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Jingdong Customers Are Accused Of "&Nbsp".

2011/8/12 9:54:00 45

"I don't think a family.

Electronic Commerce

Companies need thousands of acres of land to build their own logistics centers, which is unavoidable.

Jones Lang LaSalle, director and director of logistics infrastructure in China, Wang Chengzhi is quite puzzled by the current electricity supplier's investment in logistics real estate. "The electricity supplier has not been able to make money today. This is an open secret. With the money of investors, it should be more focused on doing e-commerce business than on land and warehouses, which is far away from the main business and can not increase core competitiveness."

But the truth is, the electricity supplier is right.

Investment

Enthusiasm for building logistics centers is heating up rapidly.

With Jingdong

Shopping Mall

It is decided to rush the financing capital to logistics construction projects, and the momentum of e-commerce companies entering the logistics real estate is also not acceptable.

Since 2009, Jingdong mall has purchased nearly 1400 acres of land, and plans to start building 7 first class logistics centers and 25 two grade logistics centers this year.

Dangdang, Taobao, excellent, von sincere, suning.com, new egg, shop 1 and other electricity providers have also expressed the need to establish their own logistics centers around the world, Alibaba group announced that it would spend 100 billion in the establishment of warehousing system in the country.

The supply of domestic warehouses is in short supply, which is the initial driving force of the electricity supplier's influx into the logistics real estate. According to the data of the national warehousing development index, in 2010, the demand area of the national general warehouse reached 701 million square meters, with a warehouse area of only 550 million square meters, and the general warehouse was in a state of supply and demand.

The Research Report of Jones Lang LaSalle also shows that Shanghai's logistics storage rents have surged since last year, or more than 10%.

But the electricity supplier is right.

logistics

The interest of real estate is getting more and more beyond the actual demand. This seems to be full of danger to Wang Chengzhi: "take the land, build the warehouse, these things will become assets, and these assets are to be taxed, but if the electricity supplier rents the third party's warehouse, the rent can be deductible.

So unless you use it, otherwise you will have to make the investment generate revenue. The electricity supplier will have to be a developer and landlord to rent the self built warehouse, but is it not away from the main business?

And whether the electricity supplier has the ability to operate the logistics center?

Can the warehouse of e-commerce be suitable for warehouses of furniture, supermarkets and industrial products?

In fact, the warehouse of e-commerce is not universality. "

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Wang Chengzhi introduced that sometimes e-commerce companies are more likely to get industrial land than logistics developers, which to a certain extent helped boost the desire of electric providers to get the land.

"Industrial land is divided into three types, one is factories and factories, the other is warehouses, logistics centers, and one is R & D centers.

For local governments that sell land, the R & D centers and factories can bring continuous taxes in the future, but the tax revenue generated by the warehouses is relatively small.

E-commerce companies often place settlement business in warehouses, which can bring taxes to the local government, so the government is more willing to sell land to the electricity supplier.

Wang Chengzhi said.

For why e-commerce is keen to participate in the development of logistics real estate, Wang Chengzhi said: "the first is to bet on land price appreciation, because the supply of land is limited, so the logistics real estate even more space than commercial real estate.

Of course, on the other hand, this part of assets can be packaged as a selling point for future listing. "

The influx of electricity providers has led to the rising price of logistics land.

According to Wang Chengzhi, the price of a piece of logistics land in Beijing Tongzhou is close to 2 million 500 thousand yuan / mu this year.

In Shanghai, the land used for logistics is 500 thousand ~60 per mu, which is relatively cheap, but it is very difficult to obtain land. Because the government checks more strictly, and has higher requirements for the developer qualification and project, it usually takes a year and a half to two years to get a piece of logistics land. Therefore, in Shanghai, the situation of the shortage of logistics land has been at least 5 years. "The real volume of Shanghai logistics land is mainly from second-hand land, and the average price is 1 million yuan / mu, and it is still rising."

"At present, the rate of return on investment in China's warehouses is relatively high globally, and the gross yield is 8%~8.5%, which is higher than the average yield of general residential and commercial real estate."

Wang Chengzhi believes that "e-commerce investment in logistics real estate is not a very healthy way of growth."