Development Of Deep Tracking Footwear Industry

Phoenix trees are not big and small, and small cities can also seek the general trend, and those who support them are those small and medium-sized enterprises that are full of vitality. In the past 20 years, the Chinese people in Guangdong Province have witnessed the system. footwear industry Growth and prosperity. When he came to a very broken village in the past, he felt "sad to come" when he arrived.

The entrepreneurs who started business with him were farmers who had just washed their feet ashore, and several people spent tens of thousands of dollars. After earning the first barrel of gold, they built a factory in their houses. But how can we choose a place to do business? Hua Ge still stayed. Until now, he still has a long way to go between the two.

　　 Xie How much is the "bottom" of the footwear industry? According to statistics, there are 3016 footwear manufacturers in the region, with 950 million pairs of shoes per year. In 2010, the total output value of footwear industry exceeded 50 billion yuan, and the output of sports and tourist shoes accounted for 40% of the total output of the country and 20% of the world's total output. The footwear industry in the city has 31 well-known trademarks, 9 famous brand products and 36 national inspection free products. The number of "national name" brand accounts for more than half of the national sports shoes industry, and has 12 listed companies and 26 listed reserve enterprises.

To speak of it, even if we look at the whole country and even the whole world, it is no longer possible to find such a brand that is full of brands and wildly wild. Just talking about two kinds of sports shoes and jacket, the annual sales volume exceeding 1 billion orders of magnitude can count dozens of brands. The small brands with less than 100 million annual sales are far from famous. brand "Casual" can also sell hundreds of millions. So this small town, which had not been withdrawn from the county seat until 1992, covers an area of less than 650 square kilometres, still has ample resources to build up the signs of "China Shoes Capital", "world jacket capital" and even "China's brand capital".

No matter how others understand, but they really rely on these "crazy long" small brands and small businesses, and begin to create the "brand" regional brand without delay.

Beginning in 2007, with the formal settlement of the national sports industry base as the symbol, the government began to build the first system of Sports City in China. In addition to the already established global sports equipment manufacturing base, the strategic layout of the sports industry also includes making it a national sports training base and a national sports event center, and planning and constructing a coastal sports and Leisure Industrial Zone on the 50 square kilometers along the large coastal channel. This means that in addition to sports equipment manufacturing industry, fitness and entertainment industry, competition performance industry and entertainment industry around sports will become the new economic growth point.

More importantly, the significance of this strategic plan is far beyond pure economic growth. In addition to industry, it gives a clearer answer to what kind of city the city will be. They have begun to realize that the factors beyond the business are of commercial significance, and the upgrading of enterprises and brands will always depend on the upgrading of the city. This upgrade is not just to make it a better place to produce, but also a better place to live.

A small town can also be found. General trend

All this experience is just a microcosm of China's urbanization process, but it has gone 20 years ago. During the "12th Five-Year" period, the development trend of domestic urbanization will be more obvious.

Because of the needs of development, more and more small cities will take the initiative or be forced to change their original industrial structure and positioning. This will also bring a more severe test to the local reality: where is the way out for small cities in the future?

Earlier, it was reported that 183 of China's more than 200 prefecture level cities were planning to build an "international metropolis". Such farce reflects the misunderstanding of "small cities must become big cities" for a long time.

China certainly needs "international metropolis", but "big cities leap forward" is bound to bring more "big city diseases". Like a small city like this, it can only take another path and take the road of characteristic industrialization. For him, not taking the road of "international metropolis" does not prevent his losing the opportunity to become an "international small city". In the world, the small cities such as ",", "and" are well-known everywhere. With their unique advantages and positioning in the fields of industry, exhibition and brand, these small cities have won more space for themselves.

For such a small city, there is no need for too wide roads and busy traffic, and no need for "landmark buildings" and "first-class universities". What is needed here is a personalized industry that fits itself, is the market space for sustainable planning, and can find the true happiness of touch and touch there.