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Children'S Clothing As Pioneer, Promoting Southern China International Pregnancy Baby Show Heating Up

2011/8/8 22:08:00 33

Children'S Wear Pioneer Southern China International Pregnancy And Baby Warming

Research Report on China's children's clothing industry development

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The consumption of children's clothing in urban areas has increased by nearly 26.5% annually, and the demand is about 800 million. It will increase by about 8% every year.

With the arrival of the birth peak of the "post-80s generation", the market of Chinese children's clothing will reach 100 billion yuan by 2013, children's clothing.

industry

The era of explosive growth is coming.

It can be seen that the growth space of the future market of Chinese children's clothing is more like a huge absorbing stone, attracting more and more enterprises and service organizations to join.

It is precisely because of this that the 2011 Southern China international pregnancy and baby products exhibition, which was scheduled to be held at hall 2 of Shenzhen Convention and Exhibition Centre in from September 23rd to 25th, has been moved to 1 Pavilion due to the rapid increase in the number of exhibitors registered. The exhibition area has increased from 15 thousand square meters to 30 thousand square meters, or doubled.

Only competition is not saturated.

Children's wear

"Money" scenery is considerable.

The United Nations reports that the maternal and infant products industry is the sunrise industry in twenty-first Century.

China's baby pregnancy market has a bright future and is also one of the gold industries.

At present, there are about 5 billion children's garments produced in China each year, of which the total consumption of children's clothing in China is about 2 billion 500 million, with an average annual consumption of over 50 billion yuan for children's clothing.

The huge "money" Scene impel more and more industries to enter. 15 years ago, only a few brands were competing, and suddenly increased to more than 200 in 5 years.

Apart from many local brands, there are many luxuries.

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Children's clothing quickly entered the Chinese market, and a group of fast fashion brands such as ZARA and UNIQLO began to operate children's clothing, and then entered the two or three line market through the channel to speed up the development of China's market network.

Exhibitors Rabbi responsible for the future optimistic: "although the current market competition is fierce, but the Chinese children's wear market has not yet reached saturation.

How can children's clothing enterprises sell the best selling products in the best selling period? The exhibition platform will become an effective way for enterprises to establish brand and expand marketing channels.

Strengthen brand building, exhibition helps channel expansion

At present, the girls born in 80s have become the main consumers of the pregnant and infant children's market.

The one-child policy has made the current family structure tend to be the 6 adults and 1 children. The phenomenon of "six purses" and even "six purses +" is common.

Industry experts believe that the brand of children's clothing is pforming from extensive management to large-scale and meticulous operation, and from product competition, price competition, marketing means competition to product R & D competition, brand culture competition and brand service competition.

If enterprises want to establish a market advantage, they must join forces with associations and exhibitions to increase innovation and strengthen channel construction.

China Exhibition Limited (Shenzhen) Limited

company

The "Southern China international pregnancy baby products exhibition", jointly built by China infant and small commodity Specialized Committee and Shenzhen Baby Products Association, has locked its eyes on the Pearl River Delta region, which is the base of children's clothing production and marketing in China. It fills the gap of the large-scale professional exhibition in the region.

"The Pearl River Delta is not only the production base of children's clothing, but also breeds huge consumption potential. In 2010, the number of newborn babies in Guangdong is 1 million 150 thousand, the birth rate is nearly 12%, reaching the historical high level, and the number of newborn babies in Shenzhen is even higher than that in Beijing. This is bound to be the backbone of children's clothing consumption in the future."

Organizers of the exhibition show that before the exhibition, the number of exhibitors has increased significantly. This is the recognition of the potential of the Pearl River Delta market and the expectation of the exhibition platform.

At that time, children's clothing brands such as Rabbi, SpongeBob SquarePants, lotus root, Pen Club, Shenzhen Jiaming, Shanghai Xiang Tong and Hongkong East Hao will be unveiled. Children's clothing production bases such as Guangzhou, Humen, Dongguan, Foshan, Fujian Quanzhou, Zhejiang Zhejiang, and baby girl will also be sent to the professional group for on-site inspection and communication, so as to fully detonate the enthusiasm of the children's clothing market.