Adidas Hits Low Line Market
Adidas
Gao Jiali, managing director of Greater China, said yesterday that the company's "2015 to China" strategic plan has been implemented.
The second half of this year will focus on different subdivisions.
market
It introduces products with different prices and combinations.
In the future, 2500 stores will be added to the low tier cities (the two or three tier market).
Consolidate the front line
market
Since then, the two or three line market has become the only way for foreign brands such as Nike and Adi to achieve business growth.
In the first half of this year, Adidas's Greater China business grew by 38% and sales amounted to 552 million euros.
Gao Jiali believes that the consumption capacity of China's low level cities will gradually escalate, and the market share of international brands will grow larger and larger in China.
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