Women'S Clothing Management Skills

Women's clothing is especially important because of its fast changing rhythm and strong seasonality. Many women's clothing companies only make profits in accounts, meaning that all the money they earn is in the warehouse, and they are depreciating over time. What are the main problems of women's clothing at present and how should they be solved?

　　 Reasons for women's stock inventory

1, there is no judgement on future market. There is not enough information to make timely response to market environment changes, prenatal technology preparation, competition situation and channel changes. Some women's clothing enterprises even rely on the feeling of how many quantities they produce for the first time without sufficient statistics. How many stores will be increased next year? What is the target performance? There is a difference of one hundred and eight thousand miles between reality and reality.

2, in the pursuit of running volume, did not pay attention to the quality of monitoring, no technical departments, when problems appear on the assembly line, can not deal with in time.

3, procurement capacity and regulation is not strong, resulting in the shipping rhythm and sales season decoupling, which is the least should happen, but often such a lot of cases.

4, there is no overall planning for product planning, resulting in imbalance in the proportion of downloading and installation, and color incompatibility. A lot of women's clothing enterprises can still get a single product, but it seems uncoordinated in the exclusive store. The rate of customer entry will naturally decrease, and how can we talk about the growth of performance?

5, terminal sales ability is poor, no pre sale training and selling point statement. Some enterprises are already making matching maps, which can not solve the fundamental problem. Many sales departments and design departments are the right ones, let alone cooperation. They are also degrading each other.

　 Solutions to women's clothing inventory

Many enterprises have taken measures to deal with sales inventory, such as reducing discount to shops, opening special discount stores, dumping in some areas, and even selling second class brands to sell stock products. But this has an impact on the brand, so how can we prevent it from happening?

1, strengthen commodity planning. In addition to being sensitive to fashion trends, designers should also be able to communicate with the marketing department or to understand the customers' ideas in the sales line. Shipment should be seasonally changed and combined shipment. The overall effect and store display should take into account the control of the number of styles. Some women's clothing enterprises claim that I produce 300 items in one season, which is not to attract customers in production inventory.

2, always pay attention to whether the operation capability of the three departments (design, production and sales) matches your plan. If you want to make 5 million / month's performance but only 3 million of the production capacity, how can you do it? Or if your channel has only 3 million goods, how can you digest 5 million of your products?

3, do a good job in adjusting work. The size of the uneven colors should be focused on sales.

4, prepare for the next season ahead of schedule. Due to the characteristics of the women's clothing market, successful operation also needs high-speed logistics system and good terminal operation support. The paradox is that over the years, because manufacturers and wholesalers seek to reduce costs through low labor costs, often away from the ultimate consumer market sources, many women's clothing supply chain appears too long, that is, through more than 2 agents to the end of the hands of customers, a number of companies' business lessons learned that timely response and agility is a prerequisite for success.