From 1 To 10&Nbsp; The History Of A IT Retail Rookie Boss.

In March this year, a reporter interviewed a IT product retailer owner from the company in a training event in jiajiahua. "From the initial touches of stones across the river, up to now, the turnover has increased by 10 times than the original. In this case, the training of the total generation is very helpful to me." The owner of the surname Zhang sincerely introduced the help of his excellent training service to his distribution career. Recently, the reporter made a detailed interview with Mr. Zhang's boss to show readers a brilliant history of IT product retailing rookie boss.

IT wading into the wall constantly

Zhang lived in the city and worked in the middle of 90s for several years. wholesale Business relies on the revival of the market economy and the smart mind of the individual to accumulate the first pot of gold. By the end of 2009, because he saw the brisk market demand of IT consumer products, he began to plan to enter IT products retail business column. Through his personal initial exploration, he joined the camp of Apple product retailers.

In the initial period, Zhang boss operated the shop according to his previous experience in small commodity wholesale business, but his business remained very hot. Every month, except for the high rental of shops and the cost of personnel employment, there was little left. With Zhang's boss's initial exposure to Apple products, he was not very familiar with the technology, performance and brand concept of the products. In the initial years of entering the IT retailer camp, "we can use eager, warm and frustrated ways to describe the situation, but we can not find a solution." Recalled the situation at that time, Zhang boss's smile was mixed with some helplessness.

First taste of training

In early 2010, Zhang boss received an upstream distributor, Apple product. Train Invitations, invitations, detailed training content, including shop product display, product technology explanation, sales skills training, business case analysis. With the attitude of trying, Zhang boss signed up for the training of Mr.

"The lecturer is very professional, the product and the technical characteristics are introduced in detail, the scene introduces us a lot of business cases, at the same time, it helps us analyze and solve the problems in practical operation", which is the biggest feeling of Zhang's boss on this training. After several days of training, Zhang boss obviously felt that he knew more about the product, especially the lecturer's presentation of some shop products and sales skills, so that Zhang boss felt a sense of instant importance. "Now we can find the answers one by one." now, after returning to the post, Zhang began to train his employees, and at the same time led the staff to apply the training knowledge to practice. Since then, Zhang's boss's retailer's road has begun to get on the right track.

With the continuous development of e-commerce, online shopping has become the first choice of most people's consumption. Especially for Apple's popular IT consumer goods, most of the young consumers are interested in shopping online. "During the training, lecturers emphasized the importance of opening online shops, and introduced the operation and management methods of online shops in detail". After realizing the importance of opening online shops, Zhang soon opened an online shop, and at the same time increased the types of Apple product agents, along with physical shops and online stores. Operate With continuous progress in management, sales began to increase significantly.

From 1 to 10, great achievements.

Looking at the current situation of IT retailers, there are indeed bottlenecks in the development of industries, such as short growth cycle, poor operating ability, lack of marketing management capabilities, and lack of market resources. Therefore, IT retailers must improve their overall quality to improve their overall strength fundamentally. In addition to the overall quality of IT retailers, in addition to the overall quality of employees in the industry, the support and support of IT distributors is particularly important. For example, a well-known distributor, Jia Jiahua, began to focus on providing excellent training services for downstream retailers in the past few years. According to statistics, since last year, Jia Jiahua has trained many retailers for apple, ThinkPad, Dell and other products, and only apple business has trained more than 3800 retailers in the organization. Of course, it does not include lecturers in the provinces and municipalities to do retail training for one or two. Large scale and multiple batches of circular training play a significant role in improving the overall level of IT retailers.

"In March this year, I participated in the" retail manager training class "of Apple's Department of apple, which mainly includes retail store comprehensive marketing management, store product display and evaluation, service marketing course, professional manager training, etc. Their courses focus on effectiveness and practicality, while the training contents of each phase will have some emphasis. After the meeting, the reporter made a simple interview with Zhang boss, who was a successful retailer boss. When a reporter asked why he had to attend training every time in his busy schedule, Zhang's reply was simple and plain: "now, apart from a physical shop, I have opened 3 online stores. Besides the Apple's iPod shuffle, iPod nano, iPod touch and iPod classic, the products sold include the Golla series products, innovative speakers, iron triangle headphones, Jesse products and so on. Sales increased by 10 times than before. With the increase of sales and the increase of agency products, there is a lot of knowledge to be learned and grasps in store operation, personnel management and training. Only in this way can distribution be bigger and stronger.

It has been a long time for Jia Jia Hua to provide training services for downstream partners, especially the training mode of Apple business. At the same time, other product lines of Kai Jiahua have also launched various training activities, drawing lessons from each other's successful experiences. At the beginning of April 2011, the series of training activities of "excellent shop manager training camp and intermediate class" was launched. In June, the "DELL training camp" campaign was successfully held in June, with the intention of improving the overall strength of the channel network. With the extensive development of training services, there will be more and more "Zhang boss" emerging. This fits the core business philosophy of "good partners" to help grow and support success.