Y-3 Sports Shoes Pursue Fashion And Pursue Individuality.

Crossover (mix and match) fashion is a key element of Y-3's success.

The original intention of Crossover is cross-border cooperation.

In the view of some professionals, on the one hand is the integration trend of various industries, and the barriers between industries are eliminated. On the other hand, it is necessary to introduce external forces to create fresh experiences.

Nicole said: "it is not a pure sport style, but it absorbs the essence of sports style and fashion designers' fashion concepts and combines them with breakthroughs."

The shaping of Y-3 is the idea that Yamamoto Teruji, the world famous designer, has collided with Adidas. Y represents Yohji Yamamoto (Yamamoto Teruji), and 3 refers to the classic three stripes of Adidas.

At first, Adidas wanted to add fashion elements to her sneakers, so she invited Yamamoto Teruji to design. The result was that the world's 50 thousand for YohjiYamamoto for Adiads was born and sold out within a few days.

The product is so popular that both sides have the idea of long-term cooperation.

They found that for people who pursue fashion and pursue individuality, in terms of daily wear, Gucci and other brands are too formal, while the existing leisure brands are too casual and popular.

According to this finding, after Yamamoto Teruji joined the Adidas, he focused on changing the formulaic sports fashion attitude, relocating Sport Wear and creating a leisure brand Y-3 full of design sense.