Wan Jie E Mall Fashion Sportswear Network Design Contest Tour Homing

When summer May, fire June.

The first China fashion sportswear network design competition tour group visited the first-class design institutes in Beijing, Shanghai, Tianjin, Sichuan, Guangdong, Jiangxi, Hunan and Liaoning, and each place was warmly welcomed by teachers and students, and finally ended the two month tour tour last month.

The "E Cup" is sponsored by the China Textile Industry Association, sponsored by China Textile Information Center, and is organized by the textile and clothing weekly magazine and Xiamen Wan Jie Long Group Co., Ltd.

The theme of the competition is "E world, E dream, E world, E dream". Through fashion design works, it embodies the innovative concept of "technology, creativity, fashion and sports", and displays the imagination of young people in the "E era", and expresses the dream world in the clothing design language.

The head of the Organizing Committee of the competition introduced: "as the first one in China.

"Just like Thomas.

Friedman exclaimed, when we slept, the world changed.

In the era of Internet 2, the e-commerce platform is becoming more and more perfect. Compared with the traditional shopping in the mall, consumers are more and more interested in the consumption mode of online shopping.

These changes let many garment enterprises begin to pform from traditional retailing to e-business.

We must be familiar with this new pattern as a fashion designer coming into the enterprise in the future.

Li Mei, director of the activities of the textile and clothing weekly, is sharing with students from the school of packaging design and art, Hunan University of Technology.

As for the topic of e-commerce, the students showed strong interest. We all talked about the popular object of "popular object" from the topic of Dangdang and Tokyo mall wars. It is not difficult to see from the viewpoint of the students that they still stand on the consumer's standpoint to see the survival and development of e-commerce.

To this end, Ms. Li Mei, who shared the final analysis through the case of E mall, led the students to ponder the problem from a fee angle into an in-service designer, and then realized that it is necessary for clothing enterprises to walk smoothly on the road of electricity suppliers.

Experts teach "strategy of real estate strategy"

To distinguish the traditional costume design events, the entries of the "E E Cup" will be selected by the enterprises to become a new season commodity to be displayed in the E store. For this reason, the members of the tour group have served as the designer of the seven wolves brand, Liu Yong, who came to the famous clothing design institute of the Institute of clothing and design, and taught students how to make the commodity planning book perfectly combined with the market.

Liu Yong first began to share his experience from the concept of commodity planning and the elements of clothing. He emphasized that no matter how good the design idea is, the originality must be based on the premise of brand positioning. Then he made specific explanations from five key links, namely, the overall planning of commodities, the implementation of sample preparation, post integration, mass production and terminal sales.

In order to enable the students to better grasp these experiences on the basis of understanding the concept, he also took a sports brand 2011 spring and summer commodity plan as an example, and led you to experience a complete process of business planning from the practical level.

After Mr. Liu Yong shared the experience of theory and practice, the students expressed their benefits and strengthened their confidence in winning the competition with these professional experiences.

Design Institute dialogue "China beauty"

In the beautiful coastal city of Dalian, Xu Song, deputy director of the activities department of textile and clothing weekly, and the Chinese designer, Shi Jie, are face-to-face with the teachers and students of the Department of fashion design, Career Technical College, Academy of Fine Arts, Dalian University and Dalian Polytechnic University.

"Oriental (China) aesthetics as the core and creative design brand and product - is the only way for China's local brand to internationalize."

Mr. Shi also shared the theme of how China's local brands should be internationalized.

Not only that, he also discussed with his classmates how to understand Chinese culture better, and suggested that students should play a broad "boundless" imagination, whether they participate in the competition or create a brand, and interpret the connotation and style of clothing in the contemporary international language.

Finally, he encouraged everyone: "persistence is the essential element of a fashion designer. We must always be prepared for setbacks so that we can succeed."

An hour of brainstorming, the biggest advantage of Steve's brand and designer from China, is the cultural connotation of China, which will strongly lead the global outlook on human life.

Select events and increase the "three elements"

How to choose events and how to improve the chances of admission is the focus of the participants. Liu Yun, director of the competition project, and Tianjin Academy of Fine Arts teachers and students conducted in-depth exchanges on these issues.

"Facing the dazzling fashion design competition, how to choose to become a difficult problem for you.

Here I share with you three key elements: first, we need to see whether the organizers are authoritative.

Authoritativeness determines the recognition and gold content of the winning certificate. It will become the "stepping stone" for the development of our career and determine the value of our entries. Second, we need to see whether we can promote the building of future career platforms.

For example: what job opportunities are provided by the competition, whether or not their works have the opportunity to enter the market and so on; third, choose the competition according to their actual level.

The students who first participated in the competition had better choose new events, because the attention was not so hot, so the competition was not very intense, and there were many chances to win.

After that, Liu Yun shared with his classmates three key elements of improving the finalists: first, to clarify the theme of the contest design and closely follow the theme; second, highlight the highlights of the effect.

Third, seize the process of selecting what elements - what means to use - what purpose to express.

At the same time, he emphasized: "it is the most important thing to clarify the nature of the design theme, because the competition is to require the player's work to play the artistic creation on the basis of market practicality. If the art design is not based on practicality, then the possibility of shortlisting is very small."

Reporters learned that all the institutions visited were

It is reported that the contest was first held in Beijing in August.