Chang'E Flying PEAK To Lift The "Space Storm" Again
In October 24, 2007, this is a day when the whole world is concerned. It is also a day that is enough to make one billion and three hundred million Chinese proud.
The Chang'e-1, which attracts worldwide attention, marks another qualitative leap in space technology.
As a "partner in China's space industry", PEAK, built with aerospace quality, once again raised the "space storm" in the field of sports.
As early as in September 2005, after the rigorous examination of China's space industry, PEAK became the partner of China's space industry. This is the only designated astronaut sports equipment in the field of sports products in China.
From "Shenzhou VI" to "Chang'e".
PEAK once again raised the connotation of sports marketing to the new field of event marketing.
Not only in the professional field of their own to achieve the professionalism of the brand, but also take the responsibility of being a national brand as a conscious responsibility to contribute to China's space industry, and make the brand's national character and public welfare sublimated.
The launch of Shenzhou VI and Chang'e 1 not only recorded the brand of PEAK on the earth, but also left immortal imprint in the vast space.
China's aerospace industry is a far sighted policy decision.
The choice of partners in China's aerospace industry has strict standards. The companies selected are all good quality technology and brand reputation.
Through cooperation with widely influential Aerospace events, these enterprises have expressed patriotic sentiments and have won the praise of the society. PEAK is an example of success. "
An industry analyst said, "the enterprise is an important social member, supporting the aerospace industry, showing that the enterprises are actively undertaking their obligations and social responsibilities. While expanding the reputation of the enterprise, the influence of the concept of the enterprise will go deep into the society and play the role of guiding the educational society."
"We should integrate the connotation of high technology into PEAK culture and build a new generation of PEAK with space quality". Since September 2005, PEAK has officially launched its new development goals.
PEAK is constantly strengthening its technological innovation in sports shoes and sportswear, attracting more technology and professionals with its own advantages.
Integrating China's rigorous work style and pursuit of technology quality into every aspect of product production and enterprise operation, PEAK not only completed the upgrading of its products, but also further promoted the upgrading of the brand.
As a pioneer brand in the field of sports in China, since its establishment in 1988, PEAK has advanced brand awareness and set up a long-term strategic goal of "creating national brands and building a century enterprise".
From sponsoring the 81 men's basketball team to Houston rockets, from "ares" Liu Yudong to "Batman" Sean Battier; from CBA partners to NBA partners.
Along the way, PEAK always adheres to the development principle of "market internationalization and brand specialization".
Not only has become the leading representative of Chinese basketball brand, but also has created its own day in the fiercely competitive international sports field.
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