Advertising In Quanzhou Shoes And Clothing Enterprises Tends To Be Rational

With the maturity of brand development, the advertising awareness of Quanzhou enterprises is more rational, and the plan is more targeted. Apart from CCTV and other national media advertising, regional advertising is also regionalized and differentiated according to the regional business situation. More enterprises are launching the advertising plan in Quanzhou local media.

Last week, CCTV's 2008 gold resources advertising bidding presentation meeting was held in Xiamen. Dozens of famous Quanzhou enterprises such as 361 degrees, PEAK, Qipai, Li Lang, del Hui, nine Mu Wang, Anta, Heng An and Hongxing Erke attended the meeting.

Quanzhou's economic activity has always been an important area of CCTV advertising bidding.

Xia Hongbo, director of the CCTV advertising department, said that the advertising of Quanzhou enterprises has been more rational. They have arranged their cooperation with the media according to their overall development plans and marketing strategies. The brand operation of the enterprises has already been very mature. The advertisements designed by some enterprises are very rich in cultural connotation and philosophy, and are also very atmospheric, no less than international brands.

Although the CCTV advertising tender invitation will attract dozens of Quanzhou business representatives to attend, the advertising campaign is not only favored by CCTV.

CCTV has the advertising effect of CCTV, but its cost is huge. Therefore, enterprises should consider their own strength, development plan and marketing strategy.

Deputy director general of a Jinjiang enterprise told reporters that from the tender presentation, CCTV advertising prices will generally rise next year, and how advertising should be put into practice, we need to consider and demonstrate carefully.

"Now that advertising is flat and moving towards regional market segmentation, more and more brand enterprises have more regional selectivity in advertising."

A sales manager of yak food believes that with the rapid development of Quanzhou's economy, the consumption power of the people in this area has been greatly enhanced. In today's brand consumption, Quanzhou brand has also begun to pay attention to mining the local market.

From the trend of local enterprises' advertising in recent years, the number of advertising companies in the local media is increasing obviously. This indicates that local enterprises are paying more attention to the local market, cultivating their local market awareness and establishing their brand image.