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Clothing Enterprises "Scramble For" Children'S &Nbsp; Chao Brand Children'S Clothing Is Most Popular.

2011/8/11 14:58:00 52

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Nowadays, there are more and more single child families. Six adults turn around a doll. They are in their mouths and held in the palm.

For the children's request, the parents are "responsive", from the "little master, little princess, little ancestor" this kind of address is not difficult to see, the child becomes the center of a family, once scatters the Jiao, parents want to donate as a donkey and pick up the moon.

So, in the face of the unlimited business opportunities and the great demand of Seduction in the children's market, the children's clothing market has also become a "rice bowl" for many clothing enterprises.

Children's clothing

Children's wear

The substantial profits of the market have attracted many adults.

clothing

Enterprises began to join the team.

From sports brands, such as Lining,

Anta

To leisure fashion brands such as metestarch, and then to the top luxury clothing brands in the world, such as LV, operate the brand of children's clothing in a high-profile or low-key manner.

From the current department store sales, the distinctive cartoon design of Chao brand children's clothing attracts the "00" vision most.

Children's clothing is more expensive than adults.

In the ZARA and HM children's wear area of the water chestnut shop, the sale of children's clothing is very popular for half a month.

Children's products sell well, but many parents do not dare to flatter the price of the products.

Many parents said that in ZARA adult clothing short sleeved T-shirt, generally 99 yuan, while children's clothing area is hard to see less than 100 yuan, the price is higher.

Clothes are expensive, many parents are not optimistic about the price of toys.

At the Hongkong Road store, most of the boxes are full of English cars, salted egg Superman, dolls and so on. Many of them are priced over 100 yuan, and an electric toy dog even exceeds 400 yuan. Even so, many parents still buy.

Children's clothing occupies the golden section of shopping malls.

Although the baby market in China is tempting, the "foreign brands" are holding the initiative of the baby market.

In Wuhan's major shopping malls, foreign brands such as Mitch, Babu and fashion baby houses often occupy the gold position, which is related to the good sales performance of these brands. In many supermarkets in the country, at present, the sales of foreign brands of Dumex and Wyeth and domestic brands of milk powder are about 7: 3; in many shopping malls, toy shops and some toy shops, most of the toys sold are foreign faces, and Bobbi dolls, Altman, Saint fighters, Transformers, hellokitty cats and so on are placed on the counter. Johnson's baby care products and baby's early education institutions are also outstanding in their respective fields.

Industry analysis shows that industry supervision is not in place, production concentration is low, product R & D capability is weak, quality is good and bad, brand names are few, and business integrity is lacking.

Wu Ming Ming, Wuhan University, said that the manufacturers of baby industries should break through the containment of foreign brands, first of all, to improve their quality and enhance their brand strength, and at the same time, they need to innovate in marketing channels, so as to enhance their comprehensive strength.

In addition, the state should also improve the regulatory system, formulate strict product quality standards and industry standards, change the current situation of the lack of infant industry standards, and ensure safety standards.

Wuhan children spend 1 billion 400 million per year

From the age of 0 to the age of 12, the industry of children's clothing, food and housing is called the baby economy, from infant formula, clothing, toys, maternity products to education and training, cultural animation, baby industry almost everything.

At present, the baby industry has become one of the most potential industries at present.

According to the relevant data, the number of babies aged 0-12 years old in China is as high as 200 million. In recent years, the infant market has maintained a high growth rate of about 15%. In 2010, China's infant market demand exceeded 1 trillion yuan. It is predicted that the total size of the baby market in China will be about 1 trillion and 150 billion yuan in 2011, and the infant market will reach 2 trillion yuan in 2015.

There are local industry insiders, for example, at present, the average annual consumption of newborn babies in Wuhan is 60 thousand, and the rigid consumption of the 0-3 year old baby is calculated by 8000 yuan per child per year. Wuhan's 0-3 year old children have a rigid demand of about 1 billion 440 million per year.

Nowadays, the consumption demand of young generation parents is undergoing major changes. They pay more attention to product quality and safety, brand culture connotation, fashion sense and personality characteristics. This also puts forward higher requirements for the baby industry, and also gives the baby industry a broader space for development.