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    Damned Female Shopping Malls? Xiamen Amoy

    2011/8/15 8:34:00 62

    Female Shopping Mall Xiamen "Amoy" Closed

    Female shopping malls in Xiamen, Fujian seem to be unable to escape the fate of the "Curse"!

    Following the closing of Toyama women's street, PARTYGIRL and chao chao, it has been known as the largest female clothing Theme Store in Haixi.

    Amoy

    The high-profile business has been defeated in less than a year.

    Yesterday morning, reporters in Zhongshan Road, Xiamen saw that a large restaurant had disappeared. Instead, a mall called holiday market was doing business promotion.


    Holiday bazaars take the place of them.


    A year ago, a female themed shopping mall named Tao Yi Tao rushed into the field of vision. With the frequent publicity and vigorous operation, Tao Yi Tao had a short selling effect on the stage in Zhongshan Road, Xiamen.

    But now it is a mess and has been replaced by it.


    Yesterday afternoon, reporters in Zhongshan Road, Xiamen, Xian Cao Road South, saw the theme shopping malls Amoy, a customer who has taken the mission of the elevator has stopped operation, a large shop recruitment was also covered by an investment advertisement, the ad reads: "holiday fair investment hot, low rent, zero booth, cost pparency, professional management, to create the largest entity in Xiamen Taobao mall."


    "Amoy has been washed down, and it went out of business in July."

    Along with the guidance of a staff member, the reporter came to the main body of the shopping mall, no goods, no customers, only the remaining decoration, the outline of the shop, and

    Channel movement

    ,

    Onelove

    And other clothing advertisements also show that it used to be a shopping mall.


    Mainly due to shareholder disputes.


    "Amoy is no longer open. Now it's our holiday fair."

    In a holiday Mart business office, a gentleman wearing glasses told reporters that there was a total of 10 thousand square meters, of which 7000 square meters were their companies. The former Amoy team was only the two landlord, and now the owners are returning to do it themselves.


    According to the personage, unlike the previous women's articles, the holiday Fair will include men's wear, women's wear, children's wear, fine jewelry, bedding, milk tea, hamburger and so on. At present, investment has reached over 70%, and national day is expected to open this year.

    As for the reason why Tao's business has not been done in less than a year, the person is silent.


    The reporter has been linked to a former Amoy businessman, according to the source.

    Operation team

    There is a problem of cooperation among shareholders. The company's capital chain is also in crisis, and its operation management is full of loopholes.

    "At that time, the owners saw the business prospects of the middle and low grade clothing in Zhongshan Road, so they were swept away."


    Female stores can not escape "Curse"?


    Toyama women street, PARTYGIRL, chao chao and Amoy panning have been delisted one by one. It seems that once again, the fate of Xiamen women's theme stores is doomed to "Curse".


    In this regard, Guo Wenjie, the director of Tao Tao, did not agree with him. In his view, there were no problems in the operation of women's clothing in Zhongshan Road and even Xiamen.

    And the holiday market was rented by a shop that was still high enough to make him sweat for the new shopping mall.


    According to people familiar with the matter, Tao Yi Tao once played a "900 yuan Zhongshan Road shop" advertisement, which attracted a group of small and medium-sized entrepreneurs. After half a year's promotion and cultivation, only about 60% of the merchants did not lose money.

    In contrast, in the holiday shopping market's investment plan, the single shop area is about 10 square meters, the shop rent is at least 140 yuan / square meter, the highest is 250 yuan / square meter, the store rent is higher than the previous one.


    Wu, a Xiamen department store operator, believes that the success of a shopping mall does not depend on how much rent the owner can receive every year, but whether he can hold the passenger flow and whether he can create profits for merchants.

    Therefore, owners or "two landlords" should not stay in store rents.

    Management and operation capability

    That's the key.


     
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