China International Home Textile Exhibition: Guiding Industry To Actively Explore The Direction Of Development

This year, China International Home Textiles and Accessories Expo will be held in Shanghai New International Expo Center on August 29th ~31. The scale of the exhibition will reach 126 thousand and 500 square meters, which is the most in the past exhibitions, an increase of 10% over last year.

Besides, in the International Pavilion, besides the exhibiting groups in South Korea, Pakistan, Turkey, Taiwan and other countries and regions, Greece, Italy, Spain and other international exhibiting groups will debut. They will focus on bedding, curtain fabric and other non-woven curtain accessories.

optimization

In May, Yang Zhaohua, President of China Textile Association, mentioned the key elements of the exhibition.

He said that a good exhibition must have a large amount of information, highly gather resources, provide rich information for exhibitors and audiences, inspire creative inspiration from designers and researchers, and be professional enough to guide the industry to actively explore the direction of development in terms of channel innovation and market innovation.

It can be seen that China international home textile exhibition is striving for this direction and has achieved great results.

At the initial stage of the home textile exhibition, the venue has been booked up. As a sponsor, the home textile association has not been eager to end the exhibition activities, but has carefully chosen the exhibitors.

"We are not selling booths."

"We are not the two landlord."

Yang Zhaohua's two words are impressive.

Through screening, the level of exhibitors has been greatly improved.

Finding more and better enterprises and brands, strengthening mutual communication among enterprises, leading the industry trend through product display, and setting up an example of the industry are the requirements put forward by the organizers themselves.

Since last year, the exhibition has begun to guide exhibitors.

In this highly competitive market, there are not many exhibitions that can be combined to promote the development of the industry.

It is precisely because of this dedication to the exhibition standards that the China international home textile exhibition has gained more recognition from enterprises and spectators.

To ensure the quality of the exhibition, the next issue is how to attract professional audiences and how to make exhibitors get more economic benefits.

According to analysis, the next 5 years, the home textile industry still has great room for development, will grow at two digit speed.

"12th Five-Year" is the stage from consumption growth to consumption upgrading, which means that consumers will have greater and higher demand for products.

In this regard, the exhibition will further improve the home textile industry chain, in-depth cross-border concept, extend the scope of product management, and launch more products such as wallpaper, home textiles accessories and other peripheral products at the exhibition.

Nowadays, consumers are eager for one-stop shopping. This is also the reason why supermarkets and large department stores are hot.

The rich product categories can meet the needs of different consumers and have a positive impact on terminal retail sales.

At this exhibition, viewers will see that some brands will display more home products, such as aromatherapy and bathrobes, rather than just home textile products, so as to create a complete home atmosphere and give people a warm feeling.

Another exhibition area with a substantial increase in the exhibition is the intangible cultural heritage exhibition area, which extends to 400 square meters.

The intangible cultural heritage represents the traditional Chinese culture, which is very conducive to the protection, inheritance and development of Chinese culture.

Expand international influence

The International Pavilion of the exhibition has been expanded from the original 1 pavilions to 1.5 pavilions, which is inseparable from the increasingly expanding international influence of China International Home Textile Exhibition. The big cake in the Chinese market is more and more attractive to foreign enterprises.

To enter the Asian market, exhibitors from Greece, Italy and Spain will present the latest and best quality home textile products at the venue.

KStamatopoulosSA is one of the largest wholesalers in Greece and has a retail network in the country, which includes furnishing and decorating fabrics, curtains, and special woven vinyl base coverings.

VasilasChristos&CoLtd, the leading curtain producer in Greece, has been the sole supplier of carpet, tapestries, polyester mats and curtains for Disneyland since 2007.

The first Italy Pavilion, organized by the Caserta chamber of Commerce (Caserta), brings together the country's leading silk household products and furniture fabric manufacturers, who will display high-grade decorative fabrics made of natural fibers, woven fabrics and jacquard fabrics.

In the area of decorative fabrics, the first exhibition of British PrestigousTextiles will display contemporary and traditional decorative styles of fabrics and wall decorations.

South Korea's Benetex will focus on fancy flax, smooth and high-density metal curtains, and hand painted curtains.

Japan's Suzutora will showcase energy-saving curtains and screen fabrics with nano metal coatings and flame-retardant functions.