Advanced Customization Art Or Business?

Italy designer Maurizio Galante recently held its advanced custom fashion show in Beijing. His costume design is exaggerated and colorful. The designer hopes that the model can perfectly integrate with the costume in the three-dimensional space.

In the eyes of Fashion Critic Lars Svendsen, fashion has never been as boring as it is today. From an aesthetic point of view, the innovative ability of fashion and fashion has lasted for only a century. It began in 1857 when Charles Frederick Voss opened his fashion shop in Paris and ended in 1960s.

Today's fashion is nothing but endless recycling of every style over the years.

The advanced customization series of fashion brands seems to be a window to keep fashion innovativeness. Only a series of fashion designers will adopt the imagination and use the cost free investment to get consumers' favor.

However, due to the shrinking of the financial crisis's rich wallet, the days of advanced custom fashion were once difficult. Kristen crunroy applied for bankruptcy protection two years ago. However, the deeper reason may be that some advanced customization is far from practicality, and its strong innovation is not related to costumes, and is more like artistic expression.

Susie Monkos, the fashion editor of the International Herald Tribune, once said, "real fashion must be functional, so it can only be classified into applied arts or handicrafts.

If clothing can not be worn, it is not fashionable, but it is probably art. "

Such clothing is usually not related to fashion in the literal sense. Their clothes are more suitable for galleries or museums, but they have nothing to do with actual wear.

For fashion lovers in Beijing, if you want to see Maur-izio Galante's advanced custom clothes, you need to go to the Da Vinci home exhibition hall in China World Trade Center.

But in fact, according to the traditional concept, clothing is excluded from the field of art, but looking at the vast majority of advanced custom made garments nowadays is more like works of art.

Many people think that the advanced custom clothes contain the self reflection of the realistic fashion industry. This reflexivity is reflected in almost all the brand's advanced customization. The Japanese brand Lssey Miyake has always firmly believed that its fashion is pure artwork.

Maintaining a certain distance from the public may be a deliberate attitude towards advanced customization, while some brands insist on spending money to maintain the annual production of advanced customization. They not only contain respect for traditional handicrafts, but also increase their literary capital, and the ultimate goal is to bring economic returns through it.

Fashion brands like to tell the media and consumers about their brand stories and ideas, so as to reduce their economic color as a commercial society.

All fashion designers want to be called artists, though they have not yet fully recognized it. Many of the reasons come from the strict control of fashion brands in every season, so that designers' inspiration can not be completely released.

In order to get the title of artists, most of them insist on these highly customized fashion designers.

Maurizio Galante is one of the only 11 highly qualified designers currently recognized by the Paris high fashion Union. It was born in Lazio, Italy, and graduated from Rome Fashion Design Institute. At first, she studied architecture and later turned to fashion design. She became a partner of Roberto Capucci (one of the greatest fashion designers in twentieth Century, fashion design representative).

Economic Observer: what is the essence of advanced custom clothes?

If you sum up the theme of your recent advanced custom clothing show in Beijing, what do you think is the most suitable?

Maurizio Galante: for me, the essence is luxury: choose the luxury of clothes, meet the luxury of customers, wear luxury clothes, create a unique work.

The theme of my conference in Beijing is passion.

Economic Observer: is the background music produced by choirs for the show? Is it a custom for advanced custom clothes?

If not, how did you come up with this idea?

Maurizio Galante: This is not a convention practice.

I decided to use Choir because I found that using choral form can show strong energy.

And the audience can be integrated into the atmosphere.

Harmony can shake everyone on the stage.

I once enjoyed a chorus performance. It was very wonderful.

Economic Observer: what can advanced custom clothes provide to ordinary fashion lovers?

Maurizio Galante: people who love fashion find different types of clothing in high fashion.

That is: quality, skill, unique and extreme creativity!

Economic Observer: there is a very popular question. Is the clothes made of advanced clothes worn?

If so, what kind of clothes do you think your clothes are suitable for?

Maurizio Galante: women in my clothes don't be afraid to show their personalities. They are very confident.

Economic Observer: the influence of advanced custom garments is no longer comparable with that of 50 years ago. Why do you think people's patience with advanced custom clothes has been reduced?

Maurizio Galante: I believe that the status of advanced customization is very important in the fashion industry.

Especially today, a changing era.

With the end of the old industrial age, the space left to the times is becoming more and more important.

Advanced customization and its power and pmission information reflect this change in a mirror.