Semir Apparel First Half Net Profit Climbed 30%

　　 Semir The 11 mid day report released by costumes said that in the first half of the year, the company achieved a business income of 3 billion 9 million yuan, an increase of 36.64% over the previous year, and a net profit of 437 million yuan to shareholders of the parent company, an increase of 29.83% over the same period last year. The company said it will further expand its channels in the second half of the year, enhance product development and marketing innovation, and maintain its leading position in the industry.

In the semi annual report, Semir said that its popularity and influence had been further improved since its successful listing in the first half of the year. Its brand name "balbala" has been identified as "China" by the state trademark administration. well-known Trademark ". In addition, the development of marketing channels is more smoothly, and the average unit price of products increased year by year.

In terms of channels, many brokerages expressed optimism. Galaxy Securities is expected to rely on the first tier cities to increase its layout and extend to the three or four tier cities. Semir brand is expected to maintain 700-800 stores a year in the next few years. open Speed, Barbara brand is still growing faster even during its rapid expansion.

National Bureau of statistics data show that in addition to sports sub industry, the fine industry in China's clothing industry has maintained a good growth in the first half of this year, the total retail sales of clothing shoes and hats and needles textiles increased by 23.9% over the same period of 1-6 months. China Merchants Securities believes that from the next 1 to 2 years, the growth of fashion and leisure industry is more obvious than that of business casual and formal clothing, and the space in the medium and long term is broader.