Fake Foreign Brands Create A Female Head &Nbsp; A Cry Of A Bitterness.

Pan Wei, chief executive officer of Wei Qian Ramen company

Event

Da Vinci's flickering

In July 10th, a news CCTV named "Da Vinci's" furniture brand "was accused of fraud.

Da Vinci home Limited by Share Ltd (hereinafter referred to as "Da Vinci home") was founded in 2000, and has more than 20 flagship stores and stores in Beijing, Shanghai, Shenzhen and Guangzhou.

Before, Da Vinci home has always declared that "all agents one hundred percent imported products".

However, in a furniture company called Changfeng in Dongguan, a reporter found that the famous brand products such as Hollywood that they were simulating were supplied directly to Da Vinci's home.

Not only that, many of the products purchased from Da Vinci's household are not solid wood and appear to be lacquer or breakage.

With the further exposure of the incident, the reporter also excavated the process of producing Da Vinci furniture through domestic factories such as Dongguan, storing in the duty free zone, and then converting the furniture into "world brand" in the name of import.

Da Vinci's home group CEO pan ZHUANG Hua Hua was "very hard at the mouth" at first.

When she first accepted CCTV reporter's interview, she categorically denied what was revealed on television.

Later, she swore to Singapore's Lianhe Zaobao: "Da Vinci's products are one hundred percent imported from abroad, and a false ten!"

However, when the reporter once again went to Dongguan Changfeng company to find a supply list for Da Vinci's home, Pan Zhuangxiuhua could no longer hide it.

Pan Zhuangxiuhua is well aware of the way of crying.

In Hollywood movies, there is a classic line: "the most effective weapon in the world is women's tears."

Da Vinci home group CEO pan ZHUANG Hua Hua knows this.

Crying at the press conference

In July 13th, Pan Zhuangxiuhua held a press conference in Beijing, and all the major media reporters gathered in the country.

Hundreds of people were waiting for her to give a public answer to Da Vinci's alleged fraud, but she was struggling with tears and a bitter start.

The participants expressed their dissatisfaction with this kind of "sad card" flicker. The press conference was interrupted several times.

Pan Zhuangxiuhua's tears fell on the table. He secretly admitted that Da Vinci did cooperate with Dongguan and other companies. Some of the products were indeed produced in China.

Sell pot to make great achievements and weep

After middle school, Pan Zhuangxiuhua met Pan Yajiu, a male student, and soon became a lover.

At the age of 24, two people bought the famous German kitchen brand Fissler universal pots with 20 thousand yuan that they made up together.

After that, they worked 18 hours a day, selling in Indonesia, Singapore and Malaysia.

More than 30 years ago, Pan Zhuangxiuhua set up a cooking program called "I love LU-LA-LA" on TV.

After the influence of the program, she began to be a planner, adding a raffle event to every program. The prize was a car.

By this kind of

Entering the furniture industry is in tears.

In 1994, Mr. and Mrs. Pan Zhuangxiuhua visited a furniture fair in Milan, Italy.

"I am a woman who knows what housewives need.

If we sell them the best furniture and give them graphic design free of charge, this business opportunity is not small. "

Pan Zhuangxiuhua, a brilliant minded man, resolutely entered the furniture industry.

However, as soon as she entered the furniture industry, she encountered setbacks.

One customer saw about 300000 of the furniture in the shop and paid 70% of the deposit. After Pan Zhuangxiuhua's designer finished designing the room for him, the guest suddenly stopped buying it.

Pan Zhuangxiuhua himself apologized, and shed tears of grief.

The customer finally told the truth: "I only have earnest money, and you also give me free design, which is not bad for your products."

Since he was promoted to CEO in 2008, Pan Zhuangxiuhua has brought nearly 200 million yuan of turnover to Da Vinci's home, and the branches have also opened to Chongqing, Chengdu and Hangzhou.

With the expansion of the company's scale, there is Pan Zhuangxiuhua's ambition.

Pan Zhuangxiuhua "hangs sheep's head and sells dog meat", making use of the huge difference between Chinese and foreign products to make huge profits.

Pan Zhuangxiuhua finally paid the price and cried for failure.

Event

Taste thousand

The event of "Ji Wan Ramen soup" has been exposed since July 23rd. It has propagandize the nutritive figures contained in the concentrated industrial products soup as the nutritional ingredient of the noodle soup diluted by consumers. "This behavior is totally a consumer fraud," Wu Dong, a Shanghai based law firm, concerned about this matter, said in an interview with reporters.

Since then, the incident has continued to ferment and upgrade. First, the company has admitted that the soup is blending the soup with the concentrate, and the data of the calcium content of the official website has been removed. Some stores have covered the relevant slogans with "patches". Then, the "thousand oat" noodle is alleged to be "OEM".

After visiting the part of Guangzhou's noodle shop, the reporter found that the slogan "360 milliliters of bone soup's calcium content, equivalent to four cups of 200 milliliters of milk calcium" on the menu was covered by paper. Beside a line of instructions, it was stated that "the cream of white cream is made from pig bones slowly stewed."

In the whole incident, except for last Monday, the noodle on the official website showed that the calcium content in the bottom of the soup was modified due to the wrong calculation of the condensed and UN reduced formula.

In addition, the company has been playing Taiji with media reporters from beginning to end, not responding positively to media issues.

While leaving a contact with reporters, I hope relevant personnel of the company can reply to the requirements of the interview.

Nongda statement did not recommend flavour

The event of the bottom of the soup has been continuously fermented since its exposure in July 23rd.

The Chinese market was again defeated in early trading yesterday. After a low opening of 15.30 Hong Kong dollars, China's market crashed.

As of midday closing, China's HK $13.18 HK $14.08%, HK $110 million.

According to its 2010 annual report, the company's chief executive of China, Pan Wei, has 50.06% stake in the company.

On the basis of this calculation, only a week later, the noodle female billionaire lost 1 billion 220 million Hong Kong dollars.

In recent days, the question of whether the "bone soup" of the noodle soup has been questioned by the media and the public has been put on the official website of the food and Nutrition Analysis Laboratory of Nongda Engineering College in 2006. It has always been the basis for its propaganda of "one bowl noodle soup containing calcium equivalent to 4 cups of milk".

In this regard, Nongda Engineering College 30 solemn statement said: first of all, the college has never carried out any cooperation and cooperation with the enterprise of the thousand noodle noodle, and has never been certified or recommended for its products, nor has it provided consulting services and consultancy services to the enterprise.

Secondly, the nutritional ingredient measurement report posted by the official website of the noodle noodle website is "bone paste soup", not the noodle soup of "Wei Qian Ramen".

The concentrated soup is sent to the Chinese Cuisine Association's food and Nutrition Committee. All the data and nutritional evaluation reports are handed over to the Chinese Cuisine Association's food and Nutrition Committee.

The nutrition evaluation agreement is signed with the Chinese Cuisine Association. The cost of testing is also provided by the Chinese Cuisine Association.

For the behavior of the noodle noodle, Nongda university put forward three requirements: immediately stop using the name of the hospital and the report of the nutritional composition to mislead the consumers; stop immediately using the "China Agricultural University School of food certification" and "China Agricultural University Food Institute test results" and other infringing statements, clarify the truth, and openly apologize to the hospital in the media to eliminate the adverse effects.