The Cold Wind Blows The Hot Market And The Sales Of Fur Products In Shencheng Increase.

"It snowed last weekend, and customers suddenly came up on Sunday, and sales reached three times the normal sales volume at once.

Usually sold two thousand or three thousand pieces a day, sold six thousand or seven thousand pieces that day, sales of over million yuan.

In November 1st, Sun Changhai, chief executive of the booming supermarket, told reporters.

On the same day, reporters visited the mall, Taiyuan Street commercial city, Xing long family, ZTE, joint ventures and other large shopping malls found that with the low temperature, warm clothing sales climax.

It is reported that the selling period of this year's cold clothing is 7 to 10 days ahead of schedule.

This year's down jacket goes to the fashion line. The head of a shopping mall told reporters: "cotton clothing sales have a typical seasonal character. As long as the temperature drops, sales volume is generally rising like an airplane.

In addition, according to the weather forecast of the Central Meteorological Observatory, the influence of La Nina phenomenon may be cold winter this winter, and this is also confirmed by the change of temperature in October, so buying winter clothes is threatening.

Reporters in various shopping malls see that the most obvious change this winter down clothing compared with previous years is fashion. This fundamentally changed the past down clothing is generally divided into three categories: long, medium and short, only to keep warm as the premise.

Fashion, lightness and colourful colors become the mainstream trend.

Reporters at a store saw a price down to 7999 yuan, decorated with fur elements of women's down jacket.

According to the salesperson, the store entered the item. Although many people asked, they did not expect to sell it, mainly to show consumers the trend of their popularity.

The reporter also learned that this year's down garments have several major characteristics -- one is women's clothing, two is to add some fur elements, and the three is that the traditional nylon and polyester fabrics are replaced by more advanced and textured metallic fabrics.

Reporters noted that due to the current popularity of boots, some brands also launched the price of two hundred or three hundred yuan in the wear of down boots pants, very popular, like some camouflage patterns are very hot.

Although the down market has come to be fashionable this year, the traditional style of thermal clothing is popular with consumers because of its low price.

Reporters interviewed learned: in general, the price of 400 yuan to 700 yuan down clothing is very good to sell.

From the current sales statistics of various shopping malls, we have to reach the middle of the most popular season in the past November, and the style of the down jacket can be all full. The style is only 70% to 80%.

So if fashion people want to dress up, they can wait.

The reporter also accidentally discovered that the small products such as knee pads, bracers, shoulder protectors, stomach protectors, down socks, down shoes and so on were sold very well this year.

After enquiries, these prices are in the tens of millions, most of which are not more than 100 yuan, and the buying crowd is widely covered by the three generation of the middle-aged and the middle-aged.

According to sales personnel, many young people ride electric vehicles, buy a feather kneecap in winter, and wear a leather kneecap outside, which is very resistant to wind and warmth.

Some elderly people suffering from scapulohumeral periarthritis are also practical in wearing a light down feather shoulder pad at night.

The reporter has learned that a shopping mall has set up a stalls less than 10 square meters for the down products. The daily sales volume is as high as seven thousand or eight thousand yuan, which is unthinkable.