Constant Man Slippers Football Stadium Eternal Style

Employees of Jinjiang Heng Ren Shoe Co., Ltd. have never been concerned about football lately.

On the 6 day, in the 2007 World Youth Football Championship, the Asian group preliminaries of group F were officially launched in Liuzhou, Guangxi. In the opening match, the Chinese team won the Singapore cup by 7: 1, and the staff cheered happily after seeing the result of the competition.

Originally, Heng people company is the sponsor of this competition, and is also the supporting event of this match -- the winner of the constant winner's "China football star of hope".

Therefore, the sense of "master" of this competition is so intense.

Zhang Yingwen, general manager of Heng Ren shoe industry Co., Ltd. introduced the product series including cotton shoes and cloth shoes this year, and expanded the product category of Heng people.

It is understood that these new product categories are "constant" brand to the market.

Following the successful holding of the October cotton shoes orders for the year of October this year, from November 11th to 15 and from 15 to 17, the two people will hold two big orders for slippers and cloth shoes respectively.

Although the cotton shoes and cloth shoes made by Heng people are famous for their slippers, they are also making progress.

"Now cloth shoes are more and more popular with consumers, and so far there has not been a strong leading brand in the industry, so we hope to play a certain advantage in the field of product development and channels, and get a share in this field."

Su Yun, chief executive officer of Heng Ren shoe industry Co., Ltd. explains the strategic considerations of the company.

"The next strategy of Heng people is to enter the field of campus sports equipment. It is just that the constant people launch new products and sponsor such activities, which can enhance the brand influence of Heng people in an all-round way, thus creating a good carrier for the spread of brands and the promotion of new products."

Su Yun told reporters.

To enter the field of campus sports, in the eyes of outsiders, Heng is a company famous for producing slippers, and the first Chinese well-known trademark winner in China's slippers industry.

Why does a company that is famous for its slippers sponsor sports events?

"In the slippers industry, Heng people have a high reputation, but in the field of cloth shoes and so on, Heng people is just a" new man "who has just started out.

Heng Ren company's relevant person in charge told reporters.

Zhang Yingwen told reporters that Heng people sponsor such activities aimed at enhancing the influence of the brand, and at the same time, hoping to change the brand image of the constant consumers in the eyes of consumers and distributors.

With the high attention of the World Youth Football Championships, the terminal will also support a series of brand promotion activities, including sponsoring and sponsoring activities related to campus sports throughout the country.

From 14 to 16 this month, the "Chinese football star of hope" will be held in Liuzhou, Guangxi.

Su Yun said that such activities can narrow the distance between permanent people and target consumer groups, and even blow up the "Campus Movement" throughout the country.