[Market Analysis] Don't Blindly Pay For Foreign Goods.

More and more imported foods go into ordinary families.

Following the "Da Vinci incident", Lancome, Biotherm and other "foreign cosmetics", as well as KFC, McDonald's and other "foreign food" and another burst of "shady", so that Chinese consumers are amazed. In this case, the Qingyuan people have different opinions on how to treat foreign brands, whether they choose to continue to use foreign brands or support domestic products.

Foreign brands are frequent.

With the improvement of people's living standard and the change of consumption concept, more and more Foreign brands Into ordinary families. However, a few years ago, foreign brands, which impressed us all, have been constantly causing quality and safety problems in recent years. There are many kinds of products exposed, including daily necessities, cosmetics, furniture, food and so on.

According to a notice issued by the Ministry of health website in May 30th, there were 11 unqualified aquatic products. The main problems included excessive arsenic, total bacterial count and unqualified organic matter removal rate. Among the published list of unqualified wading products, 9 are "foreign brands", including three of the 3M company's "yalpu" series of aquatic products, one of the products of the American Pax company and the yigun water purification company, two Mitsubishi Co products, the South Korean pike Tom Brown Corp product and one Panasonic Corp product, and two unqualified products are produced in Hongkong and Xiamen.

In July 10th, "Da Vinci" foreign brand furniture burst identity fraud news. Media reports said that the "Da Vinci" company sold a large part of the furniture that was not sold at its so-called origin in Italy, and the raw materials used were not the valuable solid wood claimed by Da Vinci. After testing, consumers purchased "Da Vinci" furniture and even were judged to be unqualified products.

In late July, Hongkong also exposed a batch of problem masks, saying that these mask products contain preservatives that may cause allergies, including the ones such as Ke Yan, Chanel, Shiseido, Biotherm, etc. Famous brand . Although L'OREAL and Sisley brands both issued statements after the event, they said that the units listed in the report were not official sales channels authorized by China, and their products were unknown and had nothing to do with their brands, but they still inevitably caused consumers to question their brand credibility.

Recently, some netizens on micro-blog were photographing KFC using soya bean milk powder to modulate soya bean milk, and sighed with emotion. "KFC cheated me, soya bean milk was all powdered, or unknown brand." Subsequently, some netizens calculated that the cost of Kentucky alcohol soybean milk may only be 0.7 yuan, compared to the actual retail price of 5 yuan, the cost is only about 10%. In response, KFC responded in July 29th that it was "grinding" without publicity.

After KFC's "alcohol soybean milk" incident, McDonald's was also involved in the food problem. A few days ago, netizen "anonymous 71224" posting at MP net said that at the door of McDonald's Miyun drum building restaurant, there was a box of cartons packed with hamburger bread wrapped with fresh-keeping film. By more than 10 a.m., these bread were still on the roadside. The fresh-keeping film was covered with moisture. Some of the plastic wrap was torn open, and the bread was exposed directly. The netizen allotted the picture and said with a smile, "is it hot to make a hamburger without heating? Or is it more healthy to bask in the sun?"

There is no coincidence. In August 2nd, McDonald's had another surprising news. A video from micro-blog's public channel in Hunan showed that a boy in Changsha had eaten several pieces of live maggot in his bones when he ate McDonald's chicken wings. However, McDonald's said that the possibility of live insects is zero when the chicken wings are cryopreserved and fried at high temperature.

Qingyuan people look at foreign goods.

Foreign brands have repeatedly caused quality problems, which has aroused widespread concern among Chinese consumers, and Qingyuan is no exception. In order to understand your views on foreign brands, the reporter interviewed a lot of Qingyuan residents. We have different opinions about the choice of foreign brands or domestic products.

"Foreign goods are those from abroad. Imported The price of goods is high and quality is good. Most people can't afford it. In the interview, several citizens invariably said such a sentence. They told reporters that in Qingyuan, the so-called "foreign goods" are not many, even if the average person can not afford it.

Mr. Hu is more than 40 years old and works near the city of winning. He told reporters that when shopping, especially for household electrical appliances, guide buyers often sell some imported products, which are of better quality. "In fact, ordinary people can't distinguish imports from domestic ones." Mr. Hu pointed out that for ordinary people, the temptation of imported goods is not so great. "We heard that imports are good, and we want to buy them, but the price is too high for us to afford. Therefore, we are more of a choice of high quality and cheap domestic products.

Unlike Mr. Hu, most of the household electrical appliances used by Ms. Liu are imported products. She told reporters that the main reason for choosing imported products is quality. "Everyone knows that imported goods are expensive, but in addition to looking at the price of shopping, it depends on the quality." Liu said that although many people are reluctant to spend more money on foreign products, foreign products are more practical in some respects than Chinese products. Take ordinary mobile phones as an example, domestic brands are inferior to foreign brands in terms of quality and performance.

Mr. Ho, who works in an enterprise in Qingyuan, is also a supporter of foreign brands. He told reporters that when choosing electronic products and other high-end products, most of them would choose foreign brands. Speaking of reasons, he thinks there are two aspects. First of all, these products are relatively mature in foreign production technology, and have little chance of having problems, and the after-sales service of foreign brands is very good. Secondly, some high-end electronic products have few domestic production capacity. "I do not love foreigners, nor are they not patriotic and do not support domestic products. They are really unable to find products that can be supported in Chinese products."

　　 Don't blindly pay for foreign goods.

Although many people believe that the quality and reputation of foreign brands are superior to those of China's own brands, many people in Qingyuan still say that they can't blindly pay attention to the ocean and blindly pay for foreign products.

Mr. Chen pointed out that the price of foreign products is too high for ordinary people to undertake. Therefore, it is necessary to choose foreign products according to needs. He said that electronic products and cosmetics can choose foreign products, but there should be no need to buy too many foreign products such as food. "I never understand why so many people like to eat KFC, pizza hut, McDonald's and other foreign fast food." In the view of Mr. Chen, these products are not only expensive, but also not fresh.

"Foreign products are good, but now many foreign products have gone bad." Miss Li, a Qingyuan resident, pointed out that there were many shops selling foreign products in Qingyuan, but only after careful examination did we find that the "foreign products" were not foreign products. {page_break}

"I saw a honey on the supermarket in the city of win, which was written in Korean, and the shopping guide was Korean flavor. It took a closer look. It was originally produced in China." Speaking of this matter, Miss Li also had some comments on the shopping guide of the supermarket.

"At that time, the shopping guide specifically recommended this honey to me, saying that this drink was more popular in Korea and sold better in Qingyuan. If I do not look carefully, I will not find any problems. " Miss Li pointed out that many shopping malls and supermarket shopping guides are selling goods under the guise of "import" to attract consumers to buy. Part of the careless consumers can't resist persuasion and temptation, they will spend money to buy the so-called "foreign brand" which is not familiar with.

　 Reporter's notes

After questioning, Chinese goods need to be strengthened.

Foreign product quality problem is not this year only, but this year more attention. After the media and consumers gaze together at the "Da Vinci" incident, sales of similar products have been significantly affected, and some have even been unsalable. The "Da Vinci" brand itself has been "hit hard" in its history. While some consumers rejoice in reclaiming their profits in time, some consumers are worried about domestic products.

Some media believe that the "Da Vinci" fraud incident is not only the hidden rules of the household industry, but also embarrassing the embarrassment of Chinese goods and the psychology of Chinese people. But many people do not think so. It has been pointed out that the frequent occurrence of foreign brands is related to the "follow the trend" and "Chongyang" mentality of Chinese consumers, but it is also related to government regulation and Chinese enterprises' lack of strength.

"Few people hear or see news reports that foreign products are not qualified. Once problems arise, government departments will intervene for the first time, and businesses will quickly recall the products. But this is not the case in China. A few years ago, there was a problem and a few years later it was just as problematic. The problem of Chinese enterprises is not to solve them at the first time, but to find out who is the most important person responsible for the incident.

Some media pointed out that China has been in the low end of the global manufacturing industry, producing low value-added, low tech and low price commodities, mostly playing the advantage of cheap labor, producing products for famous foreign brands, or producing products with brand names, giving most of the profits to others. As a result, few Chinese brands are famous internationally.

Mr. Zhong said that all kinds of quality problems in China are frequent. Apart from the fact that Chinese enterprises are not strong enough, they are also related to the weak sense of responsibility of Chinese enterprises. "If Chinese enterprises can be self reliant, win by quality and reputation and occupy the market, where do they come to so many foreign brands?