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Acting International Brand Is A Good Medicine.

2011/8/20 9:46:00 51

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When it comes to "autumn,"

clothing

The time has come for product upgrading. When consumers secretly plan to buy what new clothes they are buying, clothing companies are suffering from the high storage pressure brought by changing garments.

In addition, frequent labor shortage, electricity shortage, and financing difficulties all over the country.

capital

And the living environment is facing a great challenge.

How to alleviate the pain of survival has become the most troublesome problem for enterprises.

In fact, a few years ago, a discerning enterprise found a good medicine.

such as

BELLE

It is through the listing of Hongkong to get a lot of money, the mainland purchase and integration channels, and quickly sit on the first chair of the domestic shoe industry. Apart from some shoe brands, the agency brand also includes famous sports brands or clothing brands such as Nike, Adidas, Levi 's.

Compared with the traditional export processing of Maori below 10%, the international brand agent franchises, only the franchisee takes the money to pick up the goods, the business risk is small, can also make use of the famous brand effect, easier to open the market.

As a result, some local brands are actively seeking international brands.

As the top men's clothing brand of seven wolf wolf, in March this year, it bought Hangzhou Kenna Clothing Co. Ltd., and Hangzhou Kenna is a well-known international brand agency in China. Currently, it is mainly engaged in the agency business of Connally and Versace, the world's top fashion brands in mainland China.

Of course, cooperation with international brands is not just for making money. As China's textile and garment industry is changing from strength to strength, it also needs a number of local brands that can be heard in the international market.

And strengthening cooperation with international brands is conducive to the rapid growth of local brands.

In the process of acting as an international brand, we can learn from its advanced management and design concepts, and promote the upgrading of the design level of domestic enterprises and the internationalization of brand image.

Many people also doubt that the development of agent brand will affect the operation of independent brand.

However, judging from the overall environment of China's garment industry, due to the lack of talents, both production management, design, marketing and publicity are in a weak position. These unfavorable factors have great impact on the development of enterprises.

How to highlight the encirclement? Taking Han and silk as an example, when it is squeezed by high cost and low price, it chooses to act as an agent of international brand, paying more attention to brand design, brand control, brand publishing and daily management, and learning from the operation mode of international brand.

Today's silk and silk products not only better stabilize the domestic market, but also move to the international market as a local brand.

With China

market

Increasingly prosperous and active, more and more international brands are coming. Acting on the international brand will become a way for more companies to seek to break the ranks.