in China's fashion market is fierce.

As a result, domestic fashion agents are facing a more difficult situation.

In the past, this group has made great contributions to the expansion of big cards, but now it has been thrown away.

How many agents do the agents have?

1 means

Take the initiative to cheat money and leave.

Injury index:

According to Chengdu

clothing

The agent disclosed that the conditions for some brands were "cash in advance".

In the one or two quarter, it was found that there was no profit, and the cash paid by agents was swept away by the "factory expansion plant and equipment purchase".

After 35 years, he changed his brand and changed his brand.

The agent said that a Guangzhou company had cheated him out of hundreds of thousands of dollars and then evaporated.

Now he "only took the brand cooperation introduced by his friends and was afraid of it."

Chen Peng, acting Y-3 brand, said: "the agent market is chaotic.

Agents lack professional agency knowledge and are often deceived.

There are still some brands that can't be done abroad or can only be one season or the two season, especially for "cheating money".

2 means

Raise the threshold and break the contract without reason.

Injury index:

Mr. Lee is a famous sports brand.

Agent

。

In 2004, he took over the sales work of the brand in Jiangsu and became the general agent in Jiangsu.

He used half a year to open up the Jiangsu market and get brand recognition.

However, brand manufacturers began to raise the requirements of increasing sales tasks year by year, and greatly increased the quantity of orders.

The new sales task was almost unchanged from the level of the economically developed cities at that time.

Mr. Li is very angry.

He felt that the brand was deliberately raising the threshold of cooperation and refused to increase the order.

The two sides therefore have contradictions.

Brand owners often threaten to regain their agency.

The contract should have expired in March 2007, and eventually, when the contract period is not full, the brand will unilaterally breach the contract and delegate the power of agency to others.

3 means

Short term use

Injury index:

An agent from Hunan, the owner of women's clothing brand ONLY, said the agency contract was signed for 3 months.

In the first two years of cooperation, there was no problem. When the profits began to appear this year, a brand fax was cancelled by the branding company in early June.

He spent two years in the White House. The most important thing was that he had ordered up to 10 months for the company in May.

It is a common practice in the industry to "kill and kill".

When agents sell locally

channel

After the completion of the business, the brand business will be terminated without any reason even if it fails to expire.

The agent admitted that although the agency contract was signed for 3 months, he was eager to take up the contract and agreed on all terms.

Insiders said that if the agency contract is 3 months, it shows that the company is very strong, and at the very beginning, it is ready to get rid of agents at any time.

4 means

Sample clothes are exquisitely shipped and poor quality.

Injury index:

An agent from Hunan told reporters that some brands displayed good clothing, fine workmanship and fashionable fashion at the order meeting. However, after signing the contract, the goods and samples from the branding merchants were quite different, and the fabrics were low-grade and rough, and they simply could not sell.

What makes the agent indignant is that the brand thinks that the agent can not get any conclusive evidence to prove that the quality of the sample and the goods is totally different, and refuse to return and compensate.

Agents can only "eat yellow lotus dumb, and can not speak bitter."

5 means

Forced orders remain unsalable.

Injury index:

In the past two years, the policy of a down garment brand agent to the agent is "order must reach a certain amount, otherwise it will not be allocated, and at the same time, no return will be made".

For example, branding orders must be more than 80 thousand. If agents fail to reach this level, they will not be shipped, and goods that are not sold will not be returned.

There is also a case where a brand dealer has to make sure that an order must reach a certain amount and a lump sum payment in order to solve the inventory problem, and only promises 10%-15%'s return and replacement rates.

If the order is 700 thousand yuan, only 100 thousand yuan will be sold, and the remaining 600 thousand yuan will be borne by itself.

[expert opinion]

Famous designer Li Xiaoyan:

Hurting agents is also self injurious.

Generally speaking, brands and agents are signed every year. Even if there are problems, they will communicate in advance one quarter so that they can have a pition and preparation.

This is an era of cooperation and win-win. When considering our own interests, we should also consider the interests and future of agents.

Maintaining brand continuity and good reputation is the key to winning.

If the word "profit" goes ahead, the brand will not go too far.

[industry]

Agents protect themselves

Handle three passes well

Contract clearance: agents must be "first villains after gentlemen", do not lose face.

There is a fair and equitable clause to ensure that there is a dispute or even a lawsuit.

Word of mouth: before we cooperate with brands, we must make use of the relationship between shopping malls, industry associations and original distributors to conduct brand surveys.

In particular, we need to be clear about the reputation and quality of the brand owners, because most of the clothing brands are private, and the reputation of the boss is the reputation of the brand.

Channel pass: strengthening and expanding is the foundation of game playing, and also the watershed of strength and weakness.

If we control the channel and make a reputation in the region, the brand will "live by you".