Wenzhou Shoe Enterprises "Control Menu" Return To EU Market

In August 12th, from England.

With the persistent resistance of 5 enterprises such as the Chinese government and AOKANG shoe industry, the European Union formally cancelled 16.5% of the high anti-dumping duty on Chinese leather shoes since April 1, 2011.

Stimulated by this good news, many European leather shoes orders originally invested in neighboring countries such as Vietnam, Indonesia, Malaysia, India and so on, have sent "olive branches" to Chinese shoemaking enterprises.

After the termination of the EU's anti-dumping on China's export shoes, many shoe manufacturers in Wenzhou, Zhejiang, one of the main export bases of Chinese shoes, did not enjoy themselves. Instead, they did not forget to treat them calmly, and returned to the EU market in a more mature and rational manner.

Many Wenzhou shoe companies are wisely positioning their products in terms of product positioning, brand, price, style and so on.

In the two quarter of 2011, Wenzhou exported 56 million 960 thousand pairs of leather shoes to the EU, an increase of 10.16% over the same period last year, a decrease of 4.83% compared to the same period, and a turnover of 356 million US dollars, an increase of 35.26% over the same period last year, a 21.87% increase in the ring.

Industry experts predict that the export volume of Wenzhou leather shoes to the EU will grow steadily with the increase of 10%-20% this year.

In 2005, the European Union launched an anti-dumping investigation on Chinese leather shoes.

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